Why do you need Responsive Websites?

In 2016, almost 52.7 % of all internet users accessed the internet via their mobile devices. Studies show that this number will only grow further in the future. So what does this mean for the future of websites and WordPress development companies in India? Since more than half the population now prefer phones and tablets over desktops, your website needs to be able to adapt and display effectively on any screen size. Hence, WordPress development companies are shifting their focus onto building mobile-friendly designs which are highly responsive. Not only does this lead to better user experience, but it also helps in converting leads and furthering growth.

Furthermore, from 2015, Google’s search algorithm has been rewarding websites that are mobile-friendly and responsive. Therefore, if you have a highly responsive website, chances are that you will end up higher on Google’s rankings. This, in turn, leads to more viewers and visitors, helping you funnel your leads and convert them more efficiently. Luckily for you, if your WordPress site isn’t up to the mark when it comes to response, there are several methods to make it good to go. Here’s a look at some ways WordPress development companies help you make your website more responsive.

Test Yourself First

The very first step in building a responsive website is bench-marking your current design to know where you stand with regards to responsiveness. So go ahead and take a mobile-friendly test to understand your current level of responsiveness, and to figure out ways to improve your performance. While your website might look great on a device, you need to test it with multiple screen sizes to truly understand how responsive it is. Test it on every screen or mobile phone you have to ensure a good response. Also, to make things simpler you can use the free tool handed out by Google. All you need to do to test your website is to enter your URL and wait for your results. The quick assessment will tell you if your website is mobile-friendly or not. Once you know where you stand, let us start getting better.

Creating a Responsive WordPress Website- Theme 

If you are using a WordPress Theme built by any reputed WordPress development company, then chances are you are good to go. However, if you are using an old theme, there might be a reason to worry. Therefore, make sure you switch to a more updated theme to ensure maximum mobile optimization. Double-check both your WordPress and Theme version, and update them if needed. For instance, WordPress 4.4 added several functionalities that helped developers build responsive images. In case your updates don’t help, go for a different, newer theme that focuses on mobile-friendly services. Before you decide on any new theme, test the demo out on multiple devices and read as many reviews as possible.

Creating Your Own Responsive Theme

If you want to make your own mobile-friendly theme, then that’s a great option too. Remember to start out slow and really experiment before making any drastic changes. A great option would be to use Local and experiment to your heart’s content before finalizing your ideas. Local gives you the freedom to work with multiple options without actually tearing up your current website. Furthermore, this WordPress development tool allows you to create shareable URLs to test how your site looks on various devices. While designing, ask yourself how you want your images to scale, how the navigation bar needs to look and also what content your website needs to hide. Make use of media queries to set boundaries for your design, and think of every element individually before integrating it into the design.

Tips for Responsive Web Design

• Make use of responsive plug-ins as much as possible.
• Always ensure all your widgets and CTA buttons scale well on different screen sizes.
• In case you have a button that misbehaves, give an option to disable them while scaling up or down.
• Avoid pop-ups when it comes to mobile devices as they can be very annoying.
• Consider all the media you have on your website and strategist effectively, keeping in mind a responsive design.
• Hide certain elements if they do not scale properly. 
•  Make sure you keep track of your media size to ensure your pages load on time.
•  Use the smallest file size available, without compromising on quality.

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What is WordPress Development?

WordPress Development is any activity that helps in the development of websites and blogs. This includes the creation, design, implementation, and maintenance of plugins, themes, portals, and other content. With over 25% of the world’s companies relying on WordPress to host their website, such development is seeing steady growth.

Why is WordPress so Popular?

• WordPress is Universal: As WordPress is a global, open-source project, millions of people and companies from around the world use, making it a universally acclaimed CMS. Therefore, your website will enjoy large-scale popularity and a strong community.
• Super Smooth: Since WordPress takes the user into consideration, it is very user-friendly and easy to use.
• Easy to Build: WordPress is easy to work on, making it easy for someone with even very little technical knowledge t set up shop on WP.
• Versatile: WP is a one of a kind platform that is extremely adaptable and flexible, making it possible for all kinds of websites to co-exist with ease.
• Reliable: WP is incredibly reliable, meaning your website stays online 24-7, free of bugs and in the most presentable way possible!

Why Do We Need a WordPress Development Company?

WordPress is by far the most popular CMS website, being a free platform which provides a ton of possibilities. It has become so very popular due to the fact that it is highly adaptable, flexible, reliable and scalable as a platform. Due to its high customisability, it is able to host almost any kind of website with ease. So if WordPress is so perfect, then why do we need a WordPress development company?

