This means that data analytics plays a very important role in upscaling your business as it helps you to understand both the strong and weak points in your branding and helps you overcome them. Many businesses have made significant increases in their net revenue by harnessing the power of data analytics and channeling it into marketing and creating brand awareness.

What is Data Analytics?

In simple words, Data Analytics is defined as the study of the raw customer and industry data to comprehend the performance of a company. Data Science is a huge area of research and every company in the 21st century hires a data scientist whose job is to analyze the data using various statistical models. By doing so, you can understand the behavior of your customers, predict the target audience, and create insights to establish a better marketing plan.

There are various ways of digital marketing which consist of many factors like SEO, SEM, and content marketing. But, in order to understand how a company should be branding, data analytics is the most important stage. So, let’s have a look at what ways it can influence branding and marketing.

Importance of Data in Marketing and Branding

Have a look at how business or data analytics has a strong influence on your marketing strategy and why you should consider it very important.

• Creating Customer Segments: Understanding who your real customers are and how to reach them in a better way is very important for the marketing sector of your business. If a data analyst studies the data received from social media engagement and people who are regularly visiting your website or reading your blogs, then he or she can create a customer persona.
  
  By understanding the data, you can comprehend the type of customers you are dealing with and once you figure that out, you can create better content for them. Understanding who your customers are and who can be your potential audience will help you design and create products and content in a way that would captivate them. You can use Google Analytics to create a client persona as it has in-built tools for that.

• Content is the King: It is obvious that your company will have a social media presence and publish content for the users to interact with. Your company can maintain a blog and also publish it on various social media platforms. Here, an analyst has to use content analytics to understand what type of content most of the users are reading, the keywords they are searching that are related to your company’s product, and the links they are clicking from your content. You will get a good idea of what kind of content to produce so that your readers not only get attracted to your content but also take some action.
  
  There is attraction content that attracts a huge audience base who visits your website or social media pages to read your blogs and articles. Then there is action content that convinces your readers to take positive action like subscribing to the daily emails or making a purchase for getting access to your content. Content marketing is a very powerful tool and it requires a data analyst to understand the content readers are more engaging with.

• Proper Marketing Investment and Attribution: In the marketing department of a company or even if you hire an external marketing agency, the total marketing budget is distributed for various subcategories. So, with the help of data analytics, one can understand which marketing strategy has a better potential of attracting more customers and thus rethink their budget structure. Investing in the right campaign turns out to be very fruitful which will also increase the confidence within your company.
  
  Advanced data analytics is used for marketing attribution to understand the impact on advertising ROI. If a company can understand the right place to invest in branding and marketing, this increases the chance of bringing many new customers and thus expanding the business.

• Proper Resource Management: There are in-built tools in software like Google Analytics that will help you track your resources. Using your company’s data, one can have a detailed picture of every penny and where it was invested. You can also see the lead generation from various marketing strategies and with the money invested in each campaign, it will help you understand if you need to stop any particular approach or improve operations to get better results.

• Personalized customer experience: Data of each and every customer will help you approach them in a unique way that will make them feel important and valued. You can study a customer’s profile and create a personalized package for them that they cannot turn down. Personalized experiences are always valued by your customers who in turn will spread the word about your company’s services and products.

• Better decision making: Every company has billions or trillions of data. But, once the data is converted into meaningful information with the help of statistical analysis, it makes your decision-making easier. When you can see a trend or observe the change in your customer’s behavior for a specific change in your terms and conditions or an offer for a limited time, you can make better conclusions in a short period of time.

I hope you have cleared the concept of why it is important for every brand to emphasize data analytics. There is no better in this digital era than studying data and drawing conclusions to expand and grow your business. You can also contact Xornor Technologies as they can help you tap the opportunities for growth and innovation with the help of the latest technologies and their team of experts.

The post The Importance of Data Analytics in Marketing and Branding of Business appeared first on Xornor Technologies.

Social Media is Key.

Since everyone is now sitting at home, social media usage has visibly increased. This is an excellent time for some social media campaigns so that you reach these people effectively. Hence, social media marketing has to be a vital part of your online marketing strategy during this lockdown. Publish engaging content through your social media handles to ensure you stay relevant in the minds of your customers.

Do Good as a Part of Your Marketing.

