With the emerging practice and influence of digital marketing, data science and data analytics have become an integral part of the business. Companies that study their data thoroughly have a better understanding of consumer behavior, the effectiveness of any marketing strategy or campaign, and also the emerging trends in the near future. This means that […]

The design, layout, and placement of elements on an e-commerce website have a significant impact on the sales of the site. If customers don’t feel comfortable or can’t explore the website quickly, sales are bound to suffer/ Hence, usability is a critical metric that plays a considerable part in determining the effectiveness of an e-commerce […]