After Whatsapp, Facebook Messenger is the one tool that drives most of the traffic, becoming the most trustworthy place to find leads. Since it has a user base of over 1.3 billion people, you can estimate the potential and scope of leads through this very platform.

So how Facebook Messenger marketing works? It is quite simple. Being a messenger, Facebook Messenger works as the intermediate between the marketer and the client, or we say the potential client. From the upper layer, it looks like email marketing, but it is much more than that. It is more interactive, fast, and personal than the old and detached email marketing.

Through Facebook Messenger, one can carry out several customer-related tasks, thanks to the chatbots, including carrying out a positive conversation, gathering feedback from the customers, tracking orders, scheduling appointments, providing 24 hours support, and many more.

There are several chatbots, specially designed to work with Facebook Messenger. In fact, these are built on the Facebook Messenger platforms, which can be easily embedded to a website. Facebook has developed an API that enables the chats through the chatbots. This way, all the chats done through a messenger chatbot is done on the website without leaving the page, and the chat is stored on the messenger. Use of chatbots with Facebook Messenger increases user engagement and the possibility of generating new leads.

These chatbots are better than any other chatbots as it brings the user information from Facebook to the website, such that even the chat is over you do not lose the user data or need to ask the user about their details. Also, when a user has conversated with you through messenger chatbot, you can send them follow-ups or reminder through push notifications.

The reason why Facebook messenger is the best marketing tool is that everyone is using this platform and know how it works. Also, if we use messenger or direct messages, it shows the customers that we as the service provider cares about them.

To start with Facebook Messenger marketing, you need the following:

• A Facebook Business Page: First of all, you need to create a Facebook page for your business so that you can use Facebook Messenger.
• Access to a Chatbot Builder: You need to select a chatbot builder based on your requirements and then create a chatbot for your website.
• Facebook Messenger Widget: To enable the chatbot on the website, you need to get the Facebook Messenger Widget.

Ways to use Facebook Messenger as a Marketing Tool:

Create a Chat Blast: Facebook Messenger has already got a huge user base, and hence, it has got an average of 70 to 80 per cent open rate for Chat Blast. On the other hand, it has been rarely 10-12 per cent average open rate for an email campaign, which is way lesser than the messenger Chat Blast. So creating a Chat Blast is a great way to reach more and more people, as it allows you to send a single message to your entire contact list or a segmented group, saving a lot of time and efforts.

Messenger Drip Campaigns: Though the drip campaigns have been good with emails, with messenger it is even better. The engagement rate with Facebook Messenger is four times higher. So, ditch the old email method for the drip campaign, and start doing it with Facebook Messenger. You can use a welcome message for the first interaction with the new user, and then, provide them with regular updates through the direct messages. Do not forget to include a CTA which leads the users to your original content, whether it is a blog, a video, a free consultation, a webinar or a download link on a webpage.

Comment Guard: Comment Guard by Mobile Monkey helps you create a chatbot that auto responds to the users who commented on a specific post on your website. The response to the user goes as a direct message through Facebook Messenger, and as soon the user responds to the message, he/she becomes the lead.

Click-to-Messenger Ads: The Click-to-Messenger ads are different from the traditional ads, as when a user clicks on an ad, he/she automatically receives a message over the messenger. This way, you can access their contact details, and at the same time, the user can ask questions about the services or the product the ads was representing.

But you need to be careful about the opt-ins and the opt-outs by the user. It is necessary to get the clear consent of the user for accessing their information and give them the freedom to opt-out from your services and delete their information from your database, anytime they want.

Benefits of Using Facebook Messenger for Marketing: Having a huge user base, Facebook Messenger is better than traditional e-mail marketing. The other various benefits of using Facebook Messenger for marketing are as follow:

Reach Your Target Audience One-to-one: Facebook Messenger is instant, and unlike emails, the user is actively responding to you, providing you to have a one-to-one conversation with your customer. This way, the users get to clear their doubts and you to introduce them with your services and products better.

Generate High-quality Sales Leads: Facebook Messenger offers you different tools, like sponsored messages, to re-connect with the people who contacted you previously. This way, you give them more attention and convert these people into high-quality leads.

Nurture Leads with Automated Messages: When you have already generated leads, you can engage and nurture these leads by sending personalised automated messages time-to-time. These messages may include some new offers, events, and even, coupons for them. To make the leads your permanent customers, you need to maintain the relationship with them, and for that Facebook Messenger is the best tool.

