This means that data analytics plays a very important role in upscaling your business as it helps you to understand both the strong and weak points in your branding and helps you overcome them. Many businesses have made significant increases in their net revenue by harnessing the power of data analytics and channeling it into marketing and creating brand awareness.

What is Data Analytics?

In simple words, Data Analytics is defined as the study of the raw customer and industry data to comprehend the performance of a company. Data Science is a huge area of research and every company in the 21st century hires a data scientist whose job is to analyze the data using various statistical models. By doing so, you can understand the behavior of your customers, predict the target audience, and create insights to establish a better marketing plan.

There are various ways of digital marketing which consist of many factors like SEO, SEM, and content marketing. But, in order to understand how a company should be branding, data analytics is the most important stage. So, let’s have a look at what ways it can influence branding and marketing.

Importance of Data in Marketing and Branding

Have a look at how business or data analytics has a strong influence on your marketing strategy and why you should consider it very important.

• Creating Customer Segments: Understanding who your real customers are and how to reach them in a better way is very important for the marketing sector of your business. If a data analyst studies the data received from social media engagement and people who are regularly visiting your website or reading your blogs, then he or she can create a customer persona.
  
  By understanding the data, you can comprehend the type of customers you are dealing with and once you figure that out, you can create better content for them. Understanding who your customers are and who can be your potential audience will help you design and create products and content in a way that would captivate them. You can use Google Analytics to create a client persona as it has in-built tools for that.

• Content is the King: It is obvious that your company will have a social media presence and publish content for the users to interact with. Your company can maintain a blog and also publish it on various social media platforms. Here, an analyst has to use content analytics to understand what type of content most of the users are reading, the keywords they are searching that are related to your company’s product, and the links they are clicking from your content. You will get a good idea of what kind of content to produce so that your readers not only get attracted to your content but also take some action.
  
  There is attraction content that attracts a huge audience base who visits your website or social media pages to read your blogs and articles. Then there is action content that convinces your readers to take positive action like subscribing to the daily emails or making a purchase for getting access to your content. Content marketing is a very powerful tool and it requires a data analyst to understand the content readers are more engaging with.

• Proper Marketing Investment and Attribution: In the marketing department of a company or even if you hire an external marketing agency, the total marketing budget is distributed for various subcategories. So, with the help of data analytics, one can understand which marketing strategy has a better potential of attracting more customers and thus rethink their budget structure. Investing in the right campaign turns out to be very fruitful which will also increase the confidence within your company.
  
  Advanced data analytics is used for marketing attribution to understand the impact on advertising ROI. If a company can understand the right place to invest in branding and marketing, this increases the chance of bringing many new customers and thus expanding the business.

• Proper Resource Management: There are in-built tools in software like Google Analytics that will help you track your resources. Using your company’s data, one can have a detailed picture of every penny and where it was invested. You can also see the lead generation from various marketing strategies and with the money invested in each campaign, it will help you understand if you need to stop any particular approach or improve operations to get better results.

• Personalized customer experience: Data of each and every customer will help you approach them in a unique way that will make them feel important and valued. You can study a customer’s profile and create a personalized package for them that they cannot turn down. Personalized experiences are always valued by your customers who in turn will spread the word about your company’s services and products.

• Better decision making: Every company has billions or trillions of data. But, once the data is converted into meaningful information with the help of statistical analysis, it makes your decision-making easier. When you can see a trend or observe the change in your customer’s behavior for a specific change in your terms and conditions or an offer for a limited time, you can make better conclusions in a short period of time.

I hope you have cleared the concept of why it is important for every brand to emphasize data analytics. There is no better in this digital era than studying data and drawing conclusions to expand and grow your business. You can also contact Xornor Technologies as they can help you tap the opportunities for growth and innovation with the help of the latest technologies and their team of experts.

The post The Importance of Data Analytics in Marketing and Branding of Business appeared first on Xornor Technologies.

If every company is using content marketing as a powerful tool to increase their reach and sales then there is tough competition in the market. In this situation, your company needs to go for content optimization so that it gets more traffic and successfully reaches the target audience more easily. Before we learn how to do content optimization for your website, first we will know what is content optimization and why is it important.

What is Content Optimization?

Content Optimization is a process of curating the materials for your website in such a way that they would be easily visible to your target customers and potential audience. When they search for a specific topic or keyword in Google, your content should be able to stay at the top of search engine result pages (SERPs). Some of the most avid rules that are included in content optimization are most importantly using proper keywords, meta tags, headings, subheadings, internal links, visual content, etc. Always remember, content optimization is a way of enhancing your existing content so that more traffic is generated on your website and new potential customers get to know about your product.

For example, nowadays content optimization is mostly reflected in blog posts as every company follows its own blog as a technique of content marketing. In this case, your SEO expert is aware of what are the keywords that are currently trending related to your product and is also aware of the content produced by your competitors, so the content for your articles and blogs are written accordingly. Your article no matter how beautifully composed should be relevant to your service. If you are providing travel service, your website is expected to have blogs about traveling, budget trips, domestic and international flights, solo tripping, etc, and not about a different domain altogether.

Need and Importance of Optimizing the Content

The prime goal of content optimization is to let your target audience discover your website easily. You may write good content for your website but unless and until it is planned strategically especially what topics are you focusing on, what will be the keywords and phrases, and who you are writing for, your blogs are incomplete. This is where an SEO expert steps in and optimizes your content.