These are challenging times for everyone, and hence, try to help out as much as possible. Not only will this do them some good, but it will also bring you good PR. Take advantage of all opportunities that enable you to help people who are struggling. Creating goodwill is the best form of marketing available, and this is an excellent opportunity to give back to your community. Several small manufacturing industries have expanded to making sanitizers and other products to help out, gaining them a lot of goodwill and credibility.

Grow Your Online Presence.

Almost everyone is online now, and hence that is where businesses need to be if they want to gain more exposure. Work on your SEO, publish informative blogs, and grow your online presence through strategic ads during this lockdown. Use the budget you have set aside for attending trade shows or organizing events to invest more heavily in online marketing methods.

Improve Your Website.

Use some resources from your marketing budget to upgrade your website and give it a more polished look. Try to incorporate changes that reflect the current demand and atmosphere. For instance, in case you are an online grocery delivery business, stock more varieties of sanitizers and masks. Ensure that you have enough inventory of home essentials, rather than buying luxury goods. Make sure you put out informational blogs that highlight government sanctions and keep the customers updated regarding your changes. Better your digital presence by working on your SEO to gain more followers. Learn more about digital marketing methods and Google algorithms so that you can rank higher on search engine results. In case your website has slow page loading speeds, work on such factors and also make sure you make the website mobile-friendly.

Leverage PPC Advertising.

The lockdown is a great time to utilize pay-per-click advertising. Since more people than ever before are online, such advertisements could fetch you great results. You will also be able to reach out to more people using such online marketing methods. All of this can gift your business a tremendous competitive advantage. Make sure that the niche your business falls in is a utility during the times before you advertise. For instance, if you deal with international shipping, it would make less sense for you to spend money on advertising now due to stringent government sanctions.

Don’t Panic or Freak Out.

While your business might be a bit tight, make sure you don’t jump head-on into bad marketing decisions out of desperation. Rest assured that things will get better, as the worst is behind us. Commerce is picking up all over the world, and most nations have now lifted lockdowns. Do not make decisions as a knee-jerk reaction, and throw your online marketing strategy off on a tangent. Also, don’t pull out of the business fearing failure, but ensure that you keep minimal digital marketing going so that you maintain your online presence. 

Adjust to Meet Customer Needs.

Keep your online marketing strategy flexible and try to adapt to changing customer preferences. For instance, due to a dip in demand for cars, Ford is putting its 3D printers to better use by helping Healthcare companies create medical equipment. Similarly, smaller businesses will have to pivot their structure to suit customer needs. For instance, you will have to add a home delivery tab to the website, start a community kitchen, or take part in community activities.

Analyse Marketing Metrics.

This is a great time to analyze your metrics and gain insights into your online marketing efforts. Keep track of all your media campaigns and social channels. Understand what works best and re-invest in it, while shutting down methods that seem to be falling on deaf ears. Also, use this time to plan future campaigns, create content, and curate a detailed social media strategy. 

While the world is facing a serious threat, it doesn’t have to be the end of your business. Make use of the above pointers and re-invest your effort into online marketing. With everything and every one going online, the COVID-19 has made the importance of digital marketing clear. Utilize this time to work on a great online marketing plan, and keep pushing online traffic to boost sales. Outrank your competitors using good SEO practices, to improve your digital presence and step into the future of online marketing!

The post Guide to boost your business with Online Marketing in Lockdown appeared first on Xornor Technologies.

This way, it has become necessary for every website owner to build a website not only compatible with the various browsers on the desktop but also for the various devices including the smartphones. You have got a great website but your users can only access it through a laptop or desktop. Do you expect them to visit your website regularly? Not at all. They will find an alternative for the website, and you are forgotten. First, you need to make your website run on every device possible so that you don’t lose your customers easily.

But building a mobile website is not enough to sustain in the ongoing tough competition. Here you need to focus on the SEO of your mobile website as well. Yes, the mobile website also needs to be optimized separately to rank better in the searches. For that, you need to put some extra efforts. But sometimes, you have got the SEO game on too, and some mistakes we make ruin it all. So there is nothing better you can do but avoid making them. Here are some of the mobile SEO mistakes, that you might be making and causing your website damage:

Not Making Your Website Responsive: In the past few years, smartphones have become the major source of traffic for every website existing. When you are out of your home, or office, it is obvious that in an emergency or otherwise, you grab your smartphone for a query on Google, booking a cab or some other purpose. Also with the app development being so common today, people are more apt to use a smartphone rather any other device. So it has become important that every site owner builds a website that fits the mobile screen such that the end-user can conveniently access it. With maximum traffic coming from mobiles, you can’t risk losing the visitors by not having a responsive design for the website. You are never sure about the size of the device your end-user is using. So it is an intelligent decision to get your website a responsive design.

