With the emerging practice and influence of digital marketing, data science and data analytics have become an integral part of the business. Companies that study their data thoroughly have a better understanding of consumer behavior, the effectiveness of any marketing strategy or campaign, and also the emerging trends in the near future. This means that […]

The global Coronavirus pandemic has affected almost every industry in the world. It has prompted a mass work-from-home exodus, with governments around the globe imposing lockdowns to stop the spread of the virus. Depending on the nature of your business, you might have experienced a sudden surge or drop in sales. However, all companies have […]

Go out, and you will see 90% of people (excluding the kids under 13) own a smartphone. And this is not because they get to make calls on the go, but only because the smartphones provide them with various facilities on the swipe of their finger, other than just making calls. And the biggest use […]

Twitter, the microblogging website, is one of the most popular social media platforms, which is above the ‘fake news’ and is always up with good and informative stuff. Most of the businesses use this very platform as one of their digital marketing tools, as it has got the most authentic userbase. Today, it has become […]

When it comes to digital marketing, messaging apps are one of the best tools. Facebook Messenger being one of the top messaging apps, has been offering the best internet marketing services to marketers. Whether you want to connect with your customers, advertise your products, or provide customer service, it is all possible through a single […]

Believe it or not, social media is one of the fastest growing trends in recent years, and if you check on Wikipedia, it lists over 200 social media platforms that are doing remarkably well. Social media has just not helped people connect with each other, but it has also helped many businesses as one of […]

Digital marketing is no more a fad but a serious marketing channel today. Power of digital marketing is such that even great products can meet a silent death if they are not promoted to masses using digital marketing.  Digital marketing is one of the strongest pillars of integrated marketing communication which includes traditional marketing channels […]