After you create and optimize your content half of the work is still incomplete. There is no use in publishing quality content if you cannot track the audience visiting your page or if it is reaching new target customers as you expected. For this regular site, checkups are very important to see if there are any roadblocks in your website or the loading speed is slow for the landing pages and many more. If there are any existing problems, the SEO expert should find a way to resolve them and it is all part of the content marketing strategy.

When optimizing content for your website, relevance is the most important factor because you want your content to reach your target audience. The SEO expert should look both at the content relevance for potential customers as well as optimize accordingly to the ranking algorithm so that the content is both visible and relevant.

Frequency is also a very important factor when it comes down to content optimization. For example, you are publishing content once every three or four months, chances are the audience will not be back since the time span is too long. At the same time, if you are wishing to publish blogs every day, your articles should not fall down in the quality factor. So, you have to pick up a frequency rate that is best suited for your audience so that they will stay tuned and visit your page regularly for reading new blog posts.

Content Optimization Tips and Strategies

If you are new to the field of content marketing or SEO, here are a few golden rules or tips that you must always remember for optimizing content.

1. Write quality content: The first and most important step is writing very high-quality content for your website. Your article should be fully authentic or else you will be charged with plagiarism.
2. Use headings and subheadings: While writing an article doesn’t just write a single long paragraph. Make subheadings that should be bold and font size a little bigger to catch the attention of the audience.
3. Optimizing the content: There are few key elements like title tags, meta description, meta keywords, and URLs that need to be added as the search engine always looks for these factors.
4. Avoid big paragraphs: When you are writing big paragraphs, the readers get distracted or lost due to the monotony of the writing. So, make small paragraphs and try to make the article look like more of a conversation so that your audience gets a personal touch and can emotionally connect to your content.
5. Insert images: Visual arts are very impactful. So, instead of writing everything down add images in between with proper image tags. This will also bring your article in search if they are searching for images with specific tags.
6. Don’t make it too technical: In order to optimize your content, don’t write too many technical terms related to your product so that your audience doesn’t understand half of it. Overuse of keywords will have a negative impact on your articles and you will lose the audience.

These are some of the mandatory strategies that one should keep in mind while optimizing content for a website. Share it with your friends so that they don’t struggle with SEO strategies anymore. Also, if you want to optimize your website you can contact the expert team of Xornor Technologies.

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Social Media is Key.

Since everyone is now sitting at home, social media usage has visibly increased. This is an excellent time for some social media campaigns so that you reach these people effectively. Hence, social media marketing has to be a vital part of your online marketing strategy during this lockdown. Publish engaging content through your social media handles to ensure you stay relevant in the minds of your customers.

Do Good as a Part of Your Marketing.

These are challenging times for everyone, and hence, try to help out as much as possible. Not only will this do them some good, but it will also bring you good PR. Take advantage of all opportunities that enable you to help people who are struggling. Creating goodwill is the best form of marketing available, and this is an excellent opportunity to give back to your community. Several small manufacturing industries have expanded to making sanitizers and other products to help out, gaining them a lot of goodwill and credibility.

Grow Your Online Presence.

Almost everyone is online now, and hence that is where businesses need to be if they want to gain more exposure. Work on your SEO, publish informative blogs, and grow your online presence through strategic ads during this lockdown. Use the budget you have set aside for attending trade shows or organizing events to invest more heavily in online marketing methods.

Improve Your Website.

Use some resources from your marketing budget to upgrade your website and give it a more polished look. Try to incorporate changes that reflect the current demand and atmosphere. For instance, in case you are an online grocery delivery business, stock more varieties of sanitizers and masks. Ensure that you have enough inventory of home essentials, rather than buying luxury goods. Make sure you put out informational blogs that highlight government sanctions and keep the customers updated regarding your changes. Better your digital presence by working on your SEO to gain more followers. Learn more about digital marketing methods and Google algorithms so that you can rank higher on search engine results. In case your website has slow page loading speeds, work on such factors and also make sure you make the website mobile-friendly.

Leverage PPC Advertising.

The lockdown is a great time to utilize pay-per-click advertising. Since more people than ever before are online, such advertisements could fetch you great results. You will also be able to reach out to more people using such online marketing methods. All of this can gift your business a tremendous competitive advantage. Make sure that the niche your business falls in is a utility during the times before you advertise. For instance, if you deal with international shipping, it would make less sense for you to spend money on advertising now due to stringent government sanctions.

Don’t Panic or Freak Out.

While your business might be a bit tight, make sure you don’t jump head-on into bad marketing decisions out of desperation. Rest assured that things will get better, as the worst is behind us. Commerce is picking up all over the world, and most nations have now lifted lockdowns. Do not make decisions as a knee-jerk reaction, and throw your online marketing strategy off on a tangent. Also, don’t pull out of the business fearing failure, but ensure that you keep minimal digital marketing going so that you maintain your online presence. 

Adjust to Meet Customer Needs.

Keep your online marketing strategy flexible and try to adapt to changing customer preferences. For instance, due to a dip in demand for cars, Ford is putting its 3D printers to better use by helping Healthcare companies create medical equipment. Similarly, smaller businesses will have to pivot their structure to suit customer needs. For instance, you will have to add a home delivery tab to the website, start a community kitchen, or take part in community activities.

Analyse Marketing Metrics.

This is a great time to analyze your metrics and gain insights into your online marketing efforts. Keep track of all your media campaigns and social channels. Understand what works best and re-invest in it, while shutting down methods that seem to be falling on deaf ears. Also, use this time to plan future campaigns, create content, and curate a detailed social media strategy. 