Not Focusing on a Certain Audience: While developing your website or at the time of the planning, you must specify the type of the audience, you would be targetting through your website. This way, you will get your content done specifically to your specified audience only, saving your time and efforts. By focusing on a generalised audience, you cannot plan the promotions well. After defining a particular group of people, you need to categories them based on their education, financial status, their needs and a few other things, such that you can provide what they want and can attract the right traffic to your website.

Not Optimizing the Page Load Speed: Slow page loading is a complete no-no, whether the user is accessing your website on the desktop or their smartphone. In fact, while using a smartphone to access a website, considering the small size of the device, the user expects it to load even faster. So having a slow load speed is a turn-off and puts a negative impact on them. A website with 5 seconds or less load speed gets high ad viewability as well as longer than average sessions. High load speed makes the visitors leave the website and move to other option really fast. The slow loading speed not only affects the user traffic but also gets your website even lower in the SERPs ranking. So it is quite disheartening to see the users go back just because of the loading speed when you have got everything on your website that can help them with their needs.

No Mobile Optimization: Today, there are three times more users using the internet on their smartphone than a desktop or laptop. So not optimizing your website for the mobile is the biggest mistake you will ever do. In fact, Google has mentioned many times that you can’t neglect mobile optimization when you want to rank your website higher in the SERPs. Mobile optimization is nothing but adjusting your website content in a way that they are easily accessible and provide the best user experience. To optimize the website for mobile, you need to make sure the content is visible on the screen of a mobile device and can be scrolled through. The images on the website must be high quality, the fonts must be readable, every button should be clickable, and the videos used on the website must get a compatible player. As said earlier, make sure the template you are using is responsive and make use of the Accelerated Mobile Pages (AMP), to provide the users with a faster experience.

Blocked Files: Every SEO expert is working to get each content on their website to be seen and crawled by Google. But sometimes there are files like a javascript or a CSS file, that are blocked, and Google is not able to crawl it. According to Google, the websites, having blocked files, will ultimately get lower ranking in the SERPs. So keeping such files is only a risk, that no SEO expert would want to take. If you are struggling with the ranking of your mobile website, you must check for the blocked files on robot.txt file of the website. To do so, you need to go to the Google Search Console and test the Robot.txt file. To make sure you don’t have any indexing issues in future, use the Fetch by Google feature.

Poor Use of Interstitials: Having interstitials on the entire screen of your website and a hidden close button, is one big mistake that you can make with your website. The user is always annoyed with unwanted ads and over that you annoy them more with a few popups one after another. This leads to nothing but the visitor leaving the website asap. Since these can also be your most compelling CTA, you cannot entirely stop letting these interstitials on your webpages. But as suggested by Google, you should make sure that these occupy a specific area on the screen, and do not prevent the users from accessing the content of the website. If your site fails to do that, Google may punish you with poor site ranking.

Unresolved 404 Errors: Though a 404 error may be due to the wrong URL a user typed, sometimes it is due to the broken links that your website might be holding. These can also be of the webpages that webmaster did not create a mobile copy of. To avoid having the 404 error on the mobile devices, you need to make sure that the users get to see the exact content on the mobile site as they can see on the desktop. Having broken links is really bad for your website ranking, so try to eliminate the 404 pages as much as you can.

SEO is the most important process for every website, and when it comes to the mobile website, you need to take extra care and optimize the website well.

Xornor Technologies is a leading website development company in India with vast experience in SEO and digital marketing. If you want to get SEO or digital marketing services for your website, feel free to contact us.

The post Mobile SEO Mistakes that You Must Stop Making appeared first on Xornor Technologies.

These days it has become common to embed the Twitter feed on to one’s WordPress website, but why people do so? The Twitter feed gets updated on your website, as soon as you post a tweet on your Twitter handle. This way, you get content updated to your website on a regular basis, which is the most necessary thing to do for the SEO of a website. Also, keeping your Twitter handle updated keeps the audience engaged and brings traffic to your website. These Twitter feed are also interactive, such that the users can directly post comments on Twitter from the Recent Tweets feed on your WordPress website.

