Today, with the internet being in every hand in the form of smartphones, people are now more aware of how to look for things on their own. Every person today goes to the website and judges the services based on the content on the website. Apart from providing the right information to the clients, the content on the website is responsible for generating leads as well as gaining more customers.

Content development doesn’t mean putting anything online and expecting growth. The process includes much research and brainstorming, such that the resultant content is unique, relevant, authentic, and engaging enough to get to the right people. In short, the content on a website is the connection between the businesses and their clients, benefitting both.

To understand more about web content development, let’s discuss the steps of web content development:

1. Conceptualization: Conceptualization is the first step in the process of content development. In this phase, mainly you need to brainstorm on what type of content you want to publish on your website or somewhere else online. The content you are going to build has to be relevant to the audience you are targeting and must support your website as well as the purpose of your company. The content can be anything, a blog, a video, or simply the text on your website. First, you need to research the requirements of your business, the requirements of your future customers, and what is in trend. You must be relevant in all manners. This will lead to what type of content you are going to put on your website and on other online platforms that will promote your business in the best possible way.

2. Planning: Planning is the second stage, where you have already decided what you are going to talk about on your website. The next thing is to plan the content based on your end goals. You can also go through other websites of your niche for inspiration. But remember that your idea, despite being similar to other websites, must be unique and authentic.
There has to be planning on how frequently you will post the content and in which category. Apart from that, you need to strategize the content on your website in a way that it reaches more and more people. For that, you need to make sure that your content is SEO friendly, and you are well aware of all the digital marketing tactics.

3. Writing: Though we always focus on SEO-friendly content, aiming at what a reader wants is always a good start for creating the content. Make sure to list down questions that an end-user would have while searching about a particular topic and try to make the answers the basis for your writing. Making graphics and using appropriate keywords for SEO comes afterward. Always think like the end-user and create quality content. Since only one person cannot create all types of content (website text, blogs, video, graphics, podcasts, presentations, etc), you must have a team of two or three people, including graphic designers, copywriters, etc., who excel in their respective field and can help you develop the most engaging content for your website.

4. Publishing: Publishing the content includes optimizing it for SEO (using appropriate keywords, title tags, and meta descriptions) and making it suitable for digital marketing and posting it on the official website, different digital marketing platforms (Facebook, Instagram, YouTube, Online Presentation Sharing Websites), other websites (guest posting), etc. Proceeding through this phase properly helps the websites grow organically and attract more and more visitors to the website.

5. Promotion: We have already discussed half of the promotion in the publishing phase, as publishing the content on various social media platforms is one of the marketing tactics. Though the prime focus of the promotion is to get to more and more people and generate potential leads, it also helps in generating backlinks. Backlinks are best for the SEO of the website, and when these are generated organically, it is the icing on the cake.

Though the process of content creation is getting more complex day by day, these basic steps remain constant and always effective. Quality content is the way to success, so it is important to keep in mind that the content you create is not copied and serves the purpose.

If you are also confused about how to start your journey of web content creation or want to develop an entirely new website for your business, you can connect with Xornor Technologies, Top e-Learning web Development Company with an experienced team of web developers, also skilled in web content development.

The post An Ultimate Guide for Web Content Development. appeared first on Xornor Technologies.

This means that data analytics plays a very important role in upscaling your business as it helps you to understand both the strong and weak points in your branding and helps you overcome them. Many businesses have made significant increases in their net revenue by harnessing the power of data analytics and channeling it into marketing and creating brand awareness.

What is Data Analytics?

In simple words, Data Analytics is defined as the study of the raw customer and industry data to comprehend the performance of a company. Data Science is a huge area of research and every company in the 21st century hires a data scientist whose job is to analyze the data using various statistical models. By doing so, you can understand the behavior of your customers, predict the target audience, and create insights to establish a better marketing plan.

There are various ways of digital marketing which consist of many factors like SEO, SEM, and content marketing. But, in order to understand how a company should be branding, data analytics is the most important stage. So, let’s have a look at what ways it can influence branding and marketing.

Importance of Data in Marketing and Branding

Have a look at how business or data analytics has a strong influence on your marketing strategy and why you should consider it very important.

• Creating Customer Segments: Understanding who your real customers are and how to reach them in a better way is very important for the marketing sector of your business. If a data analyst studies the data received from social media engagement and people who are regularly visiting your website or reading your blogs, then he or she can create a customer persona.
  
  By understanding the data, you can comprehend the type of customers you are dealing with and once you figure that out, you can create better content for them. Understanding who your customers are and who can be your potential audience will help you design and create products and content in a way that would captivate them. You can use Google Analytics to create a client persona as it has in-built tools for that.

• Content is the King: It is obvious that your company will have a social media presence and publish content for the users to interact with. Your company can maintain a blog and also publish it on various social media platforms. Here, an analyst has to use content analytics to understand what type of content most of the users are reading, the keywords they are searching that are related to your company’s product, and the links they are clicking from your content. You will get a good idea of what kind of content to produce so that your readers not only get attracted to your content but also take some action.
  
  There is attraction content that attracts a huge audience base who visits your website or social media pages to read your blogs and articles. Then there is action content that convinces your readers to take positive action like subscribing to the daily emails or making a purchase for getting access to your content. Content marketing is a very powerful tool and it requires a data analyst to understand the content readers are more engaging with.

• Proper Marketing Investment and Attribution: In the marketing department of a company or even if you hire an external marketing agency, the total marketing budget is distributed for various subcategories. So, with the help of data analytics, one can understand which marketing strategy has a better potential of attracting more customers and thus rethink their budget structure. Investing in the right campaign turns out to be very fruitful which will also increase the confidence within your company.
  