While the world is facing a serious threat, it doesn’t have to be the end of your business. Make use of the above pointers and re-invest your effort into online marketing. With everything and every one going online, the COVID-19 has made the importance of digital marketing clear. Utilize this time to work on a great online marketing plan, and keep pushing online traffic to boost sales. Outrank your competitors using good SEO practices, to improve your digital presence and step into the future of online marketing!

The post Guide to boost your business with Online Marketing in Lockdown appeared first on Xornor Technologies.

Latest SEO Trends of 2020

Voice search:

In 2017, studies show that over 33 million voice searches were made by users all around the world, and statistics from 2019 show that more than 20% of queries done on mobile devices were voice searches. Hence, it is easy to say that voice searching will be one of the key aspects of 2020 as it becomes more and more popular, by the day. Another advantage of voice search is that most of such queries tend to be long-tail ones, which show that the user is in his or her consideration stage. Such users tend to convert faster and easier than other users in their awareness stage, which is characterized by short-tail queries.

Featured snippets:

Featured snippet act as a sort of summary to an answer to queries raised on search platforms and engines such as Google puts it above their organic ads on the SERP result. They have created many changes in result algorithms for search engines throughout the years, and studies have shown that such snippets get more traction than the first result itself! Almost half the questions asked on Google get their answers from the SERP itself, leading to no extra tab opening. Therefore, having specific, question-based answers will lead to higher rankings and traffic.

SEO Influencers:

Studies show that over 17% of businesses spend heavily on influencers. This shows just how integral influencer marketing campaigns are for businesses, specifically so for companies working within the fashion, e-commerce, and lifestyle industry. Since most users are now bombarded with ads, they prefer getting suggestions from people they trust and look up to. Hence, such influencers can go a long way in helping your brand build a reliable and viable brand image. Therefore, influencers help websites improve their traction, traffic, reliability, visibility, and reach.

Bi-directional Encoder Representation Transformers:

BERT helps people train their own query answering and settling system, and came to be in 2014 after Google took up the RankBrain algorithm. This system affects one out every ten searches and companies which utilize this model to improve their rankings significantly. Also, studies show that questions containing words such as ‘to’, ‘from’ and ‘on’ are most impacted by BERT.

Video content:

Google has made it clear that videos are an integral part of their ranking algorithm and hence, companies need to make sure they include this form of content in their digital marketing strategy. As per research by Forrester, video content will show up on SERP 50 times higher than plain text. Furthermore, 62% of Google searches contain some form of video content. Businesses can leverage this by embedding videos on their website to improve traffic and engagement rates.

Content length:

Different websites have different types of content, of varying length and form. The one thing that articles have in common on pages with high traffic is that they are all of high-quality. However, studies show that the top 10 search results contain a minimum or average of 2000 words. Websites with high-quality, long-form type of content seem to enjoy higher visibility and reach. But, in order for this to be true, the content on your page must specifically answer frequently asked questions comprehensively.

Better Digital Experience:

In 2020, page loading speed will become an even more important factor than before, and over 44% of companies say that they have adopted a digital-first approach to better their customer experience. With decreasing attention spans, people are less likely to wait for a page to load, in order to see what is on the page. Hence, companies need to prioritize their requirements and needs, because to build long-lasting client relationships, companies need to invest in building great customer experience.

As you can see, SEO is a complex phenomenon that depends heavily on several factors. Therefore, in order for a company to maintain a good website they need to be aware of the factors involved and follow the right trends. Since this is a very important part of any company’s growth, it is best if companies allow professionals to handle such matters. At Xornor Technologies, we have decades’ worth of experience in the field of SEO optimization and can, therefore, help you build the website of your dreams. So, let us help you grow both your website and your business.

The post Latest Trends and Challenges of SEO in 2020 appeared first on Xornor Technologies.

WhatsApp is a platform everyone is familiar with. That’s why the entire business world went crazy when it was announced that WhatsApp would be releasing a business version that allows companies to input data such as website address, address and other information.

Such a profile, when made on a messaging platform as prolific as WhatsApp helps in engaging customers in a better way than ever before. Are you still unsure about whether to make use of a WhatsApp API? Well, here are a few reasons why you need to start integrating WhatsApp Business API in order to communicate effectively with your customers.

Why WhatsApp?

WhatsApp is the world’s most popular and widely used messaging, with its server successfully delivering over 60 billion texts and messages every single day! Hence, you can see beyond a reasonable doubt that the volume of texts and communication that occurs over WhatsApp is huge! The other apps that come close to WhatsApp with regards to popularity and usage are Facebook Messenger and WeChat, which is immensely popular in China.

Therefore, it is highly likely that most of your customers use WhatsApp for some form of communication. This is why engaging with customers over WhatsApp can be so fruitful, because it makes you seem more natural, relatable, and less formal.

Hence, communication over WhatsApp does wonders for your conversion rates, engagement rates, and also for customer support. Instead of making your customers wait for several minutes to connect to your customer service providers over call, answer their queries over WhatsApp to form a seamless feedback loop.

Benefits of WhatsApp Business

1. Studies show that as high as thirty in every fifty groups of customers are unhappy with the channels of communication used by their brand. Therefore, it is clear that companies are finding it difficult to strike a chord with their users when it comes to engaging and communicating. The best way to bridge this gap is to reach out to them through a reliable, trusted and flexible platform that they are comfortable with. Enter WhatsApp Business!
2. It gives you a safer, more secure and friendly platform to engage with your clients and potential customers.
3. Strict rules from the side of WhatsApp makes it impossible to spam such conversations, as advertisements and promotional messages are banned.
4. The opt-in policy is mandatory making sure your message reaches only interested people.
5. Easy way to get notifications, verifications, and support across to customers.
6. Build long-lasting and stable relationships with your clients
7. Improve your brand loyalty by providing assistance to customers in need of it.
8. Much more convenient and friendly alternative when compared to emails.
9. Great way to improve staff communication.
10. End-to-end encryption offers great security and protection.