Well, WordPress runs on PHP, and some additional HTML, CSS, Javascript and MySQL. It integrates itself into web servers such as Apache, Microsoft IIS or Nginx. However, in some cases, the plug-ins that WordPress provides just doesn’t cut it. Or maybe, you want your website to be truly unique. In such cases, to build upon the CMS, add plugins and expand functionality, you need outside help. This is essentially what a WordPress development company does for you. Top WordPress development companies help you figure out exactly what you want your website to be, and then make that dream a reality.

What are the types of WordPress Developers?

You have two options when it comes to developers. You can either go for freelancers such as Upwork, Toptal and 99designs, or stick to a top WordPress development company. Usually, in most cases, if your company is big enough, it is better to hire a team from a top WordPress development company. This is so because such companies provide reliable service as they are responsible for your entire project. Furthermore, when you hire a team, they end up fixing all the problems without any delay. Also, since the team is part of a company, they will want to maintain their reputation. Therefore, in order to, retain their brand value, they will provide the best result at an affordable price.

Steps in WordPress Development

• Most top WordPress Development companies start by analyzing your objectives.
• Once they know exactly what you want, they try to understand your company’s vision, mission, and goals.
• Understanding why the website exists in the first place is key to designing and developing a good website.
• Following this, the team starts to think of ways to make your objectives a reality.
• They design plugins and the basic layout and start coding the same.
• The team then moves on to testing the various components, and re-design as and when necessary.
• They make sure that there are no bugs, interruptions or slow loading issues.
• Once all the trouble-shooting is done, they hand over your website to you.
• Following this, they keep a close watch on the website to ensure that nothing goes wrong. In case something does, they fix it on the spot, making it easier than ever before to run your website.

Services Provided by Top WordPress Development Companies in India

• Fully customizable designs so that every website is unique and special.
• Fully compliant websites that meet every W3C standard.
• Complete access to installation and configuration, so that you can utilize WP to the maximum extent.
• It provides mobile responsive websites, making it easier for you to drive traffic via phones.
• Fully customizable WP themes to give your business a boost.
• SEO-compliant websites to ensure organic traffic
• Flexible and scalable website designs that ensure maximum growth
• Boost the overall speed of your website to ensure faster loading speeds
• Handle all the trouble-shooting and bug-fixing.
• Prevent issues caused by malicious links, bloatware and spam links
• Highly customizable templates

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The main highlight of the upgrade is the addition of Gutenberg to it, first released as a plugin for the purpose of testing. Although the Gutenberg plugin version, currently, has an average rating of 2.5/5 with 158 people rating it as one star, the big WordPress community was still waiting for its integration with WordPress 5.0 eagerly. Along with Gutenberg, WordPress 5.0 is comprised of the following new features:

Gutenberg: The new WordPress editor is an easy-to-use website building platform for media-rich pages and posts, that provides an interface very similar to page builders. Gutenberg is a block-based editor, providing the developers with content blocks, to create beautiful layouts. It has replaced the older text editor that had a text window to write the post, and add different media files, and shortcodes according to the need. Now, the users with even minimal knowledge or who are new to WordPress can easily insert, rearrange, and style multimedia content on WordPress, with the help of those blocks. Gutenberg also provides the developers with live HTML preview.

New Default Theme: Following the ritual, WordPress has again named its new based on the upcoming year, i.e., Twenty Nineteen. It is the new default theme for WordPress 5.0, which is highly responsive, created especially to work on different screens of different sizes. The theme is fully compatible with the new editor, and with the help of editor styles, the developers see the changes live, without going to a preview page. The theme is faster and provides better performance. In contrary, the previous themes have also been upgraded with improved responsive features.

Security Updates: For WordPress developers, security has always been a major concern. Hence, with the development of WordPress 5.0, they have also worked towards enhancing the security, to solidify the core of WordPress such that to avoid all type of hack attacks. The platform has also provided the hosting services which offer SSL certificates, two-factor-authentication, and application-level password protection.

Crop Background Image: WordPress 5.0 has also introduced a feature to crop the images before it goes live on the site. It will save a lot of time for the developers, as they do not have to use other software to crop the same image.

Reusable Blocks: WordPress, along with Gutenberg, has brought a range of default blocks and allows the developers to create custom blocks during the development. Those blocks once created, can be re-used, again and again, inside other posts and pages. The reusability of those blocks reduces the complexity and development efforts. WordPress also renders the modification of those block, at any time, according to the requirements, without actually going to every block, throughout the website. The changes may or may not reflect throughout the website, depending upon the customization options selected by the developer.

Along with the above features, WordPress 5.0, now is supporting the latest PHP 7.3 version. The usage of blocks in WordPress makes its older editor replaced by the totally gorgeous WYSIWYG editor. Gutenberg in WordPress 5.0 has brought the biggest change for the WordPress developers. But the developers must keep a backup before updating to WordPress 5.0, as there is no going back. After the upgrade the developers will have to use the Gutenberg editor, that may not be preferred by everyone, so WordPress has provided the developers with a plugin that enables them to use the older text editor. But the plugin will also be discontinued by 2021.