  Advanced data analytics is used for marketing attribution to understand the impact on advertising ROI. If a company can understand the right place to invest in branding and marketing, this increases the chance of bringing many new customers and thus expanding the business.

• Proper Resource Management: There are in-built tools in software like Google Analytics that will help you track your resources. Using your company’s data, one can have a detailed picture of every penny and where it was invested. You can also see the lead generation from various marketing strategies and with the money invested in each campaign, it will help you understand if you need to stop any particular approach or improve operations to get better results.

• Personalized customer experience: Data of each and every customer will help you approach them in a unique way that will make them feel important and valued. You can study a customer’s profile and create a personalized package for them that they cannot turn down. Personalized experiences are always valued by your customers who in turn will spread the word about your company’s services and products.

• Better decision making: Every company has billions or trillions of data. But, once the data is converted into meaningful information with the help of statistical analysis, it makes your decision-making easier. When you can see a trend or observe the change in your customer’s behavior for a specific change in your terms and conditions or an offer for a limited time, you can make better conclusions in a short period of time.

I hope you have cleared the concept of why it is important for every brand to emphasize data analytics. There is no better in this digital era than studying data and drawing conclusions to expand and grow your business. You can also contact Xornor Technologies as they can help you tap the opportunities for growth and innovation with the help of the latest technologies and their team of experts.

The post The Importance of Data Analytics in Marketing and Branding of Business appeared first on Xornor Technologies.

Social Media is Key.

Since everyone is now sitting at home, social media usage has visibly increased. This is an excellent time for some social media campaigns so that you reach these people effectively. Hence, social media marketing has to be a vital part of your online marketing strategy during this lockdown. Publish engaging content through your social media handles to ensure you stay relevant in the minds of your customers.

Do Good as a Part of Your Marketing.

These are challenging times for everyone, and hence, try to help out as much as possible. Not only will this do them some good, but it will also bring you good PR. Take advantage of all opportunities that enable you to help people who are struggling. Creating goodwill is the best form of marketing available, and this is an excellent opportunity to give back to your community. Several small manufacturing industries have expanded to making sanitizers and other products to help out, gaining them a lot of goodwill and credibility.

Grow Your Online Presence.

Almost everyone is online now, and hence that is where businesses need to be if they want to gain more exposure. Work on your SEO, publish informative blogs, and grow your online presence through strategic ads during this lockdown. Use the budget you have set aside for attending trade shows or organizing events to invest more heavily in online marketing methods.

Improve Your Website.

Use some resources from your marketing budget to upgrade your website and give it a more polished look. Try to incorporate changes that reflect the current demand and atmosphere. For instance, in case you are an online grocery delivery business, stock more varieties of sanitizers and masks. Ensure that you have enough inventory of home essentials, rather than buying luxury goods. Make sure you put out informational blogs that highlight government sanctions and keep the customers updated regarding your changes. Better your digital presence by working on your SEO to gain more followers. Learn more about digital marketing methods and Google algorithms so that you can rank higher on search engine results. In case your website has slow page loading speeds, work on such factors and also make sure you make the website mobile-friendly.

Leverage PPC Advertising.

The lockdown is a great time to utilize pay-per-click advertising. Since more people than ever before are online, such advertisements could fetch you great results. You will also be able to reach out to more people using such online marketing methods. All of this can gift your business a tremendous competitive advantage. Make sure that the niche your business falls in is a utility during the times before you advertise. For instance, if you deal with international shipping, it would make less sense for you to spend money on advertising now due to stringent government sanctions.

Don’t Panic or Freak Out.

While your business might be a bit tight, make sure you don’t jump head-on into bad marketing decisions out of desperation. Rest assured that things will get better, as the worst is behind us. Commerce is picking up all over the world, and most nations have now lifted lockdowns. Do not make decisions as a knee-jerk reaction, and throw your online marketing strategy off on a tangent. Also, don’t pull out of the business fearing failure, but ensure that you keep minimal digital marketing going so that you maintain your online presence. 

Adjust to Meet Customer Needs.

Keep your online marketing strategy flexible and try to adapt to changing customer preferences. For instance, due to a dip in demand for cars, Ford is putting its 3D printers to better use by helping Healthcare companies create medical equipment. Similarly, smaller businesses will have to pivot their structure to suit customer needs. For instance, you will have to add a home delivery tab to the website, start a community kitchen, or take part in community activities.

Analyse Marketing Metrics.

This is a great time to analyze your metrics and gain insights into your online marketing efforts. Keep track of all your media campaigns and social channels. Understand what works best and re-invest in it, while shutting down methods that seem to be falling on deaf ears. Also, use this time to plan future campaigns, create content, and curate a detailed social media strategy. 

While the world is facing a serious threat, it doesn’t have to be the end of your business. Make use of the above pointers and re-invest your effort into online marketing. With everything and every one going online, the COVID-19 has made the importance of digital marketing clear. Utilize this time to work on a great online marketing plan, and keep pushing online traffic to boost sales. Outrank your competitors using good SEO practices, to improve your digital presence and step into the future of online marketing!

The post Guide to boost your business with Online Marketing in Lockdown appeared first on Xornor Technologies.

This way, it has become necessary for every website owner to build a website not only compatible with the various browsers on the desktop but also for the various devices including the smartphones. You have got a great website but your users can only access it through a laptop or desktop. Do you expect them to visit your website regularly? Not at all. They will find an alternative for the website, and you are forgotten. First, you need to make your website run on every device possible so that you don’t lose your customers easily.