How to Engage with Your Audience

• Send timely notifications regarding account activity, helping customers stay updated and informed regarding the status of their accounts.
• Automate your company’s commercial communication with ease, which in turn, results in great customer-service reports
• Give users timely order/ transaction/ withdrawal status reports to help them keep track of their orders and services
• Provide ETAs with respect to deliverables so that there are in place to collect it
• Send users real-time travel information such as ETAs of incoming trains and planes, and also travel guides as and when required
• Companies can make use of WhatsApp’s verification to identity customers, and customers can do the same to authenticate genuine businesses
• Verification codes can be sent via WhatsApp as it has end-to-end encryption
• Answer questions, queries, and complaints real-time leading to happier customers
• Since global businesses have to deal with customers from all corners of the world, it isn’t easy to have people answering queries as business hours are different for different areas. But with WhatsApp you no longer need to worry about that, as you have the option of automating responses, making your support available 24/7 to your clients
• Since you no longer have to restrict yourself to short messages, as is the case with texts, you have the power to express yourself properly and engage in proper conversations with your clients. This means you no longer have to use Shortcodes, or plain, boring texts as you have the option to add formatting and even emojis.
• Since you need a verified business account to be on WhatsApp Business, customers will no longer have to make do with a string of digits as is visible during texts and phone marketing. This greatly improves the way they perceive your brand, helping you gain brand loyalty.

Now that you know how important WhatsApp Business API is and how it helps you communicate effectively with your customers, let us help you set this up. We, at Xornor Technologies, are pioneers in the field of digital marketing and provide a plethora of services to help companies stay unique and different from their competitors.

With years’ worth of experience in the field of digital marketing and web development, we should be your number one choice when it comes to WhatsApp integration. Let us work together to build a brand image that resonates with the public, helping your company attain unprecedented success.

The post Integrate WhatsApp Business API to Effectively Communicate with Users appeared first on Xornor Technologies.

These days it has become common to embed the Twitter feed on to one’s WordPress website, but why people do so? The Twitter feed gets updated on your website, as soon as you post a tweet on your Twitter handle. This way, you get content updated to your website on a regular basis, which is the most necessary thing to do for the SEO of a website. Also, keeping your Twitter handle updated keeps the audience engaged and brings traffic to your website. These Twitter feed are also interactive, such that the users can directly post comments on Twitter from the Recent Tweets feed on your WordPress website.

WordPress is the most user-friendly CMS that offers numerous plugins and widgets that you can use to add new functionalities to your website. But Twitter itself provides a Recent Tweets widget that you can include to your WordPress website, in a few easy steps. There are many ways to add the Recent Tweets feed on to WordPress website, which is described below:

Adding Your Recent Tweets to Your WordPress Sidebar (same for the footer)

Follow the steps below to embed the Recent Tweets to your website:

1. Copy the URL of the profile you want to embed the recent tweets from, to your WordPress website.
2. Now, go to the widget option in the Appearance tab from the WordPress Dashboard.
3. Now search for Text widget in the search box of the Widget page. Drag and drop the widget into the Sidebar.
4. Paste the URL into the text area you had copied.
5. Save the changes.

This way, you will be able to see the recent tweets from that same profile on the website’s sidebar. Usually, people include the Recent Tweet widget in the sidebar and footer of the website. For the footer, you need to simply paste the code in the footer.

Embedding Twitter Feed in WordPress with Twitter Publish

You can get the Twitter widget from the Twitter website itself. To get the embed code and include the Recent Tweet widget to your WordPress website, follow the steps below:

1. Go to the https://publish.twitter.com/ page.
2. Here you need to search for the widget, by typing the profile URL in the “What would you like to embed?” search box.
3. The embed code will appear on your screen, which you need to copy. You can also customize the widget and change the height, width, background colour, the link colours as well as the language for the widget on the Twitter Publish page.

So this way you have got the access to the Twitter widget, now you need to embed the same into your WordPress website. For that, follow the steps below:

1. Go to appearance, and select Widget.
2. Now drag and drop the ‘Custom HTML’ widget to the Sidebar.
3. Paste the embed code you copied from the Twitter Publish page into the HTML field.

Save the settings, and you will be able to see the Tweets feed on the sidebar.

Embedding the Recent Tweets to a WordPress Blog

You can even display your recent tweets into your blog post, for that you need to follow the steps below:

1. Simply copy the Twitter Profile URL or copy the embed code from Twitter Publish as you did in the last method.
2. Go to the Posts from the Dashboard.
3. Open the post for editing you need to add the Twitter widget to.
4. Now in the section where you want to publish the Recent Tweets, add the Twitter embed block.
5. In the Twitter embed block, paste the copied Twitter Profile URL or the embed code and click the Embed button.

Save the changes, and in the preview, you will see that the Recent Tweets feed is embedded in your post.

If you do not want to use the Twitter Widget, you can simply get a plugin for embedding the Twitter feed to your WordPress Website. The most popular Twitter plugins are Another Twitter Plugin, Rotating Tweets and Twitter Feed for WordPress.

The post How to Use Twitter Widget in WordPress to Show Recent Tweets appeared first on Xornor Technologies.

After Whatsapp, Facebook Messenger is the one tool that drives most of the traffic, becoming the most trustworthy place to find leads. Since it has a user base of over 1.3 billion people, you can estimate the potential and scope of leads through this very platform.