WordPress is the most user-friendly CMS that offers numerous plugins and widgets that you can use to add new functionalities to your website. But Twitter itself provides a Recent Tweets widget that you can include to your WordPress website, in a few easy steps. There are many ways to add the Recent Tweets feed on to WordPress website, which is described below:

Adding Your Recent Tweets to Your WordPress Sidebar (same for the footer)

Follow the steps below to embed the Recent Tweets to your website:

1. Copy the URL of the profile you want to embed the recent tweets from, to your WordPress website.
2. Now, go to the widget option in the Appearance tab from the WordPress Dashboard.
3. Now search for Text widget in the search box of the Widget page. Drag and drop the widget into the Sidebar.
4. Paste the URL into the text area you had copied.
5. Save the changes.

This way, you will be able to see the recent tweets from that same profile on the website’s sidebar. Usually, people include the Recent Tweet widget in the sidebar and footer of the website. For the footer, you need to simply paste the code in the footer.

Embedding Twitter Feed in WordPress with Twitter Publish

You can get the Twitter widget from the Twitter website itself. To get the embed code and include the Recent Tweet widget to your WordPress website, follow the steps below:

1. Go to the https://publish.twitter.com/ page.
2. Here you need to search for the widget, by typing the profile URL in the “What would you like to embed?” search box.
3. The embed code will appear on your screen, which you need to copy. You can also customize the widget and change the height, width, background colour, the link colours as well as the language for the widget on the Twitter Publish page.

So this way you have got the access to the Twitter widget, now you need to embed the same into your WordPress website. For that, follow the steps below:

1. Go to appearance, and select Widget.
2. Now drag and drop the ‘Custom HTML’ widget to the Sidebar.
3. Paste the embed code you copied from the Twitter Publish page into the HTML field.

Save the settings, and you will be able to see the Tweets feed on the sidebar.

Embedding the Recent Tweets to a WordPress Blog

You can even display your recent tweets into your blog post, for that you need to follow the steps below:

1. Simply copy the Twitter Profile URL or copy the embed code from Twitter Publish as you did in the last method.
2. Go to the Posts from the Dashboard.
3. Open the post for editing you need to add the Twitter widget to.
4. Now in the section where you want to publish the Recent Tweets, add the Twitter embed block.
5. In the Twitter embed block, paste the copied Twitter Profile URL or the embed code and click the Embed button.

Save the changes, and in the preview, you will see that the Recent Tweets feed is embedded in your post.

If you do not want to use the Twitter Widget, you can simply get a plugin for embedding the Twitter feed to your WordPress Website. The most popular Twitter plugins are Another Twitter Plugin, Rotating Tweets and Twitter Feed for WordPress.

The post How to Use Twitter Widget in WordPress to Show Recent Tweets appeared first on Xornor Technologies.

After Whatsapp, Facebook Messenger is the one tool that drives most of the traffic, becoming the most trustworthy place to find leads. Since it has a user base of over 1.3 billion people, you can estimate the potential and scope of leads through this very platform.

So how Facebook Messenger marketing works? It is quite simple. Being a messenger, Facebook Messenger works as the intermediate between the marketer and the client, or we say the potential client. From the upper layer, it looks like email marketing, but it is much more than that. It is more interactive, fast, and personal than the old and detached email marketing.

Through Facebook Messenger, one can carry out several customer-related tasks, thanks to the chatbots, including carrying out a positive conversation, gathering feedback from the customers, tracking orders, scheduling appointments, providing 24 hours support, and many more.

There are several chatbots, specially designed to work with Facebook Messenger. In fact, these are built on the Facebook Messenger platforms, which can be easily embedded to a website. Facebook has developed an API that enables the chats through the chatbots. This way, all the chats done through a messenger chatbot is done on the website without leaving the page, and the chat is stored on the messenger. Use of chatbots with Facebook Messenger increases user engagement and the possibility of generating new leads.

These chatbots are better than any other chatbots as it brings the user information from Facebook to the website, such that even the chat is over you do not lose the user data or need to ask the user about their details. Also, when a user has conversated with you through messenger chatbot, you can send them follow-ups or reminder through push notifications.