But building a mobile website is not enough to sustain in the ongoing tough competition. Here you need to focus on the SEO of your mobile website as well. Yes, the mobile website also needs to be optimized separately to rank better in the searches. For that, you need to put some extra efforts. But sometimes, you have got the SEO game on too, and some mistakes we make ruin it all. So there is nothing better you can do but avoid making them. Here are some of the mobile SEO mistakes, that you might be making and causing your website damage:

Not Making Your Website Responsive: In the past few years, smartphones have become the major source of traffic for every website existing. When you are out of your home, or office, it is obvious that in an emergency or otherwise, you grab your smartphone for a query on Google, booking a cab or some other purpose. Also with the app development being so common today, people are more apt to use a smartphone rather any other device. So it has become important that every site owner builds a website that fits the mobile screen such that the end-user can conveniently access it. With maximum traffic coming from mobiles, you can’t risk losing the visitors by not having a responsive design for the website. You are never sure about the size of the device your end-user is using. So it is an intelligent decision to get your website a responsive design.

Not Focusing on a Certain Audience: While developing your website or at the time of the planning, you must specify the type of the audience, you would be targetting through your website. This way, you will get your content done specifically to your specified audience only, saving your time and efforts. By focusing on a generalised audience, you cannot plan the promotions well. After defining a particular group of people, you need to categories them based on their education, financial status, their needs and a few other things, such that you can provide what they want and can attract the right traffic to your website.

Not Optimizing the Page Load Speed: Slow page loading is a complete no-no, whether the user is accessing your website on the desktop or their smartphone. In fact, while using a smartphone to access a website, considering the small size of the device, the user expects it to load even faster. So having a slow load speed is a turn-off and puts a negative impact on them. A website with 5 seconds or less load speed gets high ad viewability as well as longer than average sessions. High load speed makes the visitors leave the website and move to other option really fast. The slow loading speed not only affects the user traffic but also gets your website even lower in the SERPs ranking. So it is quite disheartening to see the users go back just because of the loading speed when you have got everything on your website that can help them with their needs.

No Mobile Optimization: Today, there are three times more users using the internet on their smartphone than a desktop or laptop. So not optimizing your website for the mobile is the biggest mistake you will ever do. In fact, Google has mentioned many times that you can’t neglect mobile optimization when you want to rank your website higher in the SERPs. Mobile optimization is nothing but adjusting your website content in a way that they are easily accessible and provide the best user experience. To optimize the website for mobile, you need to make sure the content is visible on the screen of a mobile device and can be scrolled through. The images on the website must be high quality, the fonts must be readable, every button should be clickable, and the videos used on the website must get a compatible player. As said earlier, make sure the template you are using is responsive and make use of the Accelerated Mobile Pages (AMP), to provide the users with a faster experience.

Blocked Files: Every SEO expert is working to get each content on their website to be seen and crawled by Google. But sometimes there are files like a javascript or a CSS file, that are blocked, and Google is not able to crawl it. According to Google, the websites, having blocked files, will ultimately get lower ranking in the SERPs. So keeping such files is only a risk, that no SEO expert would want to take. If you are struggling with the ranking of your mobile website, you must check for the blocked files on robot.txt file of the website. To do so, you need to go to the Google Search Console and test the Robot.txt file. To make sure you don’t have any indexing issues in future, use the Fetch by Google feature.

Poor Use of Interstitials: Having interstitials on the entire screen of your website and a hidden close button, is one big mistake that you can make with your website. The user is always annoyed with unwanted ads and over that you annoy them more with a few popups one after another. This leads to nothing but the visitor leaving the website asap. Since these can also be your most compelling CTA, you cannot entirely stop letting these interstitials on your webpages. But as suggested by Google, you should make sure that these occupy a specific area on the screen, and do not prevent the users from accessing the content of the website. If your site fails to do that, Google may punish you with poor site ranking.

Unresolved 404 Errors: Though a 404 error may be due to the wrong URL a user typed, sometimes it is due to the broken links that your website might be holding. These can also be of the webpages that webmaster did not create a mobile copy of. To avoid having the 404 error on the mobile devices, you need to make sure that the users get to see the exact content on the mobile site as they can see on the desktop. Having broken links is really bad for your website ranking, so try to eliminate the 404 pages as much as you can.

SEO is the most important process for every website, and when it comes to the mobile website, you need to take extra care and optimize the website well.

Xornor Technologies is a leading website development company in India with vast experience in SEO and digital marketing. If you want to get SEO or digital marketing services for your website, feel free to contact us.

The post Mobile SEO Mistakes that You Must Stop Making appeared first on Xornor Technologies.

These days it has become common to embed the Twitter feed on to one’s WordPress website, but why people do so? The Twitter feed gets updated on your website, as soon as you post a tweet on your Twitter handle. This way, you get content updated to your website on a regular basis, which is the most necessary thing to do for the SEO of a website. Also, keeping your Twitter handle updated keeps the audience engaged and brings traffic to your website. These Twitter feed are also interactive, such that the users can directly post comments on Twitter from the Recent Tweets feed on your WordPress website.

WordPress is the most user-friendly CMS that offers numerous plugins and widgets that you can use to add new functionalities to your website. But Twitter itself provides a Recent Tweets widget that you can include to your WordPress website, in a few easy steps. There are many ways to add the Recent Tweets feed on to WordPress website, which is described below:

Adding Your Recent Tweets to Your WordPress Sidebar (same for the footer)

Follow the steps below to embed the Recent Tweets to your website:

1. Copy the URL of the profile you want to embed the recent tweets from, to your WordPress website.
2. Now, go to the widget option in the Appearance tab from the WordPress Dashboard.
3. Now search for Text widget in the search box of the Widget page. Drag and drop the widget into the Sidebar.
4. Paste the URL into the text area you had copied.
5. Save the changes.