Customer Support: When using a Facebook Messenger chatbot, it becomes easier for the users to connect with you for any query they have. They are more comfortable sharing their problem and you provide them with speedy support, that too, at a personal level. Use of a chatbot for customer support also reduces a lot of money as well.

So Facebook Messenger is one of the most powerful tools for digital marketing. It can do so many things as a marketing tool, whether it is generating new leads, providing customer support, or delivering specific content to the users. Almost everything is possible with Facebook Messenger marketing.

Xornor Technology is a team of professional that provides web development and digital marketing services to its offshore clients. If you want to know more about Facebook Messenger marketing or want to hire a digital marketing team for your website, feel free to contact the team Xornor.

The post Facebook Messenger Marketing Strategies for Better Results appeared first on Xornor Technologies.

Social media marketing describes the marketing strategies the marketers use to boost their business, over distinct social media platforms. It is simply building audience-oriented content and sharing it with them, on various social media platforms, to obtain leads to help in the growth of the business.

But it isn’t as simple as it seems to be. Since most of the businesses are already active on social media and promoting their business over it (and with a business I mean almost every type of business), it has become essential for every marketer to follow a proper strategy to get the most of the results from social media marketing.

The Importance of Social Media for Business: One of the first and the most successful social media platforms, i.e. Facebook, was created just to help people connect with each other, despite the difference in the locations, language and culture between them. And yes, it did the job perfectly. In the beginning, it was considered a distraction for kids. But soon, many businesses understood the importance of it and started promoting their business over Facebook, as it was a single medium that could help them to cross the borders, seek more audience and make them aware about their business, services as well as products.

In the past ten years, not only Facebook has evolved as a business marketing platform, but there are so many other platforms that are serving the purpose exceptionally well.

The only answer to the question of why social media marketing is important for any business is ‘user engagement’. Including Facebook, Instagram and Whatsapp, people are more active on those social media platforms than any other medium of marketing. Reportedly, people are using these platforms every single day, and not once but more than once. The common people have become habitual of exploring the various social media platforms as these not only help them connect with people but also serve as the medium of entertainment, that eventually, is benefitting various businesses with their marketing strategies. The traditional advertising medias had never gained much of user engagement like the various social media platforms derive every day.

Benefits of Social Media Marketing: Social media has helped many individual content creators from almost every field to build their own identity, and many businesses are also yielding great results from it as a marketing tool. Following are the major benefits of using social media as a marketing tool:

• Branding of Your Business: As I mentioned before, people are constantly shuffling between various apps over their phones, it is easy to reach more people, which is definitely good for the branding of your business.

• Drive Traffic & Generate New Leads: Out of over 7.5 billion population of the world, 3.77 billion people are internet users, and 2.8 billion people are active on social media. Where else can you get such a huge audience? Though you cannot target every single person from this huge number of people, you can target to more people on social media than over any other source of advertising. Therefore, social media platforms are more effective when you want to get more traffic to your business website or generate more leads.

• Establishing Yourself as an Authority: Building your own brand by putting relevant content on your social media handles, taking part in discussions, answering the business-related queries of the users, over those social media platforms, helps you in establishing your business as an authority.

• Improving Your Customer Service: When you interact directly with your customer and reply to their queries, you serve them better and build trust for your brand among them.

Social Media Marketing Strategy for Your Business: At the beginning of social media, it was easy to get a few likes and share on the posts, and it did not even matter that much as those posts used to be personal and were not used for the marketing purposes. But today, as competition has increased and most of the businesses are actively using the different social media platforms to advertise and promote their services, it has become difficult for them to drive the effective results without an effective strategy.

So before stepping into social media marketing, you must build an effective plan and strategise everything in a way that you can retrieve most effective results through it.

Strategising social media marketing involves the following important steps:

1) Set Social Media Marketing Goals: Setting goals is the foremost thing to do while making a strategy to accomplish any task. Similarly, to build an effective strategy for the social media marketing of your business, you need to set the objectives that you want to achieve through it. The objectives must be relevant, measurable and attainable. Also, you must set a time limit for every goal you want to achieve through social media marketing.

2) Research: Social media is a platform, where you can directly target your audience, so before moving ahead, you need to research and know about your audience. Knowing your audience means to know their needs and their expectations. The better you know your audience, or the customers, the better you can serve them and create good content for them.

3) Picking the Right Social Media Platforms: Admit that even though there are over 200 social media platforms, you cannot use all of them for marketing. You need to pick a few, and also, the ones that are relevant to your business as well as your target audience.

