Zoom is one of the best platforms for online education and training purposes especially when one can integrate it with other software. There are several platforms that are integrating Zoom for the purpose of online classes, training sessions, and live student-teacher interaction.

What is Zoom?

Zoom is a video conferencing software that doesn’t occupy too much space in your devices (phones, laptops, etc.). It can be used for both video and audio conferencing, live chat, sharing screen, collaboration work, conducting webinars, etc. Though the application was initially launched in 2011, it became famous across the world in 2020 during the onset of the COVID-19 pandemic. Currently, it is one of the most widely used video conferencing apps across the world and for several purposes.

Zoom offers both free and paid versions of the software and thus there are a few limitations in the free version. Many educational institutes or training schools and organizations are using Zoom class integration with their platform such that from a single application all the features of Zoom can be accessed. So, let’s have a look at how organizations are integrating Zoom with their platform.

Zoom Integration

Zoom has offered certain options such that the application can be integrated with other software for ease of use. Many institutes use Zoom for teaching their students, be it a pre-recorded class or a live interaction. So, if Zoom is integrated with the website or application of that institute, one doesn’t need to separately install Zoom. Zoom Integration is also beneficial for online classes because it offers better management options for both the students and the teachers.

It becomes easier to manage the number of users in a class with Zoom Integration. For example, an educational organization has an online presence (website and a mobile application), and there it has an option to integrate with Zoom. So, after Zoom integration is completed, it means one has established a direct connection between the organization’s website and Zoom. So, next time you want to create a class and add users to it, the work becomes a lot easier. Zoom integration allows users the benefit of many features of the application because in most cases they are paid. The paid version of Zoom is also much safer thus appropriate for students and teachers.

Meetings and Webinars

Zoom Integration with educational platforms gives one access to host webinars, manage online classes and live sessions, handle security settings, etc all from the organization’s platform itself.

Zoom Meetings

Zoom meetings are one-on-one interactions of a group of students interacting with the teacher. This feature is very useful for online classes because it has more impact on students than pre-recorded sessions. In a live session, all the users have access to both video and audio mode along with live chat. There are many features in Zoom meetings that make both communication easier and the quality of the education or training better. In Zoom meetings, one can add a topic and description for the meeting and it helps to reduce confusion. Other features are fixing the date and time for the meeting, adding a duration for the total meeting, option for recording the live session, registration/no registration, waiting room, etc. Meetings can also be deleted after the purpose is over so that they won’t show up in the dashboard anymore.

Webinars

The difference between a meeting and a webinar is that in a webinar there is very little or no interaction between the speakers and the listeners. For example, there is a college event that is conducted through Zoom and the chief guest is going to offer a speech. So, it is different from a class or a live session and hence different features are available for it. Some important features that Zoom offers are Q/As (for minimum audio chat), raising hands, giving the host the liberty to mute and unmute a student or a participant, promoting someone to co-panelist, etc. In a Zoom webinar, one can also change the quality of the video streamed.

Conclusion

There are several features in Zoom that are advantageous for carrying out online education in the 21st century. But these features are exclusively not for online classes and can be extended to professional people as well. Many companies use Zoom as their primary platform of communication in remote working environments. And using Zoom is a safe choice because the paid version of the application has advanced security features and end-to-end encryption.

To know more about Zoom class integration or have the Zoom API into your website or app, feel free to contact the qualified team of developers at Xornor Technologies, having years of experience in software and website development as well as API integration.

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Zoom API has been there for a while now and is used as a shortcut for the Zoom meeting. But, last year, in March, Zoom introduced a new SDK (software development kit) for developers such that they could now integrate Zoom into their software and websites. The SDK was developed in a way that developers can now develop their version of video-based applications and websites, incorporating the Zoom features. This way, without downloading Zoom separately, companies can run those Zoom meetings or have customer engagement through the integrated video conferencing option on their software/website.

So if you just want to access the Zoom service, you will go for the Zoom API, but if you are looking forward to having a personalized video conferencing interface on your software, you will go for the Zoom SDK.

Why it is a Good Idea to Have Zoom API/SDK integrated

Integrating the Zoom API or the SDK completely depends on your needs. If you are a frequent user of Zoom and conduct multiple important meetings or have frequent important chats, you must go for the integration either way. Or, if meetings or client interaction through video conferencing is not your daily task, you can skip it. It all is based on your priorities. Now, if the former is the case for you, you can get the API or the SDK for the following reasons:

1. Security: Since the SDK and the API makes the communication between two parties, rather than including a third one, there is more secure conversations and document sharing.
2. Better Management: The integration of the SDK to a particular app or website makes it easy to manage the team within the said platforms, resulting in better team and user management.
3. Independent of a Third Party: There is no need to ask for codes and permissions from a third-party vendor, and hence the communication is more independent and faster.

