Social Media is Key.

Since everyone is now sitting at home, social media usage has visibly increased. This is an excellent time for some social media campaigns so that you reach these people effectively. Hence, social media marketing has to be a vital part of your online marketing strategy during this lockdown. Publish engaging content through your social media handles to ensure you stay relevant in the minds of your customers.

Do Good as a Part of Your Marketing.

These are challenging times for everyone, and hence, try to help out as much as possible. Not only will this do them some good, but it will also bring you good PR. Take advantage of all opportunities that enable you to help people who are struggling. Creating goodwill is the best form of marketing available, and this is an excellent opportunity to give back to your community. Several small manufacturing industries have expanded to making sanitizers and other products to help out, gaining them a lot of goodwill and credibility.

Grow Your Online Presence.

Almost everyone is online now, and hence that is where businesses need to be if they want to gain more exposure. Work on your SEO, publish informative blogs, and grow your online presence through strategic ads during this lockdown. Use the budget you have set aside for attending trade shows or organizing events to invest more heavily in online marketing methods.

Improve Your Website.

Use some resources from your marketing budget to upgrade your website and give it a more polished look. Try to incorporate changes that reflect the current demand and atmosphere. For instance, in case you are an online grocery delivery business, stock more varieties of sanitizers and masks. Ensure that you have enough inventory of home essentials, rather than buying luxury goods. Make sure you put out informational blogs that highlight government sanctions and keep the customers updated regarding your changes. Better your digital presence by working on your SEO to gain more followers. Learn more about digital marketing methods and Google algorithms so that you can rank higher on search engine results. In case your website has slow page loading speeds, work on such factors and also make sure you make the website mobile-friendly.

Leverage PPC Advertising.

The lockdown is a great time to utilize pay-per-click advertising. Since more people than ever before are online, such advertisements could fetch you great results. You will also be able to reach out to more people using such online marketing methods. All of this can gift your business a tremendous competitive advantage. Make sure that the niche your business falls in is a utility during the times before you advertise. For instance, if you deal with international shipping, it would make less sense for you to spend money on advertising now due to stringent government sanctions.

Don’t Panic or Freak Out.

While your business might be a bit tight, make sure you don’t jump head-on into bad marketing decisions out of desperation. Rest assured that things will get better, as the worst is behind us. Commerce is picking up all over the world, and most nations have now lifted lockdowns. Do not make decisions as a knee-jerk reaction, and throw your online marketing strategy off on a tangent. Also, don’t pull out of the business fearing failure, but ensure that you keep minimal digital marketing going so that you maintain your online presence. 

Adjust to Meet Customer Needs.

Keep your online marketing strategy flexible and try to adapt to changing customer preferences. For instance, due to a dip in demand for cars, Ford is putting its 3D printers to better use by helping Healthcare companies create medical equipment. Similarly, smaller businesses will have to pivot their structure to suit customer needs. For instance, you will have to add a home delivery tab to the website, start a community kitchen, or take part in community activities.

Analyse Marketing Metrics.

This is a great time to analyze your metrics and gain insights into your online marketing efforts. Keep track of all your media campaigns and social channels. Understand what works best and re-invest in it, while shutting down methods that seem to be falling on deaf ears. Also, use this time to plan future campaigns, create content, and curate a detailed social media strategy. 

While the world is facing a serious threat, it doesn’t have to be the end of your business. Make use of the above pointers and re-invest your effort into online marketing. With everything and every one going online, the COVID-19 has made the importance of digital marketing clear. Utilize this time to work on a great online marketing plan, and keep pushing online traffic to boost sales. Outrank your competitors using good SEO practices, to improve your digital presence and step into the future of online marketing!

The post Guide to boost your business with Online Marketing in Lockdown appeared first on Xornor Technologies.

These days it has become common to embed the Twitter feed on to one’s WordPress website, but why people do so? The Twitter feed gets updated on your website, as soon as you post a tweet on your Twitter handle. This way, you get content updated to your website on a regular basis, which is the most necessary thing to do for the SEO of a website. Also, keeping your Twitter handle updated keeps the audience engaged and brings traffic to your website. These Twitter feed are also interactive, such that the users can directly post comments on Twitter from the Recent Tweets feed on your WordPress website.