4) Differentiate Between the Content: Though social media is a single entity, the social media platforms are all different from each other. So while putting up your content on any of those, you must be able to differentiate between the various social media platforms. For example, on Facebook, you can post a longer text, image, or even a longer video, but there is a limit on Instagram for the length of a video and even for words for the caption. Also, Twitter lets its users upload only 280 characters. So for every other platform, the criteria for the content will be different, and you must be aware of that.

5) Paid vs. Organic Social Media: In the early days of the emergence of social media, you could easily get likes and shares as well as leads through it. But today, business is also investing in overpaid promotions. Though with good efforts, you can also get good organic traffic, paying for marketing of your business also is not a bad idea. The choice is all yours. Also, you can opt for both which is even better.

6) Track Meaningful Metrics: Most of the social media platforms let you track the likes, comments, share and other elements. It is very important for your business to track all these metrics such that you can measure the progress and get to know what are the things that are getting most of the user engagement. You can also use Google Analytics, or any other third party social media monitoring and reporting tools to get the track of various factors that contribute to your marketing goals.

The Major Social Media Platforms:

Facebook: Facebook is one of the oldest but effective social media platform, which has over 2 billion monthly active users. Posting one or two posts every day on your Facebook page can be really helpful for your business. You can also create a group or join other groups for the advertisement of your services. The platform also offers paid promotions.

Twitter: Twitter is the source of most genuine traffic, and even posting fifteen tweets a day is not enough for this platform.

Instagram: Many of the businesses, from small to bigger scale, are using this platform to promote their services. Instagram is not only good for sharing content and get more traffic but there are many people who are directly selling their products on this very platform.

YouTube: This free platform is one of the most used ones among the people. The average daily watch time for YouTube is about one billion hours, and that is definitely huge. So making good videos and posting once a week on YouTube is also another method to spread awareness about your business. Also, you can produce ads for your business to run with the other creator’s videos.

LinkedIn: A fifteen years old platform with 467 million members, is solely a business-oriented platform. Here you can help people expand their network by putting up a professional post every day. Here too, you can join various groups and even create your own and share relevant information with other people. LinkedIn also lets you run B2B advertisements for your business.

Pinterest: Since Pinterest has been around for over a decade, it has been opened for all since only a few years. Pinterest is like a scrapbook and one of the most popular social media platforms. Here there is no boundation on the niche and you can advertise your business by putting up one or two posts on the platform every day. Also, you can take the help of other Pinterest influencers to market your product or services.

Along with those social media platforms, there are Quora, Tumblr, Reddit, Snapchat, Tumblr, Medium, Periscope and many other platforms that can be more relevant to your business as well as the target audience.

Social media has become ever evolving and following the right strategy for your business promotion you can get along with this most effective trend. If you are not using any of the social media platforms to promote your business, you must get started asap, otherwise, you will be lacking the most important business marketing strategy.

The post Social Media Marketing: Best Practices for the Growth of Your Business appeared first on Xornor Technologies.

Lack of Well-Written Content: There is a sea of eCommerce websites on the web, and here, your content will help you make your own place. You must prepare the content after proper research on the product and highlight its main features. A well-written content may not be entirely responsible for grabbing all the traffic, but yes it definitely will make people be more attentive towards what your website is trying to sell.

Improper Keyword Research: Keyword research is one of the most crucial tasks in SEO. So not performing the same for your eCommerce business, can be a huge risk and lead you to failure. So doing proper keyword research is the prime thing to do for a good SEO ranking of your website.

Keyword Stuffing: There are a few major components of the content on the website, including the headings, meta descriptions, product descriptions, the real website content, etc. Most of the people think that more they use the keywords in those, the more the chances be that the website will be ranked higher in the SERPs. But this is completely wrong. Keywords are important, but stuffing the content with the keywords will lead to spam.

Duplicate Content: Whether it’s SEO for an eCommerce Website, or for any other website, duplicate content is never going to help you get the desired traffic. Even most of the products in a category are similar. So you need to create a distinct title as well as the description for the product, that defines the product in an attractive way. Try to write a keyword-friendly title and a keyword-friendly description for the product such that the product gets crawled higher on the Google search.

Not Using Social Media Platforms: Thanks to the Smartphones and the easily accessible internet that people spent most of their time scrolling on the various social media platforms. This habit of people has resulted in making big eCommerce companies to use the same for showcasing their products on them such that they can now reach more people with lesser efforts.