How does it Work?

We have already discussed that the Zoom API and Zoom SDK are two ways to integrate Zoom into one’s platform, with the difference that SDK is a more advanced version of the integration, whereas the API can be considered as a shortcut for skipping logging into Zoom app separately.

Now, we will see how we can get done with the integration both ways.

Zoom API: Integrating API into your app means you are integrating the Zoom features to the latter. There is a list of apps that allow Zoom integration. This list is available on the Zoom marketplace under the Develop>Build App option.

There are two authentication methods that help you integrate Zoom features into your app using the API:

1. Auth 2.0: Requests for specific data (scope) of the Zoom users.
2. JSON Web Tokens (JWT): Requests server-to-server authentication with Zoom.

Other than these two, you will find the Chatbot, SDK, and Webhook options there. Now you will choose one of the OAuth and JWT options for integrating the API based on the requirements. The choosing of one of the two will lead you two a few next pages that would ask you about the credentials, like the client ID, client secret, redirect URL, Whitelist URL, Basic Information related to the app, Developer’s information like the name and the email address, etc. The next step is to add scopes, i.e., the information you want to request from Zoom. The next step is testing the app, and you are good to go for the activation. You can definitely check the Zoom API page for detailed information.

Zoom SDK: Zoom SDK is a full-fledged development kit that allows the integration of Zoom video-conferencing features into one’s app or the website. The company has introduced the SDK for different platforms, i.e., Zoom Android SDK, Zoom iOS SDK, Zoom Windows SDK, Zoom Mac SDK, Zoom Web SDK, Zoom Electron SDK, Zoom Ionic SDK.

There is a simple procedure to integrate the SDK into your app that follows as:

1. First, you need to create an SDK by clicking on the SDK option on the Zoom App Marketplace page under the Build App option.
2. Moving on to the next step, you need to fill up the credentials for the SDK as you did for the OAuth. Add the app name and click on create.
3. After that, you will be redirected to the page, where you have to choose the App Type. Here the options include Legacy SDK app USer-managed OAuth app. The other option to select is the Select an OAuth flow with options Server-to server and PKCE (Proof Key for Code Exchange).
4. Next, you will see a radio button asking, ‘Would you like to publish this app on Zoom App Marketplace’ that you need to opt for. Now click on Enable.
5. This last step will lead you to the forms that would require you to fill in the App information, Developer’s contact information, Links, etc., and then, you need to click on Continue to move forward.
6. The next step is to download the SDKs for the OSes. Now SDK credentials will be generated for you to access the Zoom SDK and OAuth, that you will use during the development (development credentials) and production (production credentials).
7. The last step is to select the scopes and test the app. As soon you insert the test URL, you can activate the app. You also get the Deactivate and Reactivate option for the app, which would only require the SDK Key and SDK Secret.

Now, like the API, you need to work on the app, and you are good to go.
This was a brief but step-by-step procedure to integrate the API or the SDK into your platform. To know more about Zoom API integration or have the Zoom API or the SDK integrated into your website or app, feel free to contact the qualified team of developers at Xornor Technologies, having years of experience in software and website development as well as API integration.

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1. Artificial Intelligence: Artificial intelligence and machine learning is the most innovative and loved 2021 trend. Talking about AI in web development, it has put a similar impact on web development too and is in much demand. Chatbots and personalization through machine learning is the most commonly used feature of artificial intelligence. Websites use AI-powered chatbots to improve their customer service as machine learning help mimic human conversation to engage the end-user and find solutions for their queries. On the other hand, machine learning analyzes the end-user behavior based on the incoming data and following the patterns. Thus offer them relevant content to enhance their experience on the website.

2. Data and Cyber Security: Data is the most valuable asset today, and being on the internet, it is always vulnerable to different kinds of threats. By 2021, web developers have become more concerned about data security and safety from any cyber-attack. AI is the latest and the most reliable technology today, web development now combines AI in different forms to make the user data safer on the websites. Developers make use of AI-powered detectors to find out the threats and solutions to deal with them. Web development also includes some web frameworks like Django and Ruby on Rails that help deal with many data and cyber security threats.

3. Voice Search: Voice search is a decade-old technology that has gained popularity in late 2020 and early 2021, as platforms like Google has offered voice search optimization for the websites. This way people do not have to write long keywords to search on Google, rather they can just speak and search whatever they want to on Google and see the relevant results. For this, the web developers need to optimize the websites according to voice search. The new trend of voice search optimization makes local SEO optimization even more effective and easier for the end-users as well.