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1. Yoast SEO: Yoast SEO plugin can be considered as the leading SEO plugin in WordPress, with more than 5 million downloads, till now. The plugin lets you add meta value to the homepage as well as to a single post. It also supports social media optimization i.e., image, title and description. You don’t have to install a separate plugin for creating a sitemap file as it already includes one. The plugin also incorporates the Edit robots.txt and the .htaccess Google search console integration, and control the indexing of your blog. Using Yoast SEO, you can edit display fields on Google like Descriptive tag, Title tag and the URL. It also helps in optimizing the on-page SEO by setting the focus keyword.

2. Google Analytics for WordPress: The Google Analytics plugin is a product from Google and allows the easy integration of the Google Analytics to your website. The plugin is useful for the beginners and needs zero coding knowledge of SEO. The plugin gives you the freedom to monitor the real-time stats directly through the WordPress dashboard and easily track your Google Adsense ads. It helps to track the various SEO measures, including the download tracking, event tracking, custom dimension, outbound link tracking, and performance tracking as well as the popular author, popular post, custom buttons, banner clicks and custom post tracking, etc.

3. All in one SEO Pack: This plugin contains more features than the Yoast SEO plugin, but the easy to use interface of Yoast makes it go up at the number one position in the list. Like Yoast, this plugin also supports the Google Analytics and even supports XML sitemap for Google and Bing. It also helps you to avoid the duplicate content. All in one SEO Pack automatically generates meta tags for the website pages. It also offers free SEO integration for the e-commerce websites. Another best feature of this plugin is that it is compatible with almost every WordPress plugin, including the Woocommerce.

4. The SEO FrameWork: The SEO FrameWork is an ideal plugin for the people who are new to SEO. The plugin provides the automatic SEO solution for a website, without the user having any knowledge of SEO. It acts as the part of WordPress and does not show any branding when used in the website. The plugin is customizable for every page and post on the website and can be enhanced on PHP-level. It reduces the need for a caching plugin and is helpful in increasing the speed of the website. The plugin is most helpful for the beginners, but the API is also open for the experts. The plugin supports features like local SEO, AMP integration, article enhancement, monitoring for SEO and uptime, incognito mode, as well as comment caching for spammers.

5. Broken Link Checker: The continues check on the broken links is the most required task for the SEO of a website. But, how many of us even do that when the website is complete. The main focus is always on filling the pages with keywords and making the content readable. The broken links on a website can impose a bad impression on the visitors, but using the Broken Link Checker plugin can help you solve this problem. The plugin lets you modify all the broken links on the various pages of the website directly from the home page of the plugin. It locates the broken links on the website with the help of its easy searching and filtering feature. The plugin is designed not only to check the broken links on the pages, but it also scans the comment section and custom fields. It also provides the option to prevent the search engines to follow those broken links on the site.

6. SEO Squirrly: This plugin is best suited for you, even if you are a complete beginner to SEO and even WordPress. The plugin provides you with the tools to track the SEO statistics as well as the content marketing strategies. It allows you to modify the snippet to make a better appearance of your website in the searches. The email alerts from the plugin help you find the areas that need improvements. It includes the feature named the content report, that can be used to send reports to the people in your organization, regarding the progress of the content of the website. The SEO Squirrly provides you with the complete SEO suite and takes the complete responsibility of the SEO of your website.

An SEO friendly website can help you boost your business with better SERPs, and the above-mentioned plugins are the best for the SEO of a website created on WordPress. These plugins are easy to install and implement. You can try out any of those plugins on your WordPress website and see the difference in the SEO of your website.

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WP is Cost Effective: The very first and important thing, being a free platform, WordPress development cost much cheaper than developing the same website on any other platform. And for an e-Commerce website, it can cost much higher, if we go for any other CMS or eCommerce platforms, but WordPress. Hence, developing an eCommerce website on WordPress is a budget-friendly decision.

Easy Interface: WordPress is ideal for any sort of web development, as it is easy to implement the platform. The platform has provided the user with an interface, that is less complex and easy to operate. The simple dashboard of WordPress display all the contents at one place that are the part of the whole website development process, that makes it an easy to access platform for even the new users.

Payment Gateway: A payment gateway is the most important part of an e-Commerce website, and all of the web development CMSs use the third party payment gateway, including PayPal. But, in the case of WordPress, it provides the seamless integration and operation of the payment gateway.