This way, you will be able to see the recent tweets from that same profile on the website’s sidebar. Usually, people include the Recent Tweet widget in the sidebar and footer of the website. For the footer, you need to simply paste the code in the footer.

Embedding Twitter Feed in WordPress with Twitter Publish

You can get the Twitter widget from the Twitter website itself. To get the embed code and include the Recent Tweet widget to your WordPress website, follow the steps below:

1. Go to the https://publish.twitter.com/ page.
2. Here you need to search for the widget, by typing the profile URL in the “What would you like to embed?” search box.
3. The embed code will appear on your screen, which you need to copy. You can also customize the widget and change the height, width, background colour, the link colours as well as the language for the widget on the Twitter Publish page.

So this way you have got the access to the Twitter widget, now you need to embed the same into your WordPress website. For that, follow the steps below:

1. Go to appearance, and select Widget.
2. Now drag and drop the ‘Custom HTML’ widget to the Sidebar.
3. Paste the embed code you copied from the Twitter Publish page into the HTML field.

Save the settings, and you will be able to see the Tweets feed on the sidebar.

Embedding the Recent Tweets to a WordPress Blog

You can even display your recent tweets into your blog post, for that you need to follow the steps below:

1. Simply copy the Twitter Profile URL or copy the embed code from Twitter Publish as you did in the last method.
2. Go to the Posts from the Dashboard.
3. Open the post for editing you need to add the Twitter widget to.
4. Now in the section where you want to publish the Recent Tweets, add the Twitter embed block.
5. In the Twitter embed block, paste the copied Twitter Profile URL or the embed code and click the Embed button.

Save the changes, and in the preview, you will see that the Recent Tweets feed is embedded in your post.

If you do not want to use the Twitter Widget, you can simply get a plugin for embedding the Twitter feed to your WordPress Website. The most popular Twitter plugins are Another Twitter Plugin, Rotating Tweets and Twitter Feed for WordPress.

The post How to Use Twitter Widget in WordPress to Show Recent Tweets appeared first on Xornor Technologies.

After Whatsapp, Facebook Messenger is the one tool that drives most of the traffic, becoming the most trustworthy place to find leads. Since it has a user base of over 1.3 billion people, you can estimate the potential and scope of leads through this very platform.

So how Facebook Messenger marketing works? It is quite simple. Being a messenger, Facebook Messenger works as the intermediate between the marketer and the client, or we say the potential client. From the upper layer, it looks like email marketing, but it is much more than that. It is more interactive, fast, and personal than the old and detached email marketing.

Through Facebook Messenger, one can carry out several customer-related tasks, thanks to the chatbots, including carrying out a positive conversation, gathering feedback from the customers, tracking orders, scheduling appointments, providing 24 hours support, and many more.

There are several chatbots, specially designed to work with Facebook Messenger. In fact, these are built on the Facebook Messenger platforms, which can be easily embedded to a website. Facebook has developed an API that enables the chats through the chatbots. This way, all the chats done through a messenger chatbot is done on the website without leaving the page, and the chat is stored on the messenger. Use of chatbots with Facebook Messenger increases user engagement and the possibility of generating new leads.

These chatbots are better than any other chatbots as it brings the user information from Facebook to the website, such that even the chat is over you do not lose the user data or need to ask the user about their details. Also, when a user has conversated with you through messenger chatbot, you can send them follow-ups or reminder through push notifications.

The reason why Facebook messenger is the best marketing tool is that everyone is using this platform and know how it works. Also, if we use messenger or direct messages, it shows the customers that we as the service provider cares about them.

To start with Facebook Messenger marketing, you need the following:

• A Facebook Business Page: First of all, you need to create a Facebook page for your business so that you can use Facebook Messenger.
• Access to a Chatbot Builder: You need to select a chatbot builder based on your requirements and then create a chatbot for your website.
• Facebook Messenger Widget: To enable the chatbot on the website, you need to get the Facebook Messenger Widget.

Ways to use Facebook Messenger as a Marketing Tool:

Create a Chat Blast: Facebook Messenger has already got a huge user base, and hence, it has got an average of 70 to 80 per cent open rate for Chat Blast. On the other hand, it has been rarely 10-12 per cent average open rate for an email campaign, which is way lesser than the messenger Chat Blast. So creating a Chat Blast is a great way to reach more and more people, as it allows you to send a single message to your entire contact list or a segmented group, saving a lot of time and efforts.

Messenger Drip Campaigns: Though the drip campaigns have been good with emails, with messenger it is even better. The engagement rate with Facebook Messenger is four times higher. So, ditch the old email method for the drip campaign, and start doing it with Facebook Messenger. You can use a welcome message for the first interaction with the new user, and then, provide them with regular updates through the direct messages. Do not forget to include a CTA which leads the users to your original content, whether it is a blog, a video, a free consultation, a webinar or a download link on a webpage.

Comment Guard: Comment Guard by Mobile Monkey helps you create a chatbot that auto responds to the users who commented on a specific post on your website. The response to the user goes as a direct message through Facebook Messenger, and as soon the user responds to the message, he/she becomes the lead.

Click-to-Messenger Ads: The Click-to-Messenger ads are different from the traditional ads, as when a user clicks on an ad, he/she automatically receives a message over the messenger. This way, you can access their contact details, and at the same time, the user can ask questions about the services or the product the ads was representing.

But you need to be careful about the opt-ins and the opt-outs by the user. It is necessary to get the clear consent of the user for accessing their information and give them the freedom to opt-out from your services and delete their information from your database, anytime they want.