4. Server-less Architecture: Cloud computing is already a hot trend in the IT industry. But it has become even more popular in the field of web development as the cloud has helped developers replace the huge servers with the cloud in the form of serverless architecture. Serverless computing has dismissed the need for server software and hardware handling for businesses. It helps in safeguarding the data, development, and deployment of the website and software at the cost of lesser human as well as machine resources consumption.

5. Single Page Application (SPA): The popularity of the JavaScript framework has also given a boost in the demand for SPA (Single Page Application). It reduces the load time for the websites when clicked on a particular link or button. It makes the websites behave exactly like an app, such that with better UX and better performance, the websites keep the users engaged. The SPAs also offer better SEO optimization and are less complex.

6. Multi-Experience: With the rise of smartphones, the responsive website design had become really popular, as the users were able to run the websites seamlessly on desktop, laptop, smartphone, and on the tabs. But with 2021, the same trend has gone even better. In 2021, we have seen people moving on to devices like smartwatches, AR/VR devices, voice assistants, and IoT devices, resulting in the popularity of multi-experience. Thus it becomes essential for web developers to build websites that run on all those devices helping businesses to easily communicate with their customers without depending on the devices.

7. Mobile-first Development: Smartphones have changed how people carry out things in their daily lives. The increase in the number of websites and apps is one of the impacts of the rise in the usage of smartphones. Almost every business is developing its websites and apps to connect with its customers. Since most of the work is done through the smartphone, designing websites basically according to a smartphone screen has become a trend. The programming is done in a mobile-first manner, such that websites and apps be ready to use on the desktop as well as a smartphone as soon the code is written.

8. API-first Development: API first development is basically used to enhance the user experience. In this approach, the focus is on developing reusable APIs to fulfill a certain task. This way the applications are built on micro-services and the developers can work parallelly on different APIs without bothering one another. This approach reduces the cost of development and is faster than the regular development process. The resultant apps are operational on every device and on every screen size.

Apart from these hot trends, push notifications, Web Assembly, Blockchain, Automation Testing on the cloud, etc. are some of the technologies that are also picking up the pace as the latest trends.
To know more about the discussed technologies and upcoming technology trends in web development, feel free to contact the team Xornor. Xornor Technologies is an India-based Top e-Learning web Development Company with years of experience in web and application development using the latest technologies.

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This means that data analytics plays a very important role in upscaling your business as it helps you to understand both the strong and weak points in your branding and helps you overcome them. Many businesses have made significant increases in their net revenue by harnessing the power of data analytics and channeling it into marketing and creating brand awareness.

What is Data Analytics?

In simple words, Data Analytics is defined as the study of the raw customer and industry data to comprehend the performance of a company. Data Science is a huge area of research and every company in the 21st century hires a data scientist whose job is to analyze the data using various statistical models. By doing so, you can understand the behavior of your customers, predict the target audience, and create insights to establish a better marketing plan.

There are various ways of digital marketing which consist of many factors like SEO, SEM, and content marketing. But, in order to understand how a company should be branding, data analytics is the most important stage. So, let’s have a look at what ways it can influence branding and marketing.

Importance of Data in Marketing and Branding

Have a look at how business or data analytics has a strong influence on your marketing strategy and why you should consider it very important.

• Creating Customer Segments: Understanding who your real customers are and how to reach them in a better way is very important for the marketing sector of your business. If a data analyst studies the data received from social media engagement and people who are regularly visiting your website or reading your blogs, then he or she can create a customer persona.
  
  By understanding the data, you can comprehend the type of customers you are dealing with and once you figure that out, you can create better content for them. Understanding who your customers are and who can be your potential audience will help you design and create products and content in a way that would captivate them. You can use Google Analytics to create a client persona as it has in-built tools for that.

• Content is the King: It is obvious that your company will have a social media presence and publish content for the users to interact with. Your company can maintain a blog and also publish it on various social media platforms. Here, an analyst has to use content analytics to understand what type of content most of the users are reading, the keywords they are searching that are related to your company’s product, and the links they are clicking from your content. You will get a good idea of what kind of content to produce so that your readers not only get attracted to your content but also take some action.
  
  There is attraction content that attracts a huge audience base who visits your website or social media pages to read your blogs and articles. Then there is action content that convinces your readers to take positive action like subscribing to the daily emails or making a purchase for getting access to your content. Content marketing is a very powerful tool and it requires a data analyst to understand the content readers are more engaging with.

• Proper Marketing Investment and Attribution: In the marketing department of a company or even if you hire an external marketing agency, the total marketing budget is distributed for various subcategories. So, with the help of data analytics, one can understand which marketing strategy has a better potential of attracting more customers and thus rethink their budget structure. Investing in the right campaign turns out to be very fruitful which will also increase the confidence within your company.
  