So how Facebook Messenger marketing works? It is quite simple. Being a messenger, Facebook Messenger works as the intermediate between the marketer and the client, or we say the potential client. From the upper layer, it looks like email marketing, but it is much more than that. It is more interactive, fast, and personal than the old and detached email marketing.

Through Facebook Messenger, one can carry out several customer-related tasks, thanks to the chatbots, including carrying out a positive conversation, gathering feedback from the customers, tracking orders, scheduling appointments, providing 24 hours support, and many more.

There are several chatbots, specially designed to work with Facebook Messenger. In fact, these are built on the Facebook Messenger platforms, which can be easily embedded to a website. Facebook has developed an API that enables the chats through the chatbots. This way, all the chats done through a messenger chatbot is done on the website without leaving the page, and the chat is stored on the messenger. Use of chatbots with Facebook Messenger increases user engagement and the possibility of generating new leads.

These chatbots are better than any other chatbots as it brings the user information from Facebook to the website, such that even the chat is over you do not lose the user data or need to ask the user about their details. Also, when a user has conversated with you through messenger chatbot, you can send them follow-ups or reminder through push notifications.

The reason why Facebook messenger is the best marketing tool is that everyone is using this platform and know how it works. Also, if we use messenger or direct messages, it shows the customers that we as the service provider cares about them.

To start with Facebook Messenger marketing, you need the following:

• A Facebook Business Page: First of all, you need to create a Facebook page for your business so that you can use Facebook Messenger.
• Access to a Chatbot Builder: You need to select a chatbot builder based on your requirements and then create a chatbot for your website.
• Facebook Messenger Widget: To enable the chatbot on the website, you need to get the Facebook Messenger Widget.

Ways to use Facebook Messenger as a Marketing Tool:

Create a Chat Blast: Facebook Messenger has already got a huge user base, and hence, it has got an average of 70 to 80 per cent open rate for Chat Blast. On the other hand, it has been rarely 10-12 per cent average open rate for an email campaign, which is way lesser than the messenger Chat Blast. So creating a Chat Blast is a great way to reach more and more people, as it allows you to send a single message to your entire contact list or a segmented group, saving a lot of time and efforts.

Messenger Drip Campaigns: Though the drip campaigns have been good with emails, with messenger it is even better. The engagement rate with Facebook Messenger is four times higher. So, ditch the old email method for the drip campaign, and start doing it with Facebook Messenger. You can use a welcome message for the first interaction with the new user, and then, provide them with regular updates through the direct messages. Do not forget to include a CTA which leads the users to your original content, whether it is a blog, a video, a free consultation, a webinar or a download link on a webpage.

Comment Guard: Comment Guard by Mobile Monkey helps you create a chatbot that auto responds to the users who commented on a specific post on your website. The response to the user goes as a direct message through Facebook Messenger, and as soon the user responds to the message, he/she becomes the lead.

Click-to-Messenger Ads: The Click-to-Messenger ads are different from the traditional ads, as when a user clicks on an ad, he/she automatically receives a message over the messenger. This way, you can access their contact details, and at the same time, the user can ask questions about the services or the product the ads was representing.

But you need to be careful about the opt-ins and the opt-outs by the user. It is necessary to get the clear consent of the user for accessing their information and give them the freedom to opt-out from your services and delete their information from your database, anytime they want.

Benefits of Using Facebook Messenger for Marketing: Having a huge user base, Facebook Messenger is better than traditional e-mail marketing. The other various benefits of using Facebook Messenger for marketing are as follow:

Reach Your Target Audience One-to-one: Facebook Messenger is instant, and unlike emails, the user is actively responding to you, providing you to have a one-to-one conversation with your customer. This way, the users get to clear their doubts and you to introduce them with your services and products better.

Generate High-quality Sales Leads: Facebook Messenger offers you different tools, like sponsored messages, to re-connect with the people who contacted you previously. This way, you give them more attention and convert these people into high-quality leads.

Nurture Leads with Automated Messages: When you have already generated leads, you can engage and nurture these leads by sending personalised automated messages time-to-time. These messages may include some new offers, events, and even, coupons for them. To make the leads your permanent customers, you need to maintain the relationship with them, and for that Facebook Messenger is the best tool.

Customer Support: When using a Facebook Messenger chatbot, it becomes easier for the users to connect with you for any query they have. They are more comfortable sharing their problem and you provide them with speedy support, that too, at a personal level. Use of a chatbot for customer support also reduces a lot of money as well.

So Facebook Messenger is one of the most powerful tools for digital marketing. It can do so many things as a marketing tool, whether it is generating new leads, providing customer support, or delivering specific content to the users. Almost everything is possible with Facebook Messenger marketing.

Xornor Technology is a team of professional that provides web development and digital marketing services to its offshore clients. If you want to know more about Facebook Messenger marketing or want to hire a digital marketing team for your website, feel free to contact the team Xornor.

The post Facebook Messenger Marketing Strategies for Better Results appeared first on Xornor Technologies.

But what is On-Page SEO?

On-page, SEO is a practice of optimizing every page of the website, in terms of the content of the website as well as their HTML code, in order to get high ranking in the Google searches. Since the SEO algorithms keep on changing, you need to keep up with the changing technologies and strategies of the SEO as well.

