Tips to Create a Better E-Commerce Website

Getting customers to add products to the cart is the end-all of having a good e-commerce website. You need to make sure your customers enjoy being on your site ad find everything they need with ease. Let’s take a look at a few tips that will help you design fluid and interactive e-commerce websites that consumers love to visit.

1. Make sure you include clear Calls To Action on the homepage. The best spot to put up an important message on such a website is on the banner on the homepage. Make sure you use this coveted real estate to guide your consumers with a clear CTA. Instead of adding multiple sliders throughout the website, create a concise CTA that occupies the banner. 
2. Ensure the action call is clear, concise, and supported by a high-definition product image. This is the best place to show off your best products and generate user interest in a new product or service. Make sure you change these frequently as and when you have a new sale, are launching a new product, or have a new partnership in place. 
3. Stop filling such spaces with clickbait and other forms of irrelevant information that does not help the consumer. Use such spaces to highlight useful information and give your users a genuine reason to click on the link, and improve brand loyalty or awareness.
4. In case you are a relatively new brand, use the space on your homepage to let consumers know who you are, and what your unique selling point is. Highlight your mission statement or give the consumer a reason to experiment with your products as this is a great way to drive traffic onto your platform.
5. Engage in multiple rounds of user testing before you implement any changes so that you have at least some idea what the outcome will be. After implementation, use a Heatmap tracking method to stay updated regarding how your users are responding to the change.
6. Always use large, high-quality images of your products on all product pages. Please make sure you never compromise on the quality of the image as it can lead to waning user interest and trust. Highlight all the essential features of the product, and make sure you include pictures from all angles so that users get a 360-degree view of the product.
7. While certain brands might benefit from Lifestyle imagery of people using their products, others might profit off Product imagery. The former gives consumers a better idea of how to use the product, while the latter highlights the product’s features. Test out both types of imagery for your e-commerce website before deciding on the one that elicited the best response.
8. Merchandise and group related products together to improve the chance of consumers buying them together. Maintain some record of what items people tend to buy together, and group those as related parts or accessories to make it easier for your consumers.
9. Include a customer rating for all your product features, such as True Size, Actual Colours, and Good Return policy. When you add such information, along with regular customer reviews, your consumers will find it easier to trust you. Also, such a rating program will make it easier for your consumers to gain additional product information that will influence a buying decision.

How to Improve Sales on Your E-Commerce Website?

The first thing you need to do to improve sales is to create an intuitive and fluid website that is easy to navigate. Not only will these help users find what they are looking for easily, but it will also enable them to immerse themselves in your brand and improve brand loyalty. Here are a few tips on how you can accomplish that;

1. Have only around five or six parent categories. Create sub-categories and sub-levels as required based on these five or six major categories to make it easier to find products.
2. Ensure that your page loads quickly and is mobile-friendly.
3. Include a guest checkout option to make it easier for people who want to make a one-off purchase.
4. Ask only for essential information to make the form filling at checkout a fast and easy process.
5. Provide a persistent summary of all the items in the cart and include progress indicators at the checkout to make the experience smoother.

Keep these tips and tricks in mind to build a sustainable and immersive buying experience for your consumers. Including these elements in your e-commerce website design phase will help you boost sales and brand loyalty organically! What are the tactics you employ to improve your sales and recommendations? Let us know in the comments below if any of the tips mentioned above have helped you to serve your customers better!

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Since online business and eCommerce has become so popular, there has been the rise of multiple eCommerce website development tools as well. These tools make the process of the eCommerce website development way easier and faster. Some of the best eCommerce platforms that people are using to build their online stores are listed below:

1. Shopify: Shopify is one easy-to-develop eCommerce CMS that has been the favourite of most of the online business owners and the developer, too. The platform provides the developers with the ease of customization, and the highest level of security for the users’ data. The CMS includes a huge library of more than a hundred awesome templates that can be modified based on your requirements. The customization may include adding the company logo, changing the colour, and the font of the template, etc. You can also easily change the appearance of their storefront from the back end by adding or removing HTML and CSS codes. This software service is best suited for small to medium businesses. The Shopify subscription fee can vary between $29 to $299 per month, whereas, with a $29 per month subscription you will still get to build a full-functional eCommerce store.
2. Magento: On contrary to Shopify, Magento is an eCommerce CMS that is best suited for the businesses of enterprise level. The platform is open-source and has got an unlimited number of features added to it. The platform comes both in free and paid versions. And, since the paid version of this very platform can cost quite a high amount, it is recommended only for the enterprise level businesses. You can download and install the CMS on your server or access it directly through the cloud. You are also offered with free hosting and domain along with the subscription. It is a highly-scalable platform and includes quite useful features, like the ability to offer discounts, support recurring payments, unlimited product listings, and many more.
3. WooCommerce: WooCommerce is not a CMS software, but a WordPress plugin that is capable of turning a simple WordPress website into an awesome and functional online store. The plugin has got its own shopping cart that costs an extra fee for its usage and secure check out functionalities. The plugin is free to use and best for the WordPress beginners. The other features that WooCommerce include are social media support, email marketing, single click selling and shipping. Although being a plugin, Woocommerce lacks many features and is not scalable. So it is only suitable for small businesses.
4. Bigcommerce: BigCommerce is an SEO friendly platform, similar to Shopify, but include more features than the latter. The platform is a complete package and offers features like unlimited variants for the products, options to handle returns, promotions, coupons and discounts, etc. It also provides you with reporting tools like Real-time reports, Customer reports, Abandoned cart reports, and Merchandising reports. Bigcommerce is enabled with multichannel integration, like Amazon, eBay and social networks, etc. such that you can sell the products on other channels too. It is an easy-to-use eCommerce CMS, with the cleanest dashboard. The businesses that want to grow faster can go for Bigcommrece. The pricing for this platform starts from 29.95 a month.
5. Volusion: This is another scalable eCommerce platform, that includes different pricing tiers, becoming a single choice for businesses of every scale. The platform is again similar to Shopify and Bigcommerce. Though it has not been as popular as the two, it has a lot to offer and still is being used by many businesses out there. With a clean and organised dashboard, even the beginners are able to use this platform efficiently. The platform offers unlimited storage with a 1GB to 35GB of monthly bandwidth, support for multichannel, analytics, integration with social media to sell products, newsletters and 24/7 customer support. The platform offers free as well as paid SEO-friendly themes. The pricing model for this platform starts from $29 per month. The platform is best suited for ones who want a cheaper online method to sell products.
6. Weebly: The most inexpensive eCommerce platform to sell physical, digital, and service-based goods online. The pricing model for this platform starts at $8 per month and include four different pricing plans. The platform is suitable for smaller businesses. Though the lowest price plan is not that feature-rich, it can be used to build a decent website for a smaller business. But with high price plans, you will get features like custom shopping cart, coupons, and inventory management. With Weebly, you can also create your business mobile app.
7. Squarespace: Though this eCommerce platform looks a bit tricky in the beginning, after working with it for some good time, this can be the best eCommerce platform for anyone who uses it. The platform is able to create a stylish and interactive storefront, with options like the ability to create discounts and promotional pop-ups. This e-commerce website builder also includes features like complete control over the inventory system, selling unlimited products, revenue reports, and email alerts, etc. The business website plan for Squarespace starts at $18 per month. The platform is great for simple stores, is easy-to-setup and comes with great SEO tools.

So this was the list of top seven eCommerce website development platforms. If you are also planning to start a new online business or want to establish an eCommerce website for your current business, you can go for any of the mentioned platforms. You can also contact us to know more about eCommerce website development or to build one for your business.

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So, having an eCommerce mobile app is a bonus for your business. But developing an app and promoting it to reach the right audience is quite complex as a well expensive job. Also, the possibility of your app going unnoticed among the sea of other apps is higher. So to get your hands into a successful eCommerce app development process.

Here the steps you must follow:

The Objective: As they say, without planning you can’t achieve anything. To expand your business, building an eCommerce app can be the best thing only if you are clear on the objectives to be achieved through the app. It is obvious that the reason to build an eCommerce app is to enter into the digital market and sell things over it, but you must set the boundaries for the same. You must know that whom you want to target, and which areas would your app will serve? Will it be serving a global audience or the local ones. What services will it be providing, and which age group will be benefited with the same?

The Target Audience: Now depending upon your business idea, you must look at the audience you want to serve with your app, and take an estimate of what they may expect from your app. For this, you need to think like the targetted audience and research for the things that will help you serve them better. Their requirements, expectations and the benefits that they must get from your app, you need to make a list of all those things and make a plan that would work to achieve all of it. It is the audience which will make your app successful, so their needs and benefits must be the main priority while building the app.