  Advanced data analytics is used for marketing attribution to understand the impact on advertising ROI. If a company can understand the right place to invest in branding and marketing, this increases the chance of bringing many new customers and thus expanding the business.

• Proper Resource Management: There are in-built tools in software like Google Analytics that will help you track your resources. Using your company’s data, one can have a detailed picture of every penny and where it was invested. You can also see the lead generation from various marketing strategies and with the money invested in each campaign, it will help you understand if you need to stop any particular approach or improve operations to get better results.

• Personalized customer experience: Data of each and every customer will help you approach them in a unique way that will make them feel important and valued. You can study a customer’s profile and create a personalized package for them that they cannot turn down. Personalized experiences are always valued by your customers who in turn will spread the word about your company’s services and products.

• Better decision making: Every company has billions or trillions of data. But, once the data is converted into meaningful information with the help of statistical analysis, it makes your decision-making easier. When you can see a trend or observe the change in your customer’s behavior for a specific change in your terms and conditions or an offer for a limited time, you can make better conclusions in a short period of time.

I hope you have cleared the concept of why it is important for every brand to emphasize data analytics. There is no better in this digital era than studying data and drawing conclusions to expand and grow your business. You can also contact Xornor Technologies as they can help you tap the opportunities for growth and innovation with the help of the latest technologies and their team of experts.

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A common question of how these live online meeting platforms are working so smoothly may arise in our minds. And, even if you want to make an online meeting application there are certain things one should know. So, let’s have a look at how these live online meeting applications are developed and what are the most important features in platforms like these. Once you know the requirements for building a platform like Zoom, you will be able to build mobile apps, desktop apps, anything you like.

Introduction to Online Meeting Platforms

Online meeting platforms are applications that are developed to connect with anyone globally through both audio and video mode. A live online interactive platform like Zoom enables everyone to video chat, connect with audio, and also send text messages and share files in the meetings. If you are giving a presentation or teaching a class, you also have the option to share a screen and record the meeting so that those who were unavailable can watch it later. There’s an option to create a meeting and then you can send the link to whoever you want to be present in the meeting. There are several features that a video conferencing platform like Zoom has but let’s look at what are the basic and mandatory features to create such a platform.

Features for your Video Conferencing App

The following features are mandatory if you are to build a live online interactive video conferencing platform.

• Creating a New Meeting: Your users should have the option to create a new meeting instantly and share the link with other fellow participants.
• Schedule a Meeting: Your users should be given the liberty to set a meeting any time they want. This way they can create a meeting beforehand and save the dates for later.
• Joining a Meeting: When a link or invite code is shared for a meeting, the participants should get the option to join the meeting on their screen.
• Meeting List: This is a very important and convenient feature for the users especially those who conduct or participate in regular office meetings. They can see the list of upcoming meetings on a dashboard which helps them during remote working.
• Contact List: This feature helps you to add, edit, and manage contact lists. So, whenever you create a new meeting and send invites you can also send the other participants a reminder.
• Invite Participants: If you have created a meeting, you have to invite other participants to join. So, a user should be able to do that through the mail, giving a web link, meeting code, or meeting ID.
• Screen Sharing: It is an essential feature for online meetings. For example, a user is giving a business presentation so he or she should be able to present her screen to the audience to show the presentation or plan. When a teacher is teaching in the class, he or she might have to show any diagrams or mathematical problems and explain them to the class. So, the option of screen sharing is vital.
• Recording: An user should be able to record the entire meeting and store it elsewhere for future purposes.
• Stop Video: Since the platform has an option for both audio and video chat, the users should have the liberty to turn the video on and off accordingly.
• Mute/Unmute: There is an option for mute/unmute in every online video conferencing app. The user can mute themselves when they aren’t speaking which prevents background noise.

What does it take to create a Video Conferencing App?

The features are something that will make your platform workable and it is for the users to enjoy. But, what about all the work backstage? Here are some important points about building the app which you shouldn’t miss.

• Back-end Development: One of the most important stages of building the video conferencing app is the back-end development where one has to take care of the server portion and the proper functioning of the platform. Many apps these days use ready-made BaaS solutions, but for a video conferencing platform it is suggested to build everything from scratch. You cannot compromise with the quality of the app as privacy and data breach are two big factors.
• UI/UX Design: The UI should be very simple for the users to understand the first time. Don’t make it too complex because the users will get distracted and they might not feel comfortable using the platform. So, you have to place every feature in such a manner that the users have every option in front of their eyes but it is not complex at the same time.
• iOS/Android App: For developing the app, you have to use third-party software in the case of both iOS and Android. So, you have to do a bit of research given using which software will be easier and better to develop the app. Xornor Technologies offers one of the best services for developing an interactive live online meeting platform. So, you can check out their website and take a step forward towards building your app.