WordPress is the most user-friendly CMS that offers numerous plugins and widgets that you can use to add new functionalities to your website. But Twitter itself provides a Recent Tweets widget that you can include to your WordPress website, in a few easy steps. There are many ways to add the Recent Tweets feed on to WordPress website, which is described below:

Adding Your Recent Tweets to Your WordPress Sidebar (same for the footer)

Follow the steps below to embed the Recent Tweets to your website:

1. Copy the URL of the profile you want to embed the recent tweets from, to your WordPress website.
2. Now, go to the widget option in the Appearance tab from the WordPress Dashboard.
3. Now search for Text widget in the search box of the Widget page. Drag and drop the widget into the Sidebar.
4. Paste the URL into the text area you had copied.
5. Save the changes.

This way, you will be able to see the recent tweets from that same profile on the website’s sidebar. Usually, people include the Recent Tweet widget in the sidebar and footer of the website. For the footer, you need to simply paste the code in the footer.

Embedding Twitter Feed in WordPress with Twitter Publish

You can get the Twitter widget from the Twitter website itself. To get the embed code and include the Recent Tweet widget to your WordPress website, follow the steps below:

1. Go to the https://publish.twitter.com/ page.
2. Here you need to search for the widget, by typing the profile URL in the “What would you like to embed?” search box.
3. The embed code will appear on your screen, which you need to copy. You can also customize the widget and change the height, width, background colour, the link colours as well as the language for the widget on the Twitter Publish page.

So this way you have got the access to the Twitter widget, now you need to embed the same into your WordPress website. For that, follow the steps below:

1. Go to appearance, and select Widget.
2. Now drag and drop the ‘Custom HTML’ widget to the Sidebar.
3. Paste the embed code you copied from the Twitter Publish page into the HTML field.

Save the settings, and you will be able to see the Tweets feed on the sidebar.

Embedding the Recent Tweets to a WordPress Blog

You can even display your recent tweets into your blog post, for that you need to follow the steps below:

1. Simply copy the Twitter Profile URL or copy the embed code from Twitter Publish as you did in the last method.
2. Go to the Posts from the Dashboard.
3. Open the post for editing you need to add the Twitter widget to.
4. Now in the section where you want to publish the Recent Tweets, add the Twitter embed block.
5. In the Twitter embed block, paste the copied Twitter Profile URL or the embed code and click the Embed button.

Save the changes, and in the preview, you will see that the Recent Tweets feed is embedded in your post.

If you do not want to use the Twitter Widget, you can simply get a plugin for embedding the Twitter feed to your WordPress Website. The most popular Twitter plugins are Another Twitter Plugin, Rotating Tweets and Twitter Feed for WordPress.

The post How to Use Twitter Widget in WordPress to Show Recent Tweets appeared first on Xornor Technologies.

After Whatsapp, Facebook Messenger is the one tool that drives most of the traffic, becoming the most trustworthy place to find leads. Since it has a user base of over 1.3 billion people, you can estimate the potential and scope of leads through this very platform.

So how Facebook Messenger marketing works? It is quite simple. Being a messenger, Facebook Messenger works as the intermediate between the marketer and the client, or we say the potential client. From the upper layer, it looks like email marketing, but it is much more than that. It is more interactive, fast, and personal than the old and detached email marketing.

Through Facebook Messenger, one can carry out several customer-related tasks, thanks to the chatbots, including carrying out a positive conversation, gathering feedback from the customers, tracking orders, scheduling appointments, providing 24 hours support, and many more.

There are several chatbots, specially designed to work with Facebook Messenger. In fact, these are built on the Facebook Messenger platforms, which can be easily embedded to a website. Facebook has developed an API that enables the chats through the chatbots. This way, all the chats done through a messenger chatbot is done on the website without leaving the page, and the chat is stored on the messenger. Use of chatbots with Facebook Messenger increases user engagement and the possibility of generating new leads.

