There is no denial in the fact that people are obsessed with their Smartphones and have become more dependent on them. From taking selfies to solving many business problems, Smartphones are capable of managing various tasks. Even according to a report from 2018, a common adult spends nearly 3 hours, 35 minutes per day on the Smartphone. Hence, this multi-tasking device has opened many doors for various businesses, that have seen a great boost in their revenues after these businesses launched their mobile applications.
Today, we have apps for healthcare, online shopping, restaurants, news, cab booking, as well as various payment-based apps that are not only fulfilling multiple tasks in a few clicks but are also luring the users with many effective deals and offers. Since mobile apps are super handy, these have led to more audience engagement and has helped many businesses with their growth.
Why Your Business Needs a Mobile Application?
1) Audience Building: The mobile apps are helpful in reaching to more people and building the client base. These are more focused on user engagement and eases in direct communication with them. The apps are capable of adapting to customer behaviour, based on the customer’s search history and preferences over the app. Also, mobile apps are faster than conventional websites, so users prefer using mobile apps over websites.
2) User Engagement: An app can approach millions of people not only in the surrounding but also at a global level. Such an app is capable of engaging more people with ahead of other digital efforts. An incredible looking app that functions well is what people require today, and the easy payment option over the apps has also encouraged people to use apps over websites. For some users tracking the activities of the concerned service provider has also become easier with the help of the Geo-location facility that app owner provides to them.
Also, these apps help businesses to communicate with the user directly, so they can directly market their products and services through the app. Using the app, they offer various discounts, cash-backs, and other deals, leading to more user engagement.
3) Ease of Access: Being a user-oriented platform, mobile apps offer maximum ease of use to its users. The mobile apps are better in the user interface and are specifically designed to remember the user preferences, and the users can also customize its features according to their choices. These apps are quick, convenient and are readily available to them.
4) Analytics & Feedbacks: Mobile apps are also helpful in tracking user engagement. The apps offer the analytics feature through which the owner of the app can track the number of users who are using the app, the elements on the app that attract more user engagement, and the services that are most in demand on the app. Also, as mobile apps look more reliable, people also spare their time to submit feedbacks related to the product, or the service they used through the app.
5) Brand Awareness: Since almost every type of businesses are having their own apps, it has become easier for businesses to build their own identity and market their business through their mobile apps. As an app is about a single business, it holds all the information about the brand, products as well as its services in an elaborated way. The apps have become an effective medium of communication that helps those businesses reach out to the app users directly with new offers and deals regularly.
6) Enhanced Security: The mobile apps are built to provide its users with better experience. But at the same time, people are more concerned about the security of their personal data too. The user data may include their personal information, payment details, and payment methods. The apps are designed to provide its users with maximum security such that they can securely store their data on them. At the same time, it is also convenient for the user too, as it is not required for them to enter their data, again and again, to shop on the app or use its services.
7) Notification: The mobile apps are also helping all types of business with advertising their offers and new products within the app, such that people get easily notified about those offers and services. The apps also use the push notifications which directly appear on the users’ smartphones, from where most of the users tend to follow the notification to the app, directly. According to the recent researches the marketing emails have 5% read rate while ‘Push’ notifications are read by a whopping 97% people.
Due to the sheer convenience these apps provide, the users are more interested in using the apps on their mobile phones.
So, having a mobile app is a plus for the growth of every business. Xornor Technologies is a team of skilled mobile app developers, providing services in Android, iPhone and Hybrid app development. Contact Xornor Technologies to know more on mobile app development.