The reason why Facebook messenger is the best marketing tool is that everyone is using this platform and know how it works. Also, if we use messenger or direct messages, it shows the customers that we as the service provider cares about them.

To start with Facebook Messenger marketing, you need the following:

• A Facebook Business Page: First of all, you need to create a Facebook page for your business so that you can use Facebook Messenger.
• Access to a Chatbot Builder: You need to select a chatbot builder based on your requirements and then create a chatbot for your website.
• Facebook Messenger Widget: To enable the chatbot on the website, you need to get the Facebook Messenger Widget.

Ways to use Facebook Messenger as a Marketing Tool:

Create a Chat Blast: Facebook Messenger has already got a huge user base, and hence, it has got an average of 70 to 80 per cent open rate for Chat Blast. On the other hand, it has been rarely 10-12 per cent average open rate for an email campaign, which is way lesser than the messenger Chat Blast. So creating a Chat Blast is a great way to reach more and more people, as it allows you to send a single message to your entire contact list or a segmented group, saving a lot of time and efforts.

Messenger Drip Campaigns: Though the drip campaigns have been good with emails, with messenger it is even better. The engagement rate with Facebook Messenger is four times higher. So, ditch the old email method for the drip campaign, and start doing it with Facebook Messenger. You can use a welcome message for the first interaction with the new user, and then, provide them with regular updates through the direct messages. Do not forget to include a CTA which leads the users to your original content, whether it is a blog, a video, a free consultation, a webinar or a download link on a webpage.

Comment Guard: Comment Guard by Mobile Monkey helps you create a chatbot that auto responds to the users who commented on a specific post on your website. The response to the user goes as a direct message through Facebook Messenger, and as soon the user responds to the message, he/she becomes the lead.

Click-to-Messenger Ads: The Click-to-Messenger ads are different from the traditional ads, as when a user clicks on an ad, he/she automatically receives a message over the messenger. This way, you can access their contact details, and at the same time, the user can ask questions about the services or the product the ads was representing.

But you need to be careful about the opt-ins and the opt-outs by the user. It is necessary to get the clear consent of the user for accessing their information and give them the freedom to opt-out from your services and delete their information from your database, anytime they want.

Benefits of Using Facebook Messenger for Marketing: Having a huge user base, Facebook Messenger is better than traditional e-mail marketing. The other various benefits of using Facebook Messenger for marketing are as follow:

Reach Your Target Audience One-to-one: Facebook Messenger is instant, and unlike emails, the user is actively responding to you, providing you to have a one-to-one conversation with your customer. This way, the users get to clear their doubts and you to introduce them with your services and products better.

Generate High-quality Sales Leads: Facebook Messenger offers you different tools, like sponsored messages, to re-connect with the people who contacted you previously. This way, you give them more attention and convert these people into high-quality leads.

Nurture Leads with Automated Messages: When you have already generated leads, you can engage and nurture these leads by sending personalised automated messages time-to-time. These messages may include some new offers, events, and even, coupons for them. To make the leads your permanent customers, you need to maintain the relationship with them, and for that Facebook Messenger is the best tool.

Customer Support: When using a Facebook Messenger chatbot, it becomes easier for the users to connect with you for any query they have. They are more comfortable sharing their problem and you provide them with speedy support, that too, at a personal level. Use of a chatbot for customer support also reduces a lot of money as well.

So Facebook Messenger is one of the most powerful tools for digital marketing. It can do so many things as a marketing tool, whether it is generating new leads, providing customer support, or delivering specific content to the users. Almost everything is possible with Facebook Messenger marketing.

Xornor Technology is a team of professional that provides web development and digital marketing services to its offshore clients. If you want to know more about Facebook Messenger marketing or want to hire a digital marketing team for your website, feel free to contact the team Xornor.

The post Facebook Messenger Marketing Strategies for Better Results appeared first on Xornor Technologies.

Social media marketing describes the marketing strategies the marketers use to boost their business, over distinct social media platforms. It is simply building audience-oriented content and sharing it with them, on various social media platforms, to obtain leads to help in the growth of the business.

But it isn’t as simple as it seems to be. Since most of the businesses are already active on social media and promoting their business over it (and with a business I mean almost every type of business), it has become essential for every marketer to follow a proper strategy to get the most of the results from social media marketing.