Benefits of Using Facebook Messenger for Marketing: Having a huge user base, Facebook Messenger is better than traditional e-mail marketing. The other various benefits of using Facebook Messenger for marketing are as follow:

Reach Your Target Audience One-to-one: Facebook Messenger is instant, and unlike emails, the user is actively responding to you, providing you to have a one-to-one conversation with your customer. This way, the users get to clear their doubts and you to introduce them with your services and products better.

Generate High-quality Sales Leads: Facebook Messenger offers you different tools, like sponsored messages, to re-connect with the people who contacted you previously. This way, you give them more attention and convert these people into high-quality leads.

Nurture Leads with Automated Messages: When you have already generated leads, you can engage and nurture these leads by sending personalised automated messages time-to-time. These messages may include some new offers, events, and even, coupons for them. To make the leads your permanent customers, you need to maintain the relationship with them, and for that Facebook Messenger is the best tool.

Customer Support: When using a Facebook Messenger chatbot, it becomes easier for the users to connect with you for any query they have. They are more comfortable sharing their problem and you provide them with speedy support, that too, at a personal level. Use of a chatbot for customer support also reduces a lot of money as well.

So Facebook Messenger is one of the most powerful tools for digital marketing. It can do so many things as a marketing tool, whether it is generating new leads, providing customer support, or delivering specific content to the users. Almost everything is possible with Facebook Messenger marketing.

Xornor Technology is a team of professional that provides web development and digital marketing services to its offshore clients. If you want to know more about Facebook Messenger marketing or want to hire a digital marketing team for your website, feel free to contact the team Xornor.

The post Facebook Messenger Marketing Strategies for Better Results appeared first on Xornor Technologies.

But what is On-Page SEO?

On-page, SEO is a practice of optimizing every page of the website, in terms of the content of the website as well as their HTML code, in order to get high ranking in the Google searches. Since the SEO algorithms keep on changing, you need to keep up with the changing technologies and strategies of the SEO as well.

Here is the latest on-page SEO checklist for a website which you need to follow to get good results in terms of the ranking of your website:

1) Meta Tags

Meta tags are snippets or small describing elements which tells the Bot what the web page is all about. For the SEO of a page, you must include and define all the meta tags in the HTML code of the web page. These tags are not visible to the end user of the website, but to the search engine. So these are really important for the ranking of a website. The meta tags used in SEO are:

• Title tag: This is the same title tag, which appears on the browser tab, and is written in the head tag of the HTML code. The same title also appears on the SERPs. It has to be keyword-friendly, and every page should have a unique title. By default, the character length for a title is 50-60 characters (600 pixels).

• Meta Description tag: A Meta Description is the summary of your content on the web page, having a character length between 140 to 160 (920 pixels). You must write SEO-friendly and unique content for the description, having the important keywords in it.

• Meta Keywords Attribute: This attribute includes every keyword which is relevant to your content on the webpage.

• Alt tag: Alt or alternative tag is used with the images, and it is really important that you use this tag in every image on your site. The bot cannot read the images, but it can read the Alt tag. So the Alt tag helps the bot to understand the content of the image.

From the SEO point of view, the mentioned tags are the most important ones and must be included in every page of a website. There are other meta tags, including Robot Meta tag, Canonical tag, Social Media Meta Tags (Open Graph and Twitter Cards), Responsive Design Meta Tag, which are used only when required.

2) Heading Tags

The Heading Tags are used in HTML for defining different sizes of the headings on a webpage, starting from H1 (the biggest) to H6 (the smallest). While using the Heading tags, you must write content-relevant headings including the appropriate keywords, as these help the search engines to analyse what your content is all about.

3) SEO-friendly URLs

A keyword-friendly URL of a webpage helps the bots as well as the humans to understand the theme of the landing webpage and improves the site’s search visibility. The maximum URL length is 512 pixels.

4) The Content

“Content is the king”, this has been repeated millions of times, but it goes only to unique and relevant content. For better SEO of your website, you must update the content in the form of blogs or articles, regularly. Never forget to add important keywords to it and maintain the proper keyword density. Since you will be updating the content regularly, the bot will get to know about it and will crawl your website faster.

5) Optimize Your Images

Optimizing the images of a website is the most important step to be taken during the process of SEO. Image optimization includes adding a caption to the image, resizing it without compromising its quality, and most importantly, using the alt tag along with it. Like the other content, the image must also be unique and relevant to the context of the web page.

6) Speed

The speed of a website is the major factor in increasing the bounce rate. Since people have got access to the faster internet, nobody wants to wait for a website to load for too long. The average load time for a website or a webpage must be optimized to 3-4 seconds, and not more than that.

7) Mobile-Friendly

According to the latest researches, people are more active on their smartphones, and it is the only device providing maximum engagement. Mobile-friendly websites rank better in the SERPs. So make sure your website is mobile friendly and easily accessible.

8) Free Reporting Platforms

Tracking the traffic on your website is a really important part of SEO. Google has provided free reporting platforms, Google Analytics and Google Console, to track the performance of the website on the Google searches. Google Analytics helps you to track the location of a user, the page on which the user has been active, as well as which type of traffic it is, i.e., referral, organic, paid (display and search), direct, social, etc.

On the other hand, Google Console helps in tracking the source of the backlinks you get, the status of Sitemaps as well as Robots.txt, the performance of the clicks, impressions, CTR, average position of the search queries, webpages. With the help of Google Search Console, you can also track the country and the device from which the traffic is coming. It can also check the errors like the 404, blocked pages by Robots.txt and shows which page is indexed and which one has been crawled.

9) XML Sitemap

The Sitemap of a website helps the crawlers to follow all the webpages of your website through their links. So from the SEO point of view, it is important to create and update the sitemap of a website as to index your website, the Search Engine must see all your webpages.