Marketing is what your eCommerce website is supposed to do, and using the various social media platforms to endorse your products and services will be an addition to your marketing strategy.

Lack of a Blog: Content is the king and what else would be the better way of getting more content onto your website than setting up a blog. The context of the blog and the articles in the blogs must be relevant to the service you are providing through your eCommerce website. The articles in it can be from your technical team or from the famous influencers, such that updating the blogs regularly will lead your website to more traffic.

Compromising the Security: The eCommerce sites hold the most sensitive data of its user, including their name, email address, address as well as the payment method and its details. So the security is the major concern you have to take notice of. If you are hosting an eCommerce website, you are bound to provide the highest of the security to data of your users.

So, you must adopt SSL security encryption, most preferably, Extended Validation SSL (EV SSL) certificate and HTTPS for your e-commerce website.

Poor Website Loading Speed: You must admit that unless it is too important, you can’t stay on a website that has a poor page loading speed. Most of the people go off the website within merely 8-10 seconds, if it does not load faster. They might wait for a while in case they really want to get the information stored on the page, or in case of an eCommerce website, there is a huge sale on it. So with a poor website load time, you cannot expect any new person to stay on the website and wait till it is loaded properly. So you must optimize your page loading speed, in order to make the shoppers stay on your website.

No Product Reviews: The user reviews are really helpful in hiking the SEO ranking. Genuine product reviews play a vital role in the success of every eCommerce website, as the reviews are the best way to ensure the authenticity of your products. The better the reviews, the more you are able to build trust among your customers. Lack of reviews may create doubts in the mind of shoppers, and there are high chances that might decide on not investing in a certain product or service on your website.

So, you must have a feedback form on your website that the buyers can fill after they punch in the successful delivery of the product, or you can send your buyers personal automated emails for the feedback.

The competition in the eCommerce industry is growing day-by-day, and there is no time to make mistakes. Even if your product is an outstanding one, you must focus on the better SEO techniques and keep yourself updated with Google’s algorithm to attain higher search engine ranking.

The post 9 SEO Mistakes You Must Avoid for the Growth of Your eCommerce Website appeared first on Xornor Technologies.

Why it is important to hire a digital marketing expert or agency?

From the marketing prospective it’s very important that your message reaches your target customers. You need to be there where your customers are. With more than 40% of world population having  internet connection, people spend more time on internet than TV and newspaper.

Digital marketing comprises of all sort of internet marketing including email & newsletter marketing, social media marketing (SMM), search engine optimization (SEO), search engine marketing (SEM) and  paid ads (PPC or display). For any marketing campaign to be successful it is important that you know enough about target customer, their purchase behavior, interests and the media to reach them. While traditional marketing channels fail to provide enough customer data, digital world is full of data that makes it interesting and more viable in terms of ROI. Digital marketing not only lets you connect to customers but also opens a two way channel of communication and interactivity which is absent in traditional forms of marketing. Digital marketing is the best tool to create a customer connect, brand image & loyalty.

Know Your Customer
Behaviorgraphic targeting is the best way of targeting customers and it always give higher ROI. If you know what your customer likes, what’s his /her purchasing behavior, you can target  and re-target him/her with right ads on web and mobile devices.

An experienced digital marketing professional knows how to leverage behaviorgraphics data like internet search, browsing behavior and data from social networks to grab the attention of customers.

Social Media Marketing & Right Platform
Social media marketing is not everyone’s cup of tea. An expert digital marketing guy knows which social network to target for your business need. Facebook, Twitter, Pinterest, LinkedIn, YouTube and Google+ not all social media platforms cater to all type of businesses or products. Some are good for B2b and some only for B2C.

In addition to the right social media platform, an online marketing professional should know what to post and when to post. Timing & messaging is very important for social media marketing. Messages that are fun, interactive and entertaining get more eyeballs.

Experience and Expertise
If yours is also another me too product, it’s only the expert marketing that can create a brand image. Most of FMCG products are similar in terms of quality, price and use but because of marketing & branding we prefer product X to product Y.

Digital platforms too are cluttered with advertisement and most online customers are now blind to ads. You need an experienced & creative digital marketing agency that is able to design ads that can grab customer’s attention in short span of time and have the content that can go viral. An experienced digital marketing professional or agency would create a marketing plan having a right mix of content strategy, videos, paid ads & social media engagement.

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