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If every company is using content marketing as a powerful tool to increase their reach and sales then there is tough competition in the market. In this situation, your company needs to go for content optimization so that it gets more traffic and successfully reaches the target audience more easily. Before we learn how to do content optimization for your website, first we will know what is content optimization and why is it important.

What is Content Optimization?

Content Optimization is a process of curating the materials for your website in such a way that they would be easily visible to your target customers and potential audience. When they search for a specific topic or keyword in Google, your content should be able to stay at the top of search engine result pages (SERPs). Some of the most avid rules that are included in content optimization are most importantly using proper keywords, meta tags, headings, subheadings, internal links, visual content, etc. Always remember, content optimization is a way of enhancing your existing content so that more traffic is generated on your website and new potential customers get to know about your product.

For example, nowadays content optimization is mostly reflected in blog posts as every company follows its own blog as a technique of content marketing. In this case, your SEO expert is aware of what are the keywords that are currently trending related to your product and is also aware of the content produced by your competitors, so the content for your articles and blogs are written accordingly. Your article no matter how beautifully composed should be relevant to your service. If you are providing travel service, your website is expected to have blogs about traveling, budget trips, domestic and international flights, solo tripping, etc, and not about a different domain altogether.

Need and Importance of Optimizing the Content

The prime goal of content optimization is to let your target audience discover your website easily. You may write good content for your website but unless and until it is planned strategically especially what topics are you focusing on, what will be the keywords and phrases, and who you are writing for, your blogs are incomplete. This is where an SEO expert steps in and optimizes your content.

After you create and optimize your content half of the work is still incomplete. There is no use in publishing quality content if you cannot track the audience visiting your page or if it is reaching new target customers as you expected. For this regular site, checkups are very important to see if there are any roadblocks in your website or the loading speed is slow for the landing pages and many more. If there are any existing problems, the SEO expert should find a way to resolve them and it is all part of the content marketing strategy.

When optimizing content for your website, relevance is the most important factor because you want your content to reach your target audience. The SEO expert should look both at the content relevance for potential customers as well as optimize accordingly to the ranking algorithm so that the content is both visible and relevant.

Frequency is also a very important factor when it comes down to content optimization. For example, you are publishing content once every three or four months, chances are the audience will not be back since the time span is too long. At the same time, if you are wishing to publish blogs every day, your articles should not fall down in the quality factor. So, you have to pick up a frequency rate that is best suited for your audience so that they will stay tuned and visit your page regularly for reading new blog posts.

Content Optimization Tips and Strategies

If you are new to the field of content marketing or SEO, here are a few golden rules or tips that you must always remember for optimizing content.

1. Write quality content: The first and most important step is writing very high-quality content for your website. Your article should be fully authentic or else you will be charged with plagiarism.
2. Use headings and subheadings: While writing an article doesn’t just write a single long paragraph. Make subheadings that should be bold and font size a little bigger to catch the attention of the audience.
3. Optimizing the content: There are few key elements like title tags, meta description, meta keywords, and URLs that need to be added as the search engine always looks for these factors.
4. Avoid big paragraphs: When you are writing big paragraphs, the readers get distracted or lost due to the monotony of the writing. So, make small paragraphs and try to make the article look like more of a conversation so that your audience gets a personal touch and can emotionally connect to your content.
5. Insert images: Visual arts are very impactful. So, instead of writing everything down add images in between with proper image tags. This will also bring your article in search if they are searching for images with specific tags.
6. Don’t make it too technical: In order to optimize your content, don’t write too many technical terms related to your product so that your audience doesn’t understand half of it. Overuse of keywords will have a negative impact on your articles and you will lose the audience.

These are some of the mandatory strategies that one should keep in mind while optimizing content for a website. Share it with your friends so that they don’t struggle with SEO strategies anymore. Also, if you want to optimize your website you can contact the expert team of Xornor Technologies.

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Social Media is Key.

Since everyone is now sitting at home, social media usage has visibly increased. This is an excellent time for some social media campaigns so that you reach these people effectively. Hence, social media marketing has to be a vital part of your online marketing strategy during this lockdown. Publish engaging content through your social media handles to ensure you stay relevant in the minds of your customers.

Do Good as a Part of Your Marketing.

These are challenging times for everyone, and hence, try to help out as much as possible. Not only will this do them some good, but it will also bring you good PR. Take advantage of all opportunities that enable you to help people who are struggling. Creating goodwill is the best form of marketing available, and this is an excellent opportunity to give back to your community. Several small manufacturing industries have expanded to making sanitizers and other products to help out, gaining them a lot of goodwill and credibility.