10) Robots.txt Is accurate

A part of the robots exclusion protocol (REP), Robots.txt tells the web robots on how to crawl and index a particular webpage. It is created through the webmasters, and every time the search engine is about to visit your website, it will check the Robots.txt file.

11) Site Architecture

A better site architecture of a website helps the crawlers to move from one page to another quickly and make a copy of every page. Those copies of the web pages are stored in the index, and whenever the users search for something, the crawler checks it in the Index.

12) 404 Pages

The 404 appears when a user enters a wrong URL, or the website does not have a page with the same URL, it had given to the text, on which a user had clicked. Getting the 404 pages is not bad, as it does not always appear because of the fault of the website owner. But at the same time, it can be a turn off for the site visitors and can hurt the SEO of the website.

First of all, you need a great design for your 404 webpage. To prevent the visitors from clicking that back button on receiving the 404 error, you must add several informative links on the 404 page, such that the visitor does not leave the website. The reason being, if the visitors go back to the Google searches due to the occurrence of the 404 error, and click other links in the searches, it indicates Google that your content is not adding any value and if it happens repeatedly, your ranking is hurt badly.

13) SSL Plugins

Most of the people are not sure that the data they post on various websites is secure or not. It happened only a few years ago when Google announced HTTPS as a ranking signal. But still, only 1% of the websites have implemented this SSL certificate on to it. The HTTPS brings extra security between the browser and the server, adding an additional layer for the security of the data like the credit or the debit card information. This helps the site visitors to trust the website, and share their personal information on it.

14) Structured Data

Like the SSL, most of the marketers are not aware of Structured Data, or we say Schema.org, and only a smaller percentage of website owners are using them. With the help of Structured Data, you can control how your website, and its other entities, must appear in the SERPs. The Structured Data helps the search engine to understand the content of your website and display search results in a specific format. You can manage this result format and show the highlights, like good reviews as the snippet, for the search results. This makes the search results look richer, and this is why these richer results are also called rich results or rich snippets. Since Structured Data helps the search engines to understand your content better, it helps with the ranking of your website.

The post On-Page SEO Checklist: All You Need to Know appeared first on Xornor Technologies.

Social media marketing describes the marketing strategies the marketers use to boost their business, over distinct social media platforms. It is simply building audience-oriented content and sharing it with them, on various social media platforms, to obtain leads to help in the growth of the business.

But it isn’t as simple as it seems to be. Since most of the businesses are already active on social media and promoting their business over it (and with a business I mean almost every type of business), it has become essential for every marketer to follow a proper strategy to get the most of the results from social media marketing.

The Importance of Social Media for Business: One of the first and the most successful social media platforms, i.e. Facebook, was created just to help people connect with each other, despite the difference in the locations, language and culture between them. And yes, it did the job perfectly. In the beginning, it was considered a distraction for kids. But soon, many businesses understood the importance of it and started promoting their business over Facebook, as it was a single medium that could help them to cross the borders, seek more audience and make them aware about their business, services as well as products.

In the past ten years, not only Facebook has evolved as a business marketing platform, but there are so many other platforms that are serving the purpose exceptionally well.

The only answer to the question of why social media marketing is important for any business is ‘user engagement’. Including Facebook, Instagram and Whatsapp, people are more active on those social media platforms than any other medium of marketing. Reportedly, people are using these platforms every single day, and not once but more than once. The common people have become habitual of exploring the various social media platforms as these not only help them connect with people but also serve as the medium of entertainment, that eventually, is benefitting various businesses with their marketing strategies. The traditional advertising medias had never gained much of user engagement like the various social media platforms derive every day.

Benefits of Social Media Marketing: Social media has helped many individual content creators from almost every field to build their own identity, and many businesses are also yielding great results from it as a marketing tool. Following are the major benefits of using social media as a marketing tool:

• Branding of Your Business: As I mentioned before, people are constantly shuffling between various apps over their phones, it is easy to reach more people, which is definitely good for the branding of your business.

• Drive Traffic & Generate New Leads: Out of over 7.5 billion population of the world, 3.77 billion people are internet users, and 2.8 billion people are active on social media. Where else can you get such a huge audience? Though you cannot target every single person from this huge number of people, you can target to more people on social media than over any other source of advertising. Therefore, social media platforms are more effective when you want to get more traffic to your business website or generate more leads.

• Establishing Yourself as an Authority: Building your own brand by putting relevant content on your social media handles, taking part in discussions, answering the business-related queries of the users, over those social media platforms, helps you in establishing your business as an authority.

• Improving Your Customer Service: When you interact directly with your customer and reply to their queries, you serve them better and build trust for your brand among them.

Social Media Marketing Strategy for Your Business: At the beginning of social media, it was easy to get a few likes and share on the posts, and it did not even matter that much as those posts used to be personal and were not used for the marketing purposes. But today, as competition has increased and most of the businesses are actively using the different social media platforms to advertise and promote their services, it has become difficult for them to drive the effective results without an effective strategy.

So before stepping into social media marketing, you must build an effective plan and strategise everything in a way that you can retrieve most effective results through it.

Strategising social media marketing involves the following important steps:

1) Set Social Media Marketing Goals: Setting goals is the foremost thing to do while making a strategy to accomplish any task. Similarly, to build an effective strategy for the social media marketing of your business, you need to set the objectives that you want to achieve through it. The objectives must be relevant, measurable and attainable. Also, you must set a time limit for every goal you want to achieve through social media marketing.

2) Research: Social media is a platform, where you can directly target your audience, so before moving ahead, you need to research and know about your audience. Knowing your audience means to know their needs and their expectations. The better you know your audience, or the customers, the better you can serve them and create good content for them.