The Competition: People are well aware of the importance of a mobile app, and since its inception, millions of apps have been developed for almost every single thing. In fact, there are numerous eCommerce apps that are successfully serving its customers, some of which even has a permanent resident on their customers’ smartphones. So amid the high competition, you must carry out market research to know more about your competitors, their strategies and what they do for most of the user engagement. This way, you will be aware of what you need to deal with while developing and then promoting your app. Your idea must be unique and at the same time, must fulfil the things, that your rivals fail at.

Development Partner: The next thing you need to do is select a reputed development partner for your eCommerce app development. A team which is experienced enough and has a good work history is all you need. You can go for a local development team, or an offshore app development company. Try to select a team which has already worked on a similar project. You can take an idea of their skill set through their website, the customer reviews, their past projects as well as how up to date they are with the technologies they use.

Platform: Choosing the right platform will help you to reach the right audience. Among the various mobile operating systems, Android and iOS are the ones which are the most popular operating system platforms. Here you need to decide on which OS is more popular among your target audience or you have a mixed audience? For the mixed audience, you have the choice to build two different apps for both the operating systems or you can simply go for the Hybrid app development.

UI/UX Design: To get the maximum the audience on to the eCommerce app, the design of the app matters the most. An outstanding design with great features can get you most of the business and do wonders for your online presence. So choose the design of the app, its colour scheme and the features to be included, wisely.

Backend: The database of an app plays the most crucial role in its success, as it has to provide complete security to the data entered by the user. Also, a speedy database adds to the performance of the app. You can build a local database for the app or use an API for the same, according to the requirements.

Analytics: Setting up analytics for your app can be the best thing to do to track the traffic on your app as well as the source from where it is coming. After you have developed the app, the analytics will give insight on how to get most of the traffic to it and track the user engagement.

Payment Gateway: Since it is an eCommerce app, a secure payment gateway is the most important thing for your app. Including PayPal, there are many other options for the payment gateway which you can choose for your app that is secure as well as capable of handling the online payments efficiently.

App Store Optimization: Like the SEO of a website, optimizing your eCommerce app on the app store is also equally important. The two major OS, Android and iOS have their own app stores, and these app stores are flooded with thousands of apps on a daily basis. So optimizing your app is the most essential step to follow, such that it appears on the top in the results on the app store search.

So these are some steps that are essential and cannot be skipped while developing an eCommerce mobile app.

If you are still in doubt, you can consult the experienced team of Xornor Technologies, one of the leaders in the mobile app development industry, for any of your queries related to eCommerce mobile app development.

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eCommerce or the online method of trading is booming rapidly, and the reason behind this rapid rise is the convenience it provides to the buyers. Also for the sellers, it has become easier to reach more customers, at a global level. In the old brick and mortar business model, the approach was more local, except for the large scale businesses. But now, even the small scale businesses have got the opportunity to sell their products and services across the world and establish themselves as a brand.

So, is it really that easy to launch an eCommerce website and run a business?

Every business has its own requirements and rules that one need to follow in order to build and run it successfully. For an eCommerce business, too, you need to follow a proper guideline, such that you achieve your expected results and establish your online business as a brand.

Research and Prepare: The foremost thing to do is to find out the niche for your online storefront. You must get the idea of what products you want to sell, and also the sources from where you can get them. To get an idea of what should be the niche of your online store, you must follow the latest trends and the level of the competition in the market. You can go through other eCommerce websites and look for the best sellers of those websites. Or you can simply go for your own interest and passion.

The next step is to evaluate the competition. By evaluating the competition, it becomes a bit easier to draw an outline of the business plan.

Finding the Right Development Partner for Your eCommerce Website: There are a few effective methods through which you can reach the right development team for developing your eCommerce website. You can:

There are a few effective methods through which you can reach the right development team for developing your eCommerce website. You can:

• ask your friends or relatives for suggestions of good eCommerce website development companies,
• choose a team from a freelance platform,
• look for a good company on the internet based on the client reviews and skills,
• from social media platforms, like LinkedIn and Facebook.

You can pick any of the given options for hiring the development team and contact them with your queries. After interviewing them about their skills, expertise and the cost of the project, you can decide on who will be the best development partner for your eCommerce project.

The Basic Requirements to Launch an eCommerce Website: The next step is to choose a name for your business and secure a domain for it. Finding a name that people can remember easily, and also, represent your business effectively, is a bit tricky job. Also, the selected name should be available as the domain name and the name for all the social media platforms that you intend to use for the promotion of your website so that there will be no confusion, and your business stands out as a brand.