The Importance of Social Media for Business: One of the first and the most successful social media platforms, i.e. Facebook, was created just to help people connect with each other, despite the difference in the locations, language and culture between them. And yes, it did the job perfectly. In the beginning, it was considered a distraction for kids. But soon, many businesses understood the importance of it and started promoting their business over Facebook, as it was a single medium that could help them to cross the borders, seek more audience and make them aware about their business, services as well as products.

In the past ten years, not only Facebook has evolved as a business marketing platform, but there are so many other platforms that are serving the purpose exceptionally well.

The only answer to the question of why social media marketing is important for any business is ‘user engagement’. Including Facebook, Instagram and Whatsapp, people are more active on those social media platforms than any other medium of marketing. Reportedly, people are using these platforms every single day, and not once but more than once. The common people have become habitual of exploring the various social media platforms as these not only help them connect with people but also serve as the medium of entertainment, that eventually, is benefitting various businesses with their marketing strategies. The traditional advertising medias had never gained much of user engagement like the various social media platforms derive every day.

Benefits of Social Media Marketing: Social media has helped many individual content creators from almost every field to build their own identity, and many businesses are also yielding great results from it as a marketing tool. Following are the major benefits of using social media as a marketing tool:

• Branding of Your Business: As I mentioned before, people are constantly shuffling between various apps over their phones, it is easy to reach more people, which is definitely good for the branding of your business.

• Drive Traffic & Generate New Leads: Out of over 7.5 billion population of the world, 3.77 billion people are internet users, and 2.8 billion people are active on social media. Where else can you get such a huge audience? Though you cannot target every single person from this huge number of people, you can target to more people on social media than over any other source of advertising. Therefore, social media platforms are more effective when you want to get more traffic to your business website or generate more leads.

• Establishing Yourself as an Authority: Building your own brand by putting relevant content on your social media handles, taking part in discussions, answering the business-related queries of the users, over those social media platforms, helps you in establishing your business as an authority.

• Improving Your Customer Service: When you interact directly with your customer and reply to their queries, you serve them better and build trust for your brand among them.

Social Media Marketing Strategy for Your Business: At the beginning of social media, it was easy to get a few likes and share on the posts, and it did not even matter that much as those posts used to be personal and were not used for the marketing purposes. But today, as competition has increased and most of the businesses are actively using the different social media platforms to advertise and promote their services, it has become difficult for them to drive the effective results without an effective strategy.

So before stepping into social media marketing, you must build an effective plan and strategise everything in a way that you can retrieve most effective results through it.

Strategising social media marketing involves the following important steps:

1) Set Social Media Marketing Goals: Setting goals is the foremost thing to do while making a strategy to accomplish any task. Similarly, to build an effective strategy for the social media marketing of your business, you need to set the objectives that you want to achieve through it. The objectives must be relevant, measurable and attainable. Also, you must set a time limit for every goal you want to achieve through social media marketing.

2) Research: Social media is a platform, where you can directly target your audience, so before moving ahead, you need to research and know about your audience. Knowing your audience means to know their needs and their expectations. The better you know your audience, or the customers, the better you can serve them and create good content for them.

3) Picking the Right Social Media Platforms: Admit that even though there are over 200 social media platforms, you cannot use all of them for marketing. You need to pick a few, and also, the ones that are relevant to your business as well as your target audience.

4) Differentiate Between the Content: Though social media is a single entity, the social media platforms are all different from each other. So while putting up your content on any of those, you must be able to differentiate between the various social media platforms. For example, on Facebook, you can post a longer text, image, or even a longer video, but there is a limit on Instagram for the length of a video and even for words for the caption. Also, Twitter lets its users upload only 280 characters. So for every other platform, the criteria for the content will be different, and you must be aware of that.

5) Paid vs. Organic Social Media: In the early days of the emergence of social media, you could easily get likes and shares as well as leads through it. But today, business is also investing in overpaid promotions. Though with good efforts, you can also get good organic traffic, paying for marketing of your business also is not a bad idea. The choice is all yours. Also, you can opt for both which is even better.

6) Track Meaningful Metrics: Most of the social media platforms let you track the likes, comments, share and other elements. It is very important for your business to track all these metrics such that you can measure the progress and get to know what are the things that are getting most of the user engagement. You can also use Google Analytics, or any other third party social media monitoring and reporting tools to get the track of various factors that contribute to your marketing goals.