3) Picking the Right Social Media Platforms: Admit that even though there are over 200 social media platforms, you cannot use all of them for marketing. You need to pick a few, and also, the ones that are relevant to your business as well as your target audience.

4) Differentiate Between the Content: Though social media is a single entity, the social media platforms are all different from each other. So while putting up your content on any of those, you must be able to differentiate between the various social media platforms. For example, on Facebook, you can post a longer text, image, or even a longer video, but there is a limit on Instagram for the length of a video and even for words for the caption. Also, Twitter lets its users upload only 280 characters. So for every other platform, the criteria for the content will be different, and you must be aware of that.

5) Paid vs. Organic Social Media: In the early days of the emergence of social media, you could easily get likes and shares as well as leads through it. But today, business is also investing in overpaid promotions. Though with good efforts, you can also get good organic traffic, paying for marketing of your business also is not a bad idea. The choice is all yours. Also, you can opt for both which is even better.

6) Track Meaningful Metrics: Most of the social media platforms let you track the likes, comments, share and other elements. It is very important for your business to track all these metrics such that you can measure the progress and get to know what are the things that are getting most of the user engagement. You can also use Google Analytics, or any other third party social media monitoring and reporting tools to get the track of various factors that contribute to your marketing goals.

The Major Social Media Platforms:

Facebook: Facebook is one of the oldest but effective social media platform, which has over 2 billion monthly active users. Posting one or two posts every day on your Facebook page can be really helpful for your business. You can also create a group or join other groups for the advertisement of your services. The platform also offers paid promotions.

Twitter: Twitter is the source of most genuine traffic, and even posting fifteen tweets a day is not enough for this platform.

Instagram: Many of the businesses, from small to bigger scale, are using this platform to promote their services. Instagram is not only good for sharing content and get more traffic but there are many people who are directly selling their products on this very platform.

YouTube: This free platform is one of the most used ones among the people. The average daily watch time for YouTube is about one billion hours, and that is definitely huge. So making good videos and posting once a week on YouTube is also another method to spread awareness about your business. Also, you can produce ads for your business to run with the other creator’s videos.

LinkedIn: A fifteen years old platform with 467 million members, is solely a business-oriented platform. Here you can help people expand their network by putting up a professional post every day. Here too, you can join various groups and even create your own and share relevant information with other people. LinkedIn also lets you run B2B advertisements for your business.

Pinterest: Since Pinterest has been around for over a decade, it has been opened for all since only a few years. Pinterest is like a scrapbook and one of the most popular social media platforms. Here there is no boundation on the niche and you can advertise your business by putting up one or two posts on the platform every day. Also, you can take the help of other Pinterest influencers to market your product or services.

Along with those social media platforms, there are Quora, Tumblr, Reddit, Snapchat, Tumblr, Medium, Periscope and many other platforms that can be more relevant to your business as well as the target audience.

Social media has become ever evolving and following the right strategy for your business promotion you can get along with this most effective trend. If you are not using any of the social media platforms to promote your business, you must get started asap, otherwise, you will be lacking the most important business marketing strategy.

The post Social Media Marketing: Best Practices for the Growth of Your Business appeared first on Xornor Technologies.

1. Google Panda Update: Google rolled out the Panda Update in February 2011. This algorithm Update has been the most powerful since the time it was introduced. This Update makes sure that any website which is already good at the SERPs, does not have any poor quality, spun or copied content. If there is any website with such flaws, Google automatically reduces the ranking of those websites. The Update also helps the website with quality content go up in the rankings. So clearly, to fight the Google Panda Update, you must get rid of the duplicate content on your website.

2. Google Penguin Update: The next major update from Google was introduced in April 2012, i.e. Google Penguin Update. Initially known as the webspam algorithm update, the Penguin Update targets the websites with low-quality and spammy backlinks and reduces their Google ranking. In this way, Google helps in the higher ranking of websites with trustworthy and relevant inbound links.

3. Google Pirate Update: The Google Pirate Update was released in August 2012. The Update deranks the website with pirated content and backlinks. This Update restricts the website that hosts the copyrighted and pirated content, like movies, music, ebooks, as well as software, or the ones which have received the copyright infringement reports under Google’s DMCA system, from ranking higher in the Google searches.

4. Google Hummingbird Update: This Update was introduced in August 2013. Like the hummingbird, this Update is responsible for faster and accurate search results. Google’s Humming Bird Update targets on providing better searches for the users by understanding the intent of the search and by not, specifically, going for the keywords. This lets the users enter the searches more naturally, and the website with the best match content and the ‘intent’ of the searches, appear up in the searches.

5. Google Pigeon Update: Google released the Pigeon Update in July 2014. The Update is crucial for the search result based on location and distance. The Update provides more accurate and more relevant searches, and ties Google’s local search algorithm to their web algorithm, more closely. In this case, SEO is used to rank local and non-local Google results.

6. Google Mobile-Friendly Update: This is a mobile-friendly ranking algorithm, which was introduced by Google in April 2015. As the name suggests, the Update helps in the better ranking of the mobile-friendly web pages, in the mobile search results. The Mobile-Friendly Update is also known by other names including mobilegeddon, mobilepocalyse, mopocalypse and mobocalypse. This is a page-level-factor, and even a single web page from a website, which is mobile friendly, can be ranked in the mobile searches.

7. Google RankBrain Algorithm: Introduced in October 2015, this Update is the machine-learning AI system, that helps Google to decipher and understand the meaning of one of the rare queries and provide relevant results. The Rank Brain Update includes a query processing as well as ranking component and is able to learn from the previous processes, improving itself for the next processes. This Update is the third most important ranking factor of Google.