Here is the latest on-page SEO checklist for a website which you need to follow to get good results in terms of the ranking of your website:

1) Meta Tags

Meta tags are snippets or small describing elements which tells the Bot what the web page is all about. For the SEO of a page, you must include and define all the meta tags in the HTML code of the web page. These tags are not visible to the end user of the website, but to the search engine. So these are really important for the ranking of a website. The meta tags used in SEO are:

• Title tag: This is the same title tag, which appears on the browser tab, and is written in the head tag of the HTML code. The same title also appears on the SERPs. It has to be keyword-friendly, and every page should have a unique title. By default, the character length for a title is 50-60 characters (600 pixels).

• Meta Description tag: A Meta Description is the summary of your content on the web page, having a character length between 140 to 160 (920 pixels). You must write SEO-friendly and unique content for the description, having the important keywords in it.

• Meta Keywords Attribute: This attribute includes every keyword which is relevant to your content on the webpage.

• Alt tag: Alt or alternative tag is used with the images, and it is really important that you use this tag in every image on your site. The bot cannot read the images, but it can read the Alt tag. So the Alt tag helps the bot to understand the content of the image.

From the SEO point of view, the mentioned tags are the most important ones and must be included in every page of a website. There are other meta tags, including Robot Meta tag, Canonical tag, Social Media Meta Tags (Open Graph and Twitter Cards), Responsive Design Meta Tag, which are used only when required.

2) Heading Tags

The Heading Tags are used in HTML for defining different sizes of the headings on a webpage, starting from H1 (the biggest) to H6 (the smallest). While using the Heading tags, you must write content-relevant headings including the appropriate keywords, as these help the search engines to analyse what your content is all about.

3) SEO-friendly URLs

A keyword-friendly URL of a webpage helps the bots as well as the humans to understand the theme of the landing webpage and improves the site’s search visibility. The maximum URL length is 512 pixels.

4) The Content

“Content is the king”, this has been repeated millions of times, but it goes only to unique and relevant content. For better SEO of your website, you must update the content in the form of blogs or articles, regularly. Never forget to add important keywords to it and maintain the proper keyword density. Since you will be updating the content regularly, the bot will get to know about it and will crawl your website faster.

5) Optimize Your Images

Optimizing the images of a website is the most important step to be taken during the process of SEO. Image optimization includes adding a caption to the image, resizing it without compromising its quality, and most importantly, using the alt tag along with it. Like the other content, the image must also be unique and relevant to the context of the web page.

6) Speed

The speed of a website is the major factor in increasing the bounce rate. Since people have got access to the faster internet, nobody wants to wait for a website to load for too long. The average load time for a website or a webpage must be optimized to 3-4 seconds, and not more than that.

7) Mobile-Friendly

According to the latest researches, people are more active on their smartphones, and it is the only device providing maximum engagement. Mobile-friendly websites rank better in the SERPs. So make sure your website is mobile friendly and easily accessible.

8) Free Reporting Platforms

Tracking the traffic on your website is a really important part of SEO. Google has provided free reporting platforms, Google Analytics and Google Console, to track the performance of the website on the Google searches. Google Analytics helps you to track the location of a user, the page on which the user has been active, as well as which type of traffic it is, i.e., referral, organic, paid (display and search), direct, social, etc.

On the other hand, Google Console helps in tracking the source of the backlinks you get, the status of Sitemaps as well as Robots.txt, the performance of the clicks, impressions, CTR, average position of the search queries, webpages. With the help of Google Search Console, you can also track the country and the device from which the traffic is coming. It can also check the errors like the 404, blocked pages by Robots.txt and shows which page is indexed and which one has been crawled.

9) XML Sitemap

The Sitemap of a website helps the crawlers to follow all the webpages of your website through their links. So from the SEO point of view, it is important to create and update the sitemap of a website as to index your website, the Search Engine must see all your webpages.

10) Robots.txt Is accurate

A part of the robots exclusion protocol (REP), Robots.txt tells the web robots on how to crawl and index a particular webpage. It is created through the webmasters, and every time the search engine is about to visit your website, it will check the Robots.txt file.

11) Site Architecture

A better site architecture of a website helps the crawlers to move from one page to another quickly and make a copy of every page. Those copies of the web pages are stored in the index, and whenever the users search for something, the crawler checks it in the Index.

12) 404 Pages

The 404 appears when a user enters a wrong URL, or the website does not have a page with the same URL, it had given to the text, on which a user had clicked. Getting the 404 pages is not bad, as it does not always appear because of the fault of the website owner. But at the same time, it can be a turn off for the site visitors and can hurt the SEO of the website.

First of all, you need a great design for your 404 webpage. To prevent the visitors from clicking that back button on receiving the 404 error, you must add several informative links on the 404 page, such that the visitor does not leave the website. The reason being, if the visitors go back to the Google searches due to the occurrence of the 404 error, and click other links in the searches, it indicates Google that your content is not adding any value and if it happens repeatedly, your ranking is hurt badly.

13) SSL Plugins

Most of the people are not sure that the data they post on various websites is secure or not. It happened only a few years ago when Google announced HTTPS as a ranking signal. But still, only 1% of the websites have implemented this SSL certificate on to it. The HTTPS brings extra security between the browser and the server, adding an additional layer for the security of the data like the credit or the debit card information. This helps the site visitors to trust the website, and share their personal information on it.

14) Structured Data

Like the SSL, most of the marketers are not aware of Structured Data, or we say Schema.org, and only a smaller percentage of website owners are using them. With the help of Structured Data, you can control how your website, and its other entities, must appear in the SERPs. The Structured Data helps the search engine to understand the content of your website and display search results in a specific format. You can manage this result format and show the highlights, like good reviews as the snippet, for the search results. This makes the search results look richer, and this is why these richer results are also called rich results or rich snippets. Since Structured Data helps the search engines to understand your content better, it helps with the ranking of your website.