Secure & Trusted E-Commerce Platforms: WordPress has become popular for its vast plugin library, and especially for consisting of powerful e-Commerce plugins. WordPress offers a variety of e-Commerce plugins that can be integrated into it, to develop compelling e-Commerce websites. Some of the most used e-Commerce plugins are WooCommerce, Easy Digital Downloads, Dokan, that are helpful in creating single as well as the multi-vendor marketplace websites.

Full of Security Plugins: An e-Commerce website involves multiple commercial transactions, and for that, a secure platform is a must. WordPress’s huge plugin library also includes numerous security plugins to add a plus to the security of your e-Commerce website.

Easy Maintenance: Last but not the least, WordPress is a low maintenance platform and does not need the support of the expert every single time you use it. Once the website is complete, you can easily handle the website on your own. Also, if you get some trouble in getting through any of the operations, you can take the help of the vast community forum of WordPress.

Along with the above factors, availability of various paid and free templates and themes also makes WordPress the most loved CMS among the web developers. WordPress can prove to be the best choice if you are considering to create a simple and affordable, yet powerful eCommerce website, having all the functionalities.

So, feel free to contact our expert web development team for creating an inexpensive and efficient e-Commerce website in WordPress.

The post How WordPress is the Best CMS for eCommerce Website Development? appeared first on Xornor Technologies.

Among the whole scenario, the question arises; a professional WordPress development team or a freelancer? The fact is that having wonderful frameworks and CMSs for a website development is not enough until you know some awesome website developers. And then, you get a choice between the freelancers and the professional WordPress development team, making the task even more difficult. Here are some simple points that can provide you with some evidence on how a professional team is better than a freelancer for your WordPress development needs:

Skills And Expertise: You must agree that a single freelancer cannot have all the skills and experience that a professional team possess. From design to development, they have all type of services available. There cannot be any loophole in the working of a team of professionals than a freelancer. The freelancer can lack many stints, ending in the delayed project and poor service.

Manageability: The team, as a whole, can accomplish even a difficult task with an ease. They have people for research, planning, designing, development, testing as well as maintenance. Moreover, a freelancer is alone responsible for the whole development life cycle, that he may not carry out, as efficiently as a professional team can.

Reliability: You can judge the reliability of the company, by the projects it has already delivered, to its clients. Yes, the freelancer can also provide you with the list of his previous work, but what can be more reliable than an established mortar and brick company. A freelancer, who might have a false name and can suddenly disappear, cannot earn the trust entirely. The workload can easily make the freelancer to just switch off on all the mediums of contact, and your project is hung in between. On the other hand, with a professional WordPress development company, you can deal with legalities, given you enough reason to trust them.

Meeting The Deadlines: A licensed team always start its work with a proper research and planning. The plan is executed by dividing the tasks between the specialists, along with a deadline. Every expert does the job on its own and in reduced time. But, in the case of a freelancer, the person is an individual, handling all the work, hence extending the time limit for the completion of the project. Also, in most of the cases, the freelancers, alone have failed to meet the deadlines, resulting in, the client bearing all the losses.

Support & Maintenance: As soon as the project is complete, you can’t expect to get further support from a freelancer. Although most of them try to provide the maintenance service, as they handle their own work alone, they are not able to cop-up for a long time. But, when you hire a professional WordPress development company, you get a proper clause on support and maintenance, in your contract. Those companies have their own team that does all the maintenance and provide you with the support. Hence, the support and maintenance are assured, even after the project is over.

Independent of Complexity: A freelancer might not possess all the skills you need. Also, for a single person to keep up with the changing technologies, can be a tedious job. But, when we go to a professional team, it involves the people belonging to different technologies, that are up to date with their skills. Also, for them, carrying out a job, that with a higher complexity is not a big thing as the work is completed in segments.

Privacy & Warranty: A contract with a professional WordPress development company also includes the warranty. It can be for six months or a year. But, isn’t it great to have an option to get all the issues fixed by the professionals, even after the project is over before you learn to handle it all your own? In the case of a freelancer, you are not sure if he will be available even for your next project, after, the delivery of your first project. Also, your project needs all the privacy and data protection, which is the biggest priority for a professional team. They understand the consequences of a data breach and focus on the data security completely.

Overall Cost: It is obvious that hiring a professional WordPress development team will cost you higher than a freelancer, any day. But, spending money on a reliable team is worth the price. You are provided with better customer service and the work is always on time. But, when you are spending money on a freelancer, even if it costs lesser, it cannot match the level of the services provided by a professional team. The higher expenditure on a professional development company pays off in a long run.

The above discussion may have given a hint of whom to choose over whom, but in the end, it all depends on your own choice. Hiring a professional development team or a freelance developer can be a pain, but keeping all those points in mind, you can make your decision.

Xornor is a professional WordPress development company, that is experienced and skilled enough to help you out with your website development needs. If you have made your mind to choose a WordPress development team, for your next project, you can reach out to us and get a quote.

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