8. Google Possum Update: Google’s Possum Update was launched in September 2016. The Possum Update is the name for the various changes in Google’s local ranking filter and works for the local business listings in the SERP results. The search results in the Possum Update depends on the physical location of the user. The closer the business is to the user’s physical location, the high the website will be ranked in the searches. The Possum Update also gives different results for different keywords and even includes a similar type of businesses located outside the city, in the searches.

9. Google Fred Update: Released in March 2018, Fred is Google’s Algorithm that targets at the websites which violate Google’s webmaster guidelines, and the ones having the poor quality content. The Update works to penalize the website with heavy ad monetization tactics and which are built to generate ad or affiliate revenue. To avoid hitting by this algorithm, you must ensure that your website is following the webmaster guidelines, and use quality-content while targetting the revenue through ads on the website.

So these are the major Google Updates that boost or reduces the ranking of a website. The basis for hitting by any of those Google Updates can be poor quality content, copied content, keyword stuffing, spammy backlinks, thin content, ad-centred and affiliate heavy content, etc. So make sure to update your website, accordingly, to avoid hitting by any of the mentioned Updates and help your website with better SEO.

The post Major Google Algorithm Updates in SEO History appeared first on Xornor Technologies.

Just using the images on the website does not work for the SEO, but defining the various attributes like alt text, captions, image name, etc., are the key to image SEO. Since the SE crawlers cannot see the images, these attributes help them to get all the details about the image and how it is related to the content of the website, resulting in a better ranking of the website in the searches.

So images are one of the important assets of SEO, and here are the tips that you can follow for the better image SEO:

1) High Quality & Original Images: Using high-quality images on a website makes the website look more attractive and enhances the user experience. Also when the images are original, i.e. belong to your company itself, it puts a great impact on the user of the site. Original images do not need a high-budget setup, but you can get those images by yourself using a good camera. And, for the infographics or other images, you can take the help of a good designer who can design high-quality pictures for you. Also, many website owners use stock photos on their website, which is great as they pay a good amount for those pictures. But do you know, there are other people also, who spent money on the same pictures? So to avoid any kind of duplicity, try to produce your own pictures for the website instead of taking them from any stock websites.

2) Relevant Images: Your website talks about selling clothes, but you have put the food pictures on it. Does it make any sense? No! Right? In the case of images, it is quite simple. The image must represent the context of the textual content on the web page. The images are more expressive and are helpful in simplifying the complex content into a simple form. Using wrong images on your website can turn off the visitors.

3) A Big No to the Copyright Images: The other reason to use original pictures, on your website, is to avoid the copyright conflict that can occur when you use some random pictures from the internet. Copyright claims on the images are not good for your website, and also for you, as you can get into an expensive lawsuit. The companies that own the pictures can issue a notice for not taking their permission to use the images, which is valid under the Digital Millennium Copyright Act (DMCA). And this is not only for the images, but the same goes for the other content on the website too.

But in any case you are unable to create relevant images for your content, you can simply search for copyright free images on Google (using the Usage Rights too in the Google search) or try to write down the credits for the pictures whenever you use them.

4) Choose the Right File Type: Choosing the right file type for the images is also another important part of Image SEO. Commonly, there are three most used file types, i.e., jpg, png and Gif. All the three types are slightly different from each other but fall in the same category. The png files render the highest resolution of all, but at the same time, they have the biggest file size too. So most of the people use the jpg format of the images, as they provide high resolution at the smaller file size. But in case of the designed graphics, both gif and png are the better choices. So try to choose the file type for the images according to the content on the website.

5) Image Size and Hosting: Another prime factor in Image SEO, is the size of an image, as the page load time for a website depends on it. The bigger size of the image is a major agent in slowing down the page load time for the website. According to the researches, on a new website, the users wait for the site to load only for ten seconds and leave the site immediately. So for better user engagement, one must maintain the page load time to its lowest. As image size plays a big role in the same, you must optimize the size of the image every time using a new image on the website. The images can be resized or compressed to an extent, using various tools, keeping the quality of the image intact.

6) Naming the Images: Naming the images might look an easy task, but then is also the most critical one. In the Image SEO, the name of the images has its own role to play. While naming the images, try to choose a name which is relevant to the content. Or you can simply use the target keyword along with the content related name of the image, making it a descriptive one. The image name is not visible to the users, but it is helpful in providing the content information to the search engines.

7) Captions & the Alt Text: Alt Text or the Alternate Text is another most important constituent in the Image SEO. Using the alt tags carefully is beneficial to the overall on-page SEO strategy. Most of the search engines are text-based, and when the image takes longer to load, or in the case, does not even display, it is the Alt text that appears on the screen, and the SE reads it. When there is no alt text given for the images, in the same situation, the screen appears as an empty space to the search engine, which affects the SEO of the website. Like the name of the image, the alt text also should be relevant to the content. You can create a descriptive alt text having SEO-friendly keywords in it.

8) Image Sitemap: For better SEO, creating a sitemap is a common thing, but did you know that Google also encourages creating a sitemap for the images used on the website for better search engine ranking? You can add the images to the sitemap, or you can create a separate sitemap for the images. It helps the search engines to add those images to the index, such that the images also show up in the searches. Using the image sitemap, the crawlers find those images and the information embedded with them, most likely. This increases the visibility of your images as well as the website on which those images have been used.

Following these tips, you can encourage your website’s load time, increase the visibility of the images in the searches, and most importantly, help in the Search Engine Optimaization of the website.

The post Important Tips for Better Images SEO appeared first on Xornor Technologies.