Grow Your Online Presence.

Almost everyone is online now, and hence that is where businesses need to be if they want to gain more exposure. Work on your SEO, publish informative blogs, and grow your online presence through strategic ads during this lockdown. Use the budget you have set aside for attending trade shows or organizing events to invest more heavily in online marketing methods.

Improve Your Website.

Use some resources from your marketing budget to upgrade your website and give it a more polished look. Try to incorporate changes that reflect the current demand and atmosphere. For instance, in case you are an online grocery delivery business, stock more varieties of sanitizers and masks. Ensure that you have enough inventory of home essentials, rather than buying luxury goods. Make sure you put out informational blogs that highlight government sanctions and keep the customers updated regarding your changes. Better your digital presence by working on your SEO to gain more followers. Learn more about digital marketing methods and Google algorithms so that you can rank higher on search engine results. In case your website has slow page loading speeds, work on such factors and also make sure you make the website mobile-friendly.

Leverage PPC Advertising.

The lockdown is a great time to utilize pay-per-click advertising. Since more people than ever before are online, such advertisements could fetch you great results. You will also be able to reach out to more people using such online marketing methods. All of this can gift your business a tremendous competitive advantage. Make sure that the niche your business falls in is a utility during the times before you advertise. For instance, if you deal with international shipping, it would make less sense for you to spend money on advertising now due to stringent government sanctions.

Don’t Panic or Freak Out.

While your business might be a bit tight, make sure you don’t jump head-on into bad marketing decisions out of desperation. Rest assured that things will get better, as the worst is behind us. Commerce is picking up all over the world, and most nations have now lifted lockdowns. Do not make decisions as a knee-jerk reaction, and throw your online marketing strategy off on a tangent. Also, don’t pull out of the business fearing failure, but ensure that you keep minimal digital marketing going so that you maintain your online presence. 

Adjust to Meet Customer Needs.

Keep your online marketing strategy flexible and try to adapt to changing customer preferences. For instance, due to a dip in demand for cars, Ford is putting its 3D printers to better use by helping Healthcare companies create medical equipment. Similarly, smaller businesses will have to pivot their structure to suit customer needs. For instance, you will have to add a home delivery tab to the website, start a community kitchen, or take part in community activities.

Analyse Marketing Metrics.

This is a great time to analyze your metrics and gain insights into your online marketing efforts. Keep track of all your media campaigns and social channels. Understand what works best and re-invest in it, while shutting down methods that seem to be falling on deaf ears. Also, use this time to plan future campaigns, create content, and curate a detailed social media strategy. 

While the world is facing a serious threat, it doesn’t have to be the end of your business. Make use of the above pointers and re-invest your effort into online marketing. With everything and every one going online, the COVID-19 has made the importance of digital marketing clear. Utilize this time to work on a great online marketing plan, and keep pushing online traffic to boost sales. Outrank your competitors using good SEO practices, to improve your digital presence and step into the future of online marketing!

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Chat Bots

Artificial intelligence gives machines the ability to think and learn from their mistakes. As a result, this allows machines and devices to hold conversations and make meaningful small-talk. AI, coupled with Machine Learning and ANN, gives machines the ability to perform several functions such as learning, data collection, analysis and solving problems. Hence, most web developers now see the need to make use of technologies like AI-enabled communication to address the queries and issues of their users.

Virtual assistants, like Alexa, Siri and Cortana, have taken the world by storm. As more and more people get used to conversing with bots, websites will also have to rely on such technologies to stay relevant. These chatbots improve customer engagement, enhance interaction with clients and add more value to the customer experience. 

Motion UI

Never before has there been a push for more interactive web designs. As a result, the usage of Motion UI has grown exponentially in the past year or so. Motion UI allows for the use of dynamic graphics, vivid imagery and fabulous animation that all help aid to the visual aesthetics of the website. Due to the effect it has on usability, Motion UI technology has become a favourite with web developers, as it allows them to tell visual stories and communicate effectively with the user. This highly sustainable library allows web developers to seamlessly transition visual effects onto the user interface, and animate content with ease.

Blockchain Technology

Thanks to the legendary Satoshi Nakamoto and the explosion of the Bitcoin, everyone now knows about Blockchain. The technology has come a long way since powering the Bitcoin and is now considered a viable security protocol with far-reaching utility. This ope distributed ledger network allows for decentralised consensus and has a very secure design framework. Not only does it help lower the overall business cost, but it also improves cash flow and reduces the need for transaction settlement.

