Difference Between a Mobile App and a Mobile Website

A mobile application needs to be downloaded from Google Play Store or Apple Store and installed in a smartphone for its usage. One needs internet connection to use the features of these mobile apps but sometimes content can be downloaded to access in offline mode. On the other hand, a mobile website doesn’t require any extra installation apart from a search engine that comes already downloaded in your smartphone.

A mobile website may seem like any other regular website that you open from your desktop or tablet. But, a mobile website that contains browser-based HTML pages is designed for a relatively smaller display and touch-screen UI. Since mobile compatible websites are becoming very famous, the best way to build one is using responsive website design which is scalable to bigger devices (computers).

Which Option is Preferable for your Business?

Before we jump right into conclusion regarding which option is more suitable for your business, let’s have a look at the benefits of both. A mobile website and a mobile app have their own advantages and one needs to decide which one will serve the objective better for the business and its target customers.

Benefits of a Mobile Website

If you are new in business and want to focus on marketing primarily, mobile websites will serve a better purpose. Moreover, when it comes to cost and maintenance, mobile websites are better choices for young businesses because you need to take care of the budget as well. But, there are several other advantages as well.

• User compatibility: When you are building a mobile website, it can be opened in other smart devices like tablets as well. Users can easily access the mobile website irrespective of both the size of the device (scalable responsive website) and operating system of the mobile (Android, iOS).

• Less expensive: Mobile websites are cost-effective as compared to mobile apps as you design the website which can be accessed through any type of mobile. This also assures having a broader audience as websites can be found only by typing in search engines. Along with that, for mobile apps you need to create separate apps for Android and iPhone which escalates the budget.

• Easy to share: The contents of a mobile website can be easily shared via SMS or any messaging platform, So, even if an Android user wants to send your website link to an iPhone user, he or she can readily do it through any texting (online and offline) platform. So, in the case of mobile websites many people can share your website’s content among each other without worrying about devices.

• Instantly available: When you are developing a mobile application, the user needs to visit either Apple store or Play store to find it followed by downloading and installing it. This consumes a great deal of time and generally users tend to avoid following so many steps if it is not absolutely necessary. But, a user can always check the products and services offered by your business by simply visiting your website as it is a single step job.

• SEO and brand visibility: If your website is optimized for mobile devices. You are likely to rank higher in search engines than other relevant non-optimized websites. So, if your website ranks higher this means your brand visibility will increase and it will generate more traffic. 

Benefits of a Mobile App

A mobile app represents a strong presence of your brand and they are separately developed for both Android and iPhone. If your business is generating enough revenue to develop applications for both OS, you should consider the option of mobile apps. Mobile apps have immense advantages especially when it comes to providing an authentic experience for your users.

• Personalization: Personalization becomes easier when it is through mobile apps. The customers after downloading and installing the app are free to decide what kind of data it wants to share with the company. Apart from the mandatory data requirement, a user can choose if it wants to share GPS location all the time, audio and video features, etc. So, an app always provides a more personal user experience than a mobile website.

• Increased engagement: We have experienced how AI in every mobile application we use shows us relevant recommendations from our past search history. For example, consider an online shopping app and how it frequently sends the users notification for special discounts and offers. It also saves relevant information like banking details so every time the users check out, the information isn’t required to be provided. All these factors reduce the pain points of a customer which in turn enhances user engagement.

• Using features of the device: While a user is using a mobile app, it can access his or her camera for scanning, contact list for sending money (payment apps), access GPS location for delivery services, reminders for schedules and medicines, etc. In a nutshell, a mobile app will try to harness the power of a mobile device and offer an optimized experience to reduce your customer’s troubles.

• Strong brand presence: When a person is downloading and installing your app, that app is the constant reminder of your brand. Even if they are not using it everyday, a presence of the app in their device works as a method of branding and thus creates an opportunity for marketing.

• Accessing offline: Mobile apps can run without internet connection as well. Though the app won’t be able to provide its full functionalities, it can offer certain content in offline mode as well.

Conclusion

This article gives a clear idea about the pros and cons of mobile websites and mobile apps. You and your team should decide which one will serve the purpose of your company better and then make a choice. In many cases, companies tend to develop both a mobile website and app for their target audience and increase the power of their branding game. But, if you are still confused, feel free to contact the team of android app development of Xornor Technologies and make a better choice for your brand.

The post Mobile App vs. Mobile Website – What is the Best Option for Your Business? appeared first on Xornor Technologies.

Today, we have apps for healthcare, online shopping, restaurants, news, cab booking, as well as various payment-based apps that are not only fulfilling multiple tasks in a few clicks but are also luring the users with many effective deals and offers. Since mobile apps are super handy, these have led to more audience engagement and has helped many businesses with their growth.

Why Your Business Needs a Mobile Application?

1) Audience Building: The mobile apps are helpful in reaching to more people and building the client base. These are more focused on user engagement and eases in direct communication with them. The apps are capable of adapting to customer behaviour, based on the customer’s search history and preferences over the app. Also, mobile apps are faster than conventional websites, so users prefer using mobile apps over websites.

2) User Engagement: An app can approach millions of people not only in the surrounding but also at a global level. Such an app is capable of engaging more people with ahead of other digital efforts. An incredible looking app that functions well is what people require today, and the easy payment option over the apps has also encouraged people to use apps over websites. For some users tracking the activities of the concerned service provider has also become easier with the help of the Geo-location facility that app owner provides to them.

