These days it has become common to embed the Twitter feed on to one’s WordPress website, but why people do so? The Twitter feed gets updated on your website, as soon as you post a tweet on your Twitter handle. This way, you get content updated to your website on a regular basis, which is the most necessary thing to do for the SEO of a website. Also, keeping your Twitter handle updated keeps the audience engaged and brings traffic to your website. These Twitter feed are also interactive, such that the users can directly post comments on Twitter from the Recent Tweets feed on your WordPress website.

WordPress is the most user-friendly CMS that offers numerous plugins and widgets that you can use to add new functionalities to your website. But Twitter itself provides a Recent Tweets widget that you can include to your WordPress website, in a few easy steps. There are many ways to add the Recent Tweets feed on to WordPress website, which is described below:

Adding Your Recent Tweets to Your WordPress Sidebar (same for the footer)

Follow the steps below to embed the Recent Tweets to your website:

1. Copy the URL of the profile you want to embed the recent tweets from, to your WordPress website.
2. Now, go to the widget option in the Appearance tab from the WordPress Dashboard.
3. Now search for Text widget in the search box of the Widget page. Drag and drop the widget into the Sidebar.
4. Paste the URL into the text area you had copied.
5. Save the changes.

This way, you will be able to see the recent tweets from that same profile on the website’s sidebar. Usually, people include the Recent Tweet widget in the sidebar and footer of the website. For the footer, you need to simply paste the code in the footer.

Embedding Twitter Feed in WordPress with Twitter Publish

You can get the Twitter widget from the Twitter website itself. To get the embed code and include the Recent Tweet widget to your WordPress website, follow the steps below:

1. Go to the https://publish.twitter.com/ page.
2. Here you need to search for the widget, by typing the profile URL in the “What would you like to embed?” search box.
3. The embed code will appear on your screen, which you need to copy. You can also customize the widget and change the height, width, background colour, the link colours as well as the language for the widget on the Twitter Publish page.

So this way you have got the access to the Twitter widget, now you need to embed the same into your WordPress website. For that, follow the steps below:

1. Go to appearance, and select Widget.
2. Now drag and drop the ‘Custom HTML’ widget to the Sidebar.
3. Paste the embed code you copied from the Twitter Publish page into the HTML field.

Save the settings, and you will be able to see the Tweets feed on the sidebar.

Embedding the Recent Tweets to a WordPress Blog

You can even display your recent tweets into your blog post, for that you need to follow the steps below:

1. Simply copy the Twitter Profile URL or copy the embed code from Twitter Publish as you did in the last method.
2. Go to the Posts from the Dashboard.
3. Open the post for editing you need to add the Twitter widget to.
4. Now in the section where you want to publish the Recent Tweets, add the Twitter embed block.
5. In the Twitter embed block, paste the copied Twitter Profile URL or the embed code and click the Embed button.

Save the changes, and in the preview, you will see that the Recent Tweets feed is embedded in your post.

If you do not want to use the Twitter Widget, you can simply get a plugin for embedding the Twitter feed to your WordPress Website. The most popular Twitter plugins are Another Twitter Plugin, Rotating Tweets and Twitter Feed for WordPress.

The post How to Use Twitter Widget in WordPress to Show Recent Tweets appeared first on Xornor Technologies.

Why it is important to hire a digital marketing expert or agency?

From the marketing prospective it’s very important that your message reaches your target customers. You need to be there where your customers are. With more than 40% of world population having  internet connection, people spend more time on internet than TV and newspaper.

Digital marketing comprises of all sort of internet marketing including email & newsletter marketing, social media marketing (SMM), search engine optimization (SEO), search engine marketing (SEM) and  paid ads (PPC or display). For any marketing campaign to be successful it is important that you know enough about target customer, their purchase behavior, interests and the media to reach them. While traditional marketing channels fail to provide enough customer data, digital world is full of data that makes it interesting and more viable in terms of ROI. Digital marketing not only lets you connect to customers but also opens a two way channel of communication and interactivity which is absent in traditional forms of marketing. Digital marketing is the best tool to create a customer connect, brand image & loyalty.

Know Your Customer
Behaviorgraphic targeting is the best way of targeting customers and it always give higher ROI. If you know what your customer likes, what’s his /her purchasing behavior, you can target  and re-target him/her with right ads on web and mobile devices.

An experienced digital marketing professional knows how to leverage behaviorgraphics data like internet search, browsing behavior and data from social networks to grab the attention of customers.

Social Media Marketing & Right Platform
Social media marketing is not everyone’s cup of tea. An expert digital marketing guy knows which social network to target for your business need. Facebook, Twitter, Pinterest, LinkedIn, YouTube and Google+ not all social media platforms cater to all type of businesses or products. Some are good for B2b and some only for B2C.

In addition to the right social media platform, an online marketing professional should know what to post and when to post. Timing & messaging is very important for social media marketing. Messages that are fun, interactive and entertaining get more eyeballs.

Experience and Expertise
If yours is also another me too product, it’s only the expert marketing that can create a brand image. Most of FMCG products are similar in terms of quality, price and use but because of marketing & branding we prefer product X to product Y.

Digital platforms too are cluttered with advertisement and most online customers are now blind to ads. You need an experienced & creative digital marketing agency that is able to design ads that can grab customer’s attention in short span of time and have the content that can go viral. An experienced digital marketing professional or agency would create a marketing plan having a right mix of content strategy, videos, paid ads & social media engagement.

The post Why do you need a digital marketing expert or agency? appeared first on Xornor Technologies.