These chatbots are better than any other chatbots as it brings the user information from Facebook to the website, such that even the chat is over you do not lose the user data or need to ask the user about their details. Also, when a user has conversated with you through messenger chatbot, you can send them follow-ups or reminder through push notifications.

The reason why Facebook messenger is the best marketing tool is that everyone is using this platform and know how it works. Also, if we use messenger or direct messages, it shows the customers that we as the service provider cares about them.

To start with Facebook Messenger marketing, you need the following:

• A Facebook Business Page: First of all, you need to create a Facebook page for your business so that you can use Facebook Messenger.
• Access to a Chatbot Builder: You need to select a chatbot builder based on your requirements and then create a chatbot for your website.
• Facebook Messenger Widget: To enable the chatbot on the website, you need to get the Facebook Messenger Widget.

Ways to use Facebook Messenger as a Marketing Tool:

Create a Chat Blast: Facebook Messenger has already got a huge user base, and hence, it has got an average of 70 to 80 per cent open rate for Chat Blast. On the other hand, it has been rarely 10-12 per cent average open rate for an email campaign, which is way lesser than the messenger Chat Blast. So creating a Chat Blast is a great way to reach more and more people, as it allows you to send a single message to your entire contact list or a segmented group, saving a lot of time and efforts.

Messenger Drip Campaigns: Though the drip campaigns have been good with emails, with messenger it is even better. The engagement rate with Facebook Messenger is four times higher. So, ditch the old email method for the drip campaign, and start doing it with Facebook Messenger. You can use a welcome message for the first interaction with the new user, and then, provide them with regular updates through the direct messages. Do not forget to include a CTA which leads the users to your original content, whether it is a blog, a video, a free consultation, a webinar or a download link on a webpage.

Comment Guard: Comment Guard by Mobile Monkey helps you create a chatbot that auto responds to the users who commented on a specific post on your website. The response to the user goes as a direct message through Facebook Messenger, and as soon the user responds to the message, he/she becomes the lead.

Click-to-Messenger Ads: The Click-to-Messenger ads are different from the traditional ads, as when a user clicks on an ad, he/she automatically receives a message over the messenger. This way, you can access their contact details, and at the same time, the user can ask questions about the services or the product the ads was representing.

But you need to be careful about the opt-ins and the opt-outs by the user. It is necessary to get the clear consent of the user for accessing their information and give them the freedom to opt-out from your services and delete their information from your database, anytime they want.

Benefits of Using Facebook Messenger for Marketing: Having a huge user base, Facebook Messenger is better than traditional e-mail marketing. The other various benefits of using Facebook Messenger for marketing are as follow:

Reach Your Target Audience One-to-one: Facebook Messenger is instant, and unlike emails, the user is actively responding to you, providing you to have a one-to-one conversation with your customer. This way, the users get to clear their doubts and you to introduce them with your services and products better.

Generate High-quality Sales Leads: Facebook Messenger offers you different tools, like sponsored messages, to re-connect with the people who contacted you previously. This way, you give them more attention and convert these people into high-quality leads.

Nurture Leads with Automated Messages: When you have already generated leads, you can engage and nurture these leads by sending personalised automated messages time-to-time. These messages may include some new offers, events, and even, coupons for them. To make the leads your permanent customers, you need to maintain the relationship with them, and for that Facebook Messenger is the best tool.

Customer Support: When using a Facebook Messenger chatbot, it becomes easier for the users to connect with you for any query they have. They are more comfortable sharing their problem and you provide them with speedy support, that too, at a personal level. Use of a chatbot for customer support also reduces a lot of money as well.

So Facebook Messenger is one of the most powerful tools for digital marketing. It can do so many things as a marketing tool, whether it is generating new leads, providing customer support, or delivering specific content to the users. Almost everything is possible with Facebook Messenger marketing.

Xornor Technology is a team of professional that provides web development and digital marketing services to its offshore clients. If you want to know more about Facebook Messenger marketing or want to hire a digital marketing team for your website, feel free to contact the team Xornor.

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