Progressive Web Apps

PWAs were one of 2019’s hottest web development trends due to their high functionality. While they resemble regular websites in many ways, they load instantly and come with progressive enhancement. Their power to load at optimum speeds irrespective of the state of the network and browser make them very useful to web developers. They also ensure that users do not face any hassles with cache, and enjoy a reliable experience. Furthermore, usage of PWAs is highly safe as it averts snooping and prevents data tampering using the HTTP protocol. If all of that wasn’t enough, they are incredibly user-friendly and enhances existing web technologies, helping make the environment a lot more conducive to users.

Mobile-Friendly Websites

A large portion of the world’s internet users now access the web through their mobile devices. Hence, web developers have no choice but to ensure their sites are mobile-friendly. Unless your website works well on smartphones, you will not be able to attract large amounts of traffic. As a result, most web developers now try to build sites that respond to touch controls, enable quick navigation and fit well on small screens. Furthermore, such websites also have to load fast, restrict excessive data entry and maintain user privacy.

Single Page Application

SPAs work on JavaScript and serve as a great way to minimise interruptions, boost performance and reduce overall development time. They remove delays associated with page reloading and react to navigation actions without having to fetch new server-side HTML via requests. As a result, they help developers build responsive websites, that provide mobile support and work on both React and Angular frameworks.

JavaScript

JavaScript has retained its position as the world’s most popular computing language for years now, and it continues to evolve and adapt to modern times. Over the years, the frameworks, libraries and designs associated with the language have significantly evolved. As a result, it offers web developers a lot of flexibility and power while designing websites. It will be interesting to see what new direction the language takes and how it enables even more agile web development.

As you can see, when it comes to web development, everything is just a trend away from changing for the better. The digital revolution continues to innovate and empower the web to improve user experience and provide users with more comprehensive data. Web designers and developers, therefore, have to make sure they stay updated regarding these trends to prevent being left behind. As the digital landscape changes and evolves, user satisfaction will rise tremendously, ensuring all these changes are for the better!

Also Read: What Does a Top WordPress Development Company do?
Also Read: Latest Trends and Challenges of SEO in 2020

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Latest SEO Trends of 2020

Voice search:

In 2017, studies show that over 33 million voice searches were made by users all around the world, and statistics from 2019 show that more than 20% of queries done on mobile devices were voice searches. Hence, it is easy to say that voice searching will be one of the key aspects of 2020 as it becomes more and more popular, by the day. Another advantage of voice search is that most of such queries tend to be long-tail ones, which show that the user is in his or her consideration stage. Such users tend to convert faster and easier than other users in their awareness stage, which is characterized by short-tail queries.

Featured snippets:

Featured snippet act as a sort of summary to an answer to queries raised on search platforms and engines such as Google puts it above their organic ads on the SERP result. They have created many changes in result algorithms for search engines throughout the years, and studies have shown that such snippets get more traction than the first result itself! Almost half the questions asked on Google get their answers from the SERP itself, leading to no extra tab opening. Therefore, having specific, question-based answers will lead to higher rankings and traffic.

SEO Influencers:

Studies show that over 17% of businesses spend heavily on influencers. This shows just how integral influencer marketing campaigns are for businesses, specifically so for companies working within the fashion, e-commerce, and lifestyle industry. Since most users are now bombarded with ads, they prefer getting suggestions from people they trust and look up to. Hence, such influencers can go a long way in helping your brand build a reliable and viable brand image. Therefore, influencers help websites improve their traction, traffic, reliability, visibility, and reach.

Bi-directional Encoder Representation Transformers:

BERT helps people train their own query answering and settling system, and came to be in 2014 after Google took up the RankBrain algorithm. This system affects one out every ten searches and companies which utilize this model to improve their rankings significantly. Also, studies show that questions containing words such as ‘to’, ‘from’ and ‘on’ are most impacted by BERT.

Video content:

Google has made it clear that videos are an integral part of their ranking algorithm and hence, companies need to make sure they include this form of content in their digital marketing strategy. As per research by Forrester, video content will show up on SERP 50 times higher than plain text. Furthermore, 62% of Google searches contain some form of video content. Businesses can leverage this by embedding videos on their website to improve traffic and engagement rates.

Content length:

Different websites have different types of content, of varying length and form. The one thing that articles have in common on pages with high traffic is that they are all of high-quality. However, studies show that the top 10 search results contain a minimum or average of 2000 words. Websites with high-quality, long-form type of content seem to enjoy higher visibility and reach. But, in order for this to be true, the content on your page must specifically answer frequently asked questions comprehensively.