The Major Social Media Platforms:

Facebook: Facebook is one of the oldest but effective social media platform, which has over 2 billion monthly active users. Posting one or two posts every day on your Facebook page can be really helpful for your business. You can also create a group or join other groups for the advertisement of your services. The platform also offers paid promotions.

Twitter: Twitter is the source of most genuine traffic, and even posting fifteen tweets a day is not enough for this platform.

Instagram: Many of the businesses, from small to bigger scale, are using this platform to promote their services. Instagram is not only good for sharing content and get more traffic but there are many people who are directly selling their products on this very platform.

YouTube: This free platform is one of the most used ones among the people. The average daily watch time for YouTube is about one billion hours, and that is definitely huge. So making good videos and posting once a week on YouTube is also another method to spread awareness about your business. Also, you can produce ads for your business to run with the other creator’s videos.

LinkedIn: A fifteen years old platform with 467 million members, is solely a business-oriented platform. Here you can help people expand their network by putting up a professional post every day. Here too, you can join various groups and even create your own and share relevant information with other people. LinkedIn also lets you run B2B advertisements for your business.

Pinterest: Since Pinterest has been around for over a decade, it has been opened for all since only a few years. Pinterest is like a scrapbook and one of the most popular social media platforms. Here there is no boundation on the niche and you can advertise your business by putting up one or two posts on the platform every day. Also, you can take the help of other Pinterest influencers to market your product or services.

Along with those social media platforms, there are Quora, Tumblr, Reddit, Snapchat, Tumblr, Medium, Periscope and many other platforms that can be more relevant to your business as well as the target audience.

Social media has become ever evolving and following the right strategy for your business promotion you can get along with this most effective trend. If you are not using any of the social media platforms to promote your business, you must get started asap, otherwise, you will be lacking the most important business marketing strategy.

The post Social Media Marketing: Best Practices for the Growth of Your Business appeared first on Xornor Technologies.

Why it is important to hire a digital marketing expert or agency?

From the marketing prospective it’s very important that your message reaches your target customers. You need to be there where your customers are. With more than 40% of world population having  internet connection, people spend more time on internet than TV and newspaper.

Digital marketing comprises of all sort of internet marketing including email & newsletter marketing, social media marketing (SMM), search engine optimization (SEO), search engine marketing (SEM) and  paid ads (PPC or display). For any marketing campaign to be successful it is important that you know enough about target customer, their purchase behavior, interests and the media to reach them. While traditional marketing channels fail to provide enough customer data, digital world is full of data that makes it interesting and more viable in terms of ROI. Digital marketing not only lets you connect to customers but also opens a two way channel of communication and interactivity which is absent in traditional forms of marketing. Digital marketing is the best tool to create a customer connect, brand image & loyalty.

Know Your Customer
Behaviorgraphic targeting is the best way of targeting customers and it always give higher ROI. If you know what your customer likes, what’s his /her purchasing behavior, you can target  and re-target him/her with right ads on web and mobile devices.

An experienced digital marketing professional knows how to leverage behaviorgraphics data like internet search, browsing behavior and data from social networks to grab the attention of customers.

Social Media Marketing & Right Platform
Social media marketing is not everyone’s cup of tea. An expert digital marketing guy knows which social network to target for your business need. Facebook, Twitter, Pinterest, LinkedIn, YouTube and Google+ not all social media platforms cater to all type of businesses or products. Some are good for B2b and some only for B2C.

In addition to the right social media platform, an online marketing professional should know what to post and when to post. Timing & messaging is very important for social media marketing. Messages that are fun, interactive and entertaining get more eyeballs.

Experience and Expertise
If yours is also another me too product, it’s only the expert marketing that can create a brand image. Most of FMCG products are similar in terms of quality, price and use but because of marketing & branding we prefer product X to product Y.

Digital platforms too are cluttered with advertisement and most online customers are now blind to ads. You need an experienced & creative digital marketing agency that is able to design ads that can grab customer’s attention in short span of time and have the content that can go viral. An experienced digital marketing professional or agency would create a marketing plan having a right mix of content strategy, videos, paid ads & social media engagement.

The post Why do you need a digital marketing expert or agency? appeared first on Xornor Technologies.