Also, these apps help businesses to communicate with the user directly, so they can directly market their products and services through the app. Using the app, they offer various discounts, cash-backs, and other deals, leading to more user engagement.

3) Ease of Access: Being a user-oriented platform, mobile apps offer maximum ease of use to its users. The mobile apps are better in the user interface and are specifically designed to remember the user preferences, and the users can also customize its features according to their choices. These apps are quick, convenient and are readily available to them.

4) Analytics & Feedbacks: Mobile apps are also helpful in tracking user engagement. The apps offer the analytics feature through which the owner of the app can track the number of users who are using the app, the elements on the app that attract more user engagement, and the services that are most in demand on the app. Also, as mobile apps look more reliable, people also spare their time to submit feedbacks related to the product, or the service they used through the app.

5) Brand Awareness: Since almost every type of businesses are having their own apps, it has become easier for businesses to build their own identity and market their business through their mobile apps. As an app is about a single business, it holds all the information about the brand, products as well as its services in an elaborated way. The apps have become an effective medium of communication that helps those businesses reach out to the app users directly with new offers and deals regularly.

6) Enhanced Security: The mobile apps are built to provide its users with better experience. But at the same time, people are more concerned about the security of their personal data too. The user data may include their personal information, payment details, and payment methods. The apps are designed to provide its users with maximum security such that they can securely store their data on them. At the same time, it is also convenient for the user too, as it is not required for them to enter their data, again and again, to shop on the app or use its services.

7) Notification: The mobile apps are also helping all types of business with advertising their offers and new products within the app, such that people get easily notified about those offers and services. The apps also use the push notifications which directly appear on the users’ smartphones, from where most of the users tend to follow the notification to the app, directly. According to the recent researches the marketing emails have 5% read rate while ‘Push’ notifications are read by a whopping 97% people.

Due to the sheer convenience these apps provide, the users are more interested in using the apps on their mobile phones.

So, having a mobile app is a plus for the growth of every business. Xornor Technologies is a team of skilled mobile app developers, providing services in Android, iPhone and Hybrid app development. Contact Xornor Technologies to know more on mobile app development.

The post Why Your Business Needs a Mobile Application? appeared first on Xornor Technologies.

Moreover, Despite the high need of internet connectivity which such learning platforms requires, the systems gets the user’s information and responds through customized feedback. The user can even connect to a tutor directly where one have issues. This means that learning efficiency goes much high with this e-learning and most probably the reason for its high growing market size. E-Learning Market size was estimated at over $150 billion in 2016 and is predicted to potentially grow at over 5% from 2017 to 2024. This is most probably due to the competitiveness arising from the efficiency created by diverse companies offering these services and more so due to the highly increasing need for training solutions in the modern world.

Moodle LMS is among the world’s most used platform for e-learning today with over 68 million users and with over 55,000 Moodle learning sites since its inception back in the year 2002. This is because Moodle is free open source LMS that offers many creative designs, themes and management of the site to ensure that it is user friendly, flexible and easy to download. This has made Moodle to be widely adopted by many organizations even those beyond education ranging from non-profit organization to government and many more. It is rated second in the market size on the e-learning platform and expected to keep the competences. It has been used widely for: Compliance Training, On boarding and Related-training, Competency-based Training and Management, Workplace Safety Training etc.

In all these years Moodle has come a long way in terms of technology, flexibility and services it offers. We at Xornor Technologies offer different Moodle development services required by schools, universities and organizations.

Moodle Development Services

(a) Moodle development

We provide Moodle development services from basic installation, configuration and set up to integration like front end website in WordPress and back-end as Moodle.

(b) Moodle customization

Among the customization services are: Custom theming to promote your brand, SSO authentication against your preferred system, Third-party system integration, SSL certificates for secured logins, PayPal course enrollment configuration, custom plugins and many more. Our Dedicated Moodle development team can handle any kind of custom requirement.

(c) Moodle Mobile apps

With mobile apps, students would be able to study on the go, anywhere, anytime. Get your own Moodle LMS mobile app with your own branding.

If you are looking for Moodle LMS development, reach out to us here and we assure that you would be delighted to work with a team that has more than 15 years of experience in e learning industry.

The post Moodle Development Services: Customization, Mobile Apps appeared first on Xornor Technologies.

The package name is normally not exposed to end users but when you want to share direct link of your app on play store with end users via your website or social media, the package name gets exposed since the  direct link on Play Store contains the package name. Last part of the URL after equal to sign (com.cakerstreet.cst.app) is the package name. If you have already submitted the app and you figure out that package name is not relevant or client insists on changing the package name, you have following options-

• Upload new apk with correct package name and new app name (This is not recommended since users would continue to download the App with incorrect package name while you would be providing no future updates for that package name).
• Unpublish already published app and upload new apk with correct package name (recommended). In this case you would need to rename old unpublished app to something else so that new apk can have same name (the name you want for your published app). Play store doesn’t  allow two apps to have same name even when they have different package name.

We faced this issue recently when a mobile app client requested to change the package name at a time when Hybrid Mobile Application we’ve developed was already live on the Play Store. Thankfully there weren’t any installs and we were quick to make the changes to the package name and publish a new app with the right package name.

The post How to change package and app name for Android apps? appeared first on Xornor Technologies.