The post On-Page SEO Checklist: All You Need to Know appeared first on Xornor Technologies.

Social media marketing describes the marketing strategies the marketers use to boost their business, over distinct social media platforms. It is simply building audience-oriented content and sharing it with them, on various social media platforms, to obtain leads to help in the growth of the business.

But it isn’t as simple as it seems to be. Since most of the businesses are already active on social media and promoting their business over it (and with a business I mean almost every type of business), it has become essential for every marketer to follow a proper strategy to get the most of the results from social media marketing.

The Importance of Social Media for Business: One of the first and the most successful social media platforms, i.e. Facebook, was created just to help people connect with each other, despite the difference in the locations, language and culture between them. And yes, it did the job perfectly. In the beginning, it was considered a distraction for kids. But soon, many businesses understood the importance of it and started promoting their business over Facebook, as it was a single medium that could help them to cross the borders, seek more audience and make them aware about their business, services as well as products.

In the past ten years, not only Facebook has evolved as a business marketing platform, but there are so many other platforms that are serving the purpose exceptionally well.

The only answer to the question of why social media marketing is important for any business is ‘user engagement’. Including Facebook, Instagram and Whatsapp, people are more active on those social media platforms than any other medium of marketing. Reportedly, people are using these platforms every single day, and not once but more than once. The common people have become habitual of exploring the various social media platforms as these not only help them connect with people but also serve as the medium of entertainment, that eventually, is benefitting various businesses with their marketing strategies. The traditional advertising medias had never gained much of user engagement like the various social media platforms derive every day.

Benefits of Social Media Marketing: Social media has helped many individual content creators from almost every field to build their own identity, and many businesses are also yielding great results from it as a marketing tool. Following are the major benefits of using social media as a marketing tool:

• Branding of Your Business: As I mentioned before, people are constantly shuffling between various apps over their phones, it is easy to reach more people, which is definitely good for the branding of your business.

• Drive Traffic & Generate New Leads: Out of over 7.5 billion population of the world, 3.77 billion people are internet users, and 2.8 billion people are active on social media. Where else can you get such a huge audience? Though you cannot target every single person from this huge number of people, you can target to more people on social media than over any other source of advertising. Therefore, social media platforms are more effective when you want to get more traffic to your business website or generate more leads.

• Establishing Yourself as an Authority: Building your own brand by putting relevant content on your social media handles, taking part in discussions, answering the business-related queries of the users, over those social media platforms, helps you in establishing your business as an authority.

• Improving Your Customer Service: When you interact directly with your customer and reply to their queries, you serve them better and build trust for your brand among them.

Social Media Marketing Strategy for Your Business: At the beginning of social media, it was easy to get a few likes and share on the posts, and it did not even matter that much as those posts used to be personal and were not used for the marketing purposes. But today, as competition has increased and most of the businesses are actively using the different social media platforms to advertise and promote their services, it has become difficult for them to drive the effective results without an effective strategy.

So before stepping into social media marketing, you must build an effective plan and strategise everything in a way that you can retrieve most effective results through it.

Strategising social media marketing involves the following important steps:

1) Set Social Media Marketing Goals: Setting goals is the foremost thing to do while making a strategy to accomplish any task. Similarly, to build an effective strategy for the social media marketing of your business, you need to set the objectives that you want to achieve through it. The objectives must be relevant, measurable and attainable. Also, you must set a time limit for every goal you want to achieve through social media marketing.

2) Research: Social media is a platform, where you can directly target your audience, so before moving ahead, you need to research and know about your audience. Knowing your audience means to know their needs and their expectations. The better you know your audience, or the customers, the better you can serve them and create good content for them.

3) Picking the Right Social Media Platforms: Admit that even though there are over 200 social media platforms, you cannot use all of them for marketing. You need to pick a few, and also, the ones that are relevant to your business as well as your target audience.

4) Differentiate Between the Content: Though social media is a single entity, the social media platforms are all different from each other. So while putting up your content on any of those, you must be able to differentiate between the various social media platforms. For example, on Facebook, you can post a longer text, image, or even a longer video, but there is a limit on Instagram for the length of a video and even for words for the caption. Also, Twitter lets its users upload only 280 characters. So for every other platform, the criteria for the content will be different, and you must be aware of that.

5) Paid vs. Organic Social Media: In the early days of the emergence of social media, you could easily get likes and shares as well as leads through it. But today, business is also investing in overpaid promotions. Though with good efforts, you can also get good organic traffic, paying for marketing of your business also is not a bad idea. The choice is all yours. Also, you can opt for both which is even better.

6) Track Meaningful Metrics: Most of the social media platforms let you track the likes, comments, share and other elements. It is very important for your business to track all these metrics such that you can measure the progress and get to know what are the things that are getting most of the user engagement. You can also use Google Analytics, or any other third party social media monitoring and reporting tools to get the track of various factors that contribute to your marketing goals.

The Major Social Media Platforms:

Facebook: Facebook is one of the oldest but effective social media platform, which has over 2 billion monthly active users. Posting one or two posts every day on your Facebook page can be really helpful for your business. You can also create a group or join other groups for the advertisement of your services. The platform also offers paid promotions.

Twitter: Twitter is the source of most genuine traffic, and even posting fifteen tweets a day is not enough for this platform.

Instagram: Many of the businesses, from small to bigger scale, are using this platform to promote their services. Instagram is not only good for sharing content and get more traffic but there are many people who are directly selling their products on this very platform.