Better Digital Experience:

In 2020, page loading speed will become an even more important factor than before, and over 44% of companies say that they have adopted a digital-first approach to better their customer experience. With decreasing attention spans, people are less likely to wait for a page to load, in order to see what is on the page. Hence, companies need to prioritize their requirements and needs, because to build long-lasting client relationships, companies need to invest in building great customer experience.

As you can see, SEO is a complex phenomenon that depends heavily on several factors. Therefore, in order for a company to maintain a good website they need to be aware of the factors involved and follow the right trends. Since this is a very important part of any company’s growth, it is best if companies allow professionals to handle such matters. At Xornor Technologies, we have decades’ worth of experience in the field of SEO optimization and can, therefore, help you build the website of your dreams. So, let us help you grow both your website and your business.

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WhatsApp is a platform everyone is familiar with. That’s why the entire business world went crazy when it was announced that WhatsApp would be releasing a business version that allows companies to input data such as website address, address and other information.

Such a profile, when made on a messaging platform as prolific as WhatsApp helps in engaging customers in a better way than ever before. Are you still unsure about whether to make use of a WhatsApp API? Well, here are a few reasons why you need to start integrating WhatsApp Business API in order to communicate effectively with your customers.

Why WhatsApp?

WhatsApp is the world’s most popular and widely used messaging, with its server successfully delivering over 60 billion texts and messages every single day! Hence, you can see beyond a reasonable doubt that the volume of texts and communication that occurs over WhatsApp is huge! The other apps that come close to WhatsApp with regards to popularity and usage are Facebook Messenger and WeChat, which is immensely popular in China.

Therefore, it is highly likely that most of your customers use WhatsApp for some form of communication. This is why engaging with customers over WhatsApp can be so fruitful, because it makes you seem more natural, relatable, and less formal.

Hence, communication over WhatsApp does wonders for your conversion rates, engagement rates, and also for customer support. Instead of making your customers wait for several minutes to connect to your customer service providers over call, answer their queries over WhatsApp to form a seamless feedback loop.

Benefits of WhatsApp Business

1. Studies show that as high as thirty in every fifty groups of customers are unhappy with the channels of communication used by their brand. Therefore, it is clear that companies are finding it difficult to strike a chord with their users when it comes to engaging and communicating. The best way to bridge this gap is to reach out to them through a reliable, trusted and flexible platform that they are comfortable with. Enter WhatsApp Business!
2. It gives you a safer, more secure and friendly platform to engage with your clients and potential customers.
3. Strict rules from the side of WhatsApp makes it impossible to spam such conversations, as advertisements and promotional messages are banned.
4. The opt-in policy is mandatory making sure your message reaches only interested people.
5. Easy way to get notifications, verifications, and support across to customers.
6. Build long-lasting and stable relationships with your clients
7. Improve your brand loyalty by providing assistance to customers in need of it.
8. Much more convenient and friendly alternative when compared to emails.
9. Great way to improve staff communication.
10. End-to-end encryption offers great security and protection.

How to Engage with Your Audience

• Send timely notifications regarding account activity, helping customers stay updated and informed regarding the status of their accounts.
• Automate your company’s commercial communication with ease, which in turn, results in great customer-service reports
• Give users timely order/ transaction/ withdrawal status reports to help them keep track of their orders and services
• Provide ETAs with respect to deliverables so that there are in place to collect it
• Send users real-time travel information such as ETAs of incoming trains and planes, and also travel guides as and when required
• Companies can make use of WhatsApp’s verification to identity customers, and customers can do the same to authenticate genuine businesses
• Verification codes can be sent via WhatsApp as it has end-to-end encryption
• Answer questions, queries, and complaints real-time leading to happier customers
• Since global businesses have to deal with customers from all corners of the world, it isn’t easy to have people answering queries as business hours are different for different areas. But with WhatsApp you no longer need to worry about that, as you have the option of automating responses, making your support available 24/7 to your clients
• Since you no longer have to restrict yourself to short messages, as is the case with texts, you have the power to express yourself properly and engage in proper conversations with your clients. This means you no longer have to use Shortcodes, or plain, boring texts as you have the option to add formatting and even emojis.
• Since you need a verified business account to be on WhatsApp Business, customers will no longer have to make do with a string of digits as is visible during texts and phone marketing. This greatly improves the way they perceive your brand, helping you gain brand loyalty.

Now that you know how important WhatsApp Business API is and how it helps you communicate effectively with your customers, let us help you set this up. We, at Xornor Technologies, are pioneers in the field of digital marketing and provide a plethora of services to help companies stay unique and different from their competitors.

With years’ worth of experience in the field of digital marketing and web development, we should be your number one choice when it comes to WhatsApp integration. Let us work together to build a brand image that resonates with the public, helping your company attain unprecedented success.

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