Further, you would need to set up an integrated payment processor, to process all the future transactions on your website. Also, you need to raise a decent financial backup for your online business and arrange a safer way of stocking up and the shipping of the products to be sold on the website.

Choosing the Right Platform for Your Online Store: There are thousands of eCommerce websites out there that are built on different platforms and are earning good profits. At this point, you also need to decide on a feasible choice for building your website according to your need, and the budget you are willing to invest in your website. Try to keep a flexible budget such that you do not have to compromise on the quality and the security of the website. Since building an eCommerce website has become quite normal today, developers have also come with many options of platforms (cheap to expensive) for building an eCommerce website. To develop your eCommerce website here is a small list of the best options, you can choose from:

• Magento
• BigCommerce
• Shopify
• Joomla
• WordPress With WooCommerce

Developing the website: After you have decided on which platform you want to use to develop your eCommerce website, you are ready for the development of the website. The development team that you have hired will be responsible for all the development process. You just need to decide the design of the website on the basis of your requirements. At this phase, you must explain your requirements properly, so that there will be no confusion, and you receive the product you expected for.

After the website is ready, you need to list the products on the website with well-optimized HD images as well as SEO-friendly descriptions, such that the website gets good ranking in the searches.

Website Launch and Selling the Product: You must launch the website as soon as it is ready. Even if there are a few pending tasks, waiting to fix them is not an option as proper marketing of the website will only be effective after it goes live. Though you can do the pre-launch marketing of the website, marketing after the launch will get you the real organic traffic. You can fix the issues alongside while promoting your business online.

Marketing: Marketing for any business, whether it is online or offline, is a never-ending process, and it is that essential step that will help you to reach your potential customers. In the case of an online business, to stay ahead in the competition, you need to work on the SEO of the website and boosting its ranking in the searches.

To reach out to more people and get good traffic on your website, you can go for content marketing, social media marketing or hire influencers. With content marketing, you get organic traffic for the long run, but social media marketing and influencer marketing can do wonders for an eCommerce website. Social media marketing is cheaper but also the most powerful medium for advertising your website. You can promote your website through your official social media handles, like Facebook, Instagram and Pinterest, at a minimal cost, while hiring influencers to promote your business is also a great way to reach more and more people.

Launching an eCommerce website is the very beginning of your online business, and the most crucial part too. If the beginning is good, you will be able to focus on the other aspects of your business, and it will be your consistency, that will decide the future of your business.

The post Step-by-step Guide for Launching an eCommerce Website appeared first on Xornor Technologies.

WP is Cost Effective: The very first and important thing, being a free platform, WordPress development cost much cheaper than developing the same website on any other platform. And for an e-Commerce website, it can cost much higher, if we go for any other CMS or eCommerce platforms, but WordPress. Hence, developing an eCommerce website on WordPress is a budget-friendly decision.

Easy Interface: WordPress is ideal for any sort of web development, as it is easy to implement the platform. The platform has provided the user with an interface, that is less complex and easy to operate. The simple dashboard of WordPress display all the contents at one place that are the part of the whole website development process, that makes it an easy to access platform for even the new users.

Payment Gateway: A payment gateway is the most important part of an e-Commerce website, and all of the web development CMSs use the third party payment gateway, including PayPal. But, in the case of WordPress, it provides the seamless integration and operation of the payment gateway.

Secure & Trusted E-Commerce Platforms: WordPress has become popular for its vast plugin library, and especially for consisting of powerful e-Commerce plugins. WordPress offers a variety of e-Commerce plugins that can be integrated into it, to develop compelling e-Commerce websites. Some of the most used e-Commerce plugins are WooCommerce, Easy Digital Downloads, Dokan, that are helpful in creating single as well as the multi-vendor marketplace websites.

Full of Security Plugins: An e-Commerce website involves multiple commercial transactions, and for that, a secure platform is a must. WordPress’s huge plugin library also includes numerous security plugins to add a plus to the security of your e-Commerce website.

Easy Maintenance: Last but not the least, WordPress is a low maintenance platform and does not need the support of the expert every single time you use it. Once the website is complete, you can easily handle the website on your own. Also, if you get some trouble in getting through any of the operations, you can take the help of the vast community forum of WordPress.

Along with the above factors, availability of various paid and free templates and themes also makes WordPress the most loved CMS among the web developers. WordPress can prove to be the best choice if you are considering to create a simple and affordable, yet powerful eCommerce website, having all the functionalities.

So, feel free to contact our expert web development team for creating an inexpensive and efficient e-Commerce website in WordPress.

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