YouTube: This free platform is one of the most used ones among the people. The average daily watch time for YouTube is about one billion hours, and that is definitely huge. So making good videos and posting once a week on YouTube is also another method to spread awareness about your business. Also, you can produce ads for your business to run with the other creator’s videos.

LinkedIn: A fifteen years old platform with 467 million members, is solely a business-oriented platform. Here you can help people expand their network by putting up a professional post every day. Here too, you can join various groups and even create your own and share relevant information with other people. LinkedIn also lets you run B2B advertisements for your business.

Pinterest: Since Pinterest has been around for over a decade, it has been opened for all since only a few years. Pinterest is like a scrapbook and one of the most popular social media platforms. Here there is no boundation on the niche and you can advertise your business by putting up one or two posts on the platform every day. Also, you can take the help of other Pinterest influencers to market your product or services.

Along with those social media platforms, there are Quora, Tumblr, Reddit, Snapchat, Tumblr, Medium, Periscope and many other platforms that can be more relevant to your business as well as the target audience.

Social media has become ever evolving and following the right strategy for your business promotion you can get along with this most effective trend. If you are not using any of the social media platforms to promote your business, you must get started asap, otherwise, you will be lacking the most important business marketing strategy.

The post Social Media Marketing: Best Practices for the Growth of Your Business appeared first on Xornor Technologies.

Just using the images on the website does not work for the SEO, but defining the various attributes like alt text, captions, image name, etc., are the key to image SEO. Since the SE crawlers cannot see the images, these attributes help them to get all the details about the image and how it is related to the content of the website, resulting in a better ranking of the website in the searches.

So images are one of the important assets of SEO, and here are the tips that you can follow for the better image SEO:

1) High Quality & Original Images: Using high-quality images on a website makes the website look more attractive and enhances the user experience. Also when the images are original, i.e. belong to your company itself, it puts a great impact on the user of the site. Original images do not need a high-budget setup, but you can get those images by yourself using a good camera. And, for the infographics or other images, you can take the help of a good designer who can design high-quality pictures for you. Also, many website owners use stock photos on their website, which is great as they pay a good amount for those pictures. But do you know, there are other people also, who spent money on the same pictures? So to avoid any kind of duplicity, try to produce your own pictures for the website instead of taking them from any stock websites.

2) Relevant Images: Your website talks about selling clothes, but you have put the food pictures on it. Does it make any sense? No! Right? In the case of images, it is quite simple. The image must represent the context of the textual content on the web page. The images are more expressive and are helpful in simplifying the complex content into a simple form. Using wrong images on your website can turn off the visitors.

3) A Big No to the Copyright Images: The other reason to use original pictures, on your website, is to avoid the copyright conflict that can occur when you use some random pictures from the internet. Copyright claims on the images are not good for your website, and also for you, as you can get into an expensive lawsuit. The companies that own the pictures can issue a notice for not taking their permission to use the images, which is valid under the Digital Millennium Copyright Act (DMCA). And this is not only for the images, but the same goes for the other content on the website too.

But in any case you are unable to create relevant images for your content, you can simply search for copyright free images on Google (using the Usage Rights too in the Google search) or try to write down the credits for the pictures whenever you use them.

4) Choose the Right File Type: Choosing the right file type for the images is also another important part of Image SEO. Commonly, there are three most used file types, i.e., jpg, png and Gif. All the three types are slightly different from each other but fall in the same category. The png files render the highest resolution of all, but at the same time, they have the biggest file size too. So most of the people use the jpg format of the images, as they provide high resolution at the smaller file size. But in case of the designed graphics, both gif and png are the better choices. So try to choose the file type for the images according to the content on the website.

5) Image Size and Hosting: Another prime factor in Image SEO, is the size of an image, as the page load time for a website depends on it. The bigger size of the image is a major agent in slowing down the page load time for the website. According to the researches, on a new website, the users wait for the site to load only for ten seconds and leave the site immediately. So for better user engagement, one must maintain the page load time to its lowest. As image size plays a big role in the same, you must optimize the size of the image every time using a new image on the website. The images can be resized or compressed to an extent, using various tools, keeping the quality of the image intact.

6) Naming the Images: Naming the images might look an easy task, but then is also the most critical one. In the Image SEO, the name of the images has its own role to play. While naming the images, try to choose a name which is relevant to the content. Or you can simply use the target keyword along with the content related name of the image, making it a descriptive one. The image name is not visible to the users, but it is helpful in providing the content information to the search engines.

7) Captions & the Alt Text: Alt Text or the Alternate Text is another most important constituent in the Image SEO. Using the alt tags carefully is beneficial to the overall on-page SEO strategy. Most of the search engines are text-based, and when the image takes longer to load, or in the case, does not even display, it is the Alt text that appears on the screen, and the SE reads it. When there is no alt text given for the images, in the same situation, the screen appears as an empty space to the search engine, which affects the SEO of the website. Like the name of the image, the alt text also should be relevant to the content. You can create a descriptive alt text having SEO-friendly keywords in it.

8) Image Sitemap: For better SEO, creating a sitemap is a common thing, but did you know that Google also encourages creating a sitemap for the images used on the website for better search engine ranking? You can add the images to the sitemap, or you can create a separate sitemap for the images. It helps the search engines to add those images to the index, such that the images also show up in the searches. Using the image sitemap, the crawlers find those images and the information embedded with them, most likely. This increases the visibility of your images as well as the website on which those images have been used.

Following these tips, you can encourage your website’s load time, increase the visibility of the images in the searches, and most importantly, help in the Search Engine Optimaization of the website.

The post Important Tips for Better Images SEO appeared first on Xornor Technologies.