Almost all your favorite brands have an online presence and regularly post updates online. Today’s commerce revolves around the internet and is as digital as it is real. Therefore, in order to stay ahead of your competition, you need to make sure you outdo them on social media and on the world wide web. With so many businesses taking their work online, content management systems have become battlegrounds for brands. Being able to survive depends on how good your content is, and how well you optimize your platform. Top WordPress development companies like Xornor Technologies understand this and hence help companies stay relevant and updated. With so many different platforms to choose from when it comes to content management, how do we know we are on the right platform? Well, WordPress really seems to be the clear winner when it comes to Content Management Systems, as it is one of the most popularly used. But, why is this so? Here’s a look at what makes WordPress so great, and also at a few of top WordPress development companies in India.

What is WordPress?

WordPress is essentially an open-source and best Content Management System that allows you to have your own website. It gives you access to a basic guideline to build your website off and also allows you to add various features and widgets.

Everything from an explosive blog to a large-scale e-commerce platform can be run on WordPress with the right web development team. That is why top WordPress development companies from all over the world come out with fresh new themes, features, widgets, and banners every year. The framework is extremely flexible and thereby allows you to have all sorts of content on your website with ease. This centralized system gives you absolute control over what you post, making it easier than ever before to manage your content.

Advantages of Using WordPress

• Free to Use– Most of the basic packs in WordPress are free, meaning that it is the best option if you are just starting out and trying to experiment with things. If you are a blogger who isn’t sure what to write about or a business owner who is trying to decide whether or not to have an online store, WordPress is the platform for you. It allows you to build your website completely free of cost. Invest in your website by having additional themes and features, only after you are sure where you’re going. This also comes as a blessing to cash-starved start-ups looking to expand their digital presence.

• Open-Source– Since the platform is open-source, anyone can access it and use it, meaning that there is a huge community supporting WordPress. This comes in handy as it leads to a large number of updates, and frequent bug fixes, which in turn, helps you maintain an updated and relevant website. WordPress development companies frequently come out with patches and updates that help in solving issues and adding new features. Furthermore, a large number of users ensure that every theme or plugin released is extensively tested, implying that it has fewer chances of being laden with bugs.

• Highly Intuitive– The WordPress interface is extremely beginner-friendly and intuitive, making it easier to use when compared to other Content Management Systems. The dashboard contains all the information you will need, and the interface being very user-friendly, encourages exploration. This means that you will take less time figuring out how to configure your website, giving you more time to focus on the content you will upload. Also, building a website using WordPress requires almost no coding experience, meaning that anyone can give it a go. Meanwhile, don’t let the simplicity of the interface fool you, because it has some powerful features built into it, which you can tap into once you gain experience.

• Variety of Themes– One of the biggest reasons people opt for WordPress is because of the large variety of plugins, themes, and widgets it offers. Constant updates come from all corners and bring along with it, additional features and functionalities. Some of these options are free as well, meaning you will need to pay close to nothing to have your website running. The drag and drop web builder allows you to test out various features and implement new themes with ease. While certain themes are extremely niche-specific, you also get access to themes that comes packed with useful plugins and widgets which can be used for a number of purposes.

• Easily Customization– With so many themes and plugins out there, it is easy to make your website stand out from the rest. You have the power to build extremely unique websites using WordPress due to the large number of options it provides. Pick and choose functionalities from different plugins to create a website that has all the features you will ever need, and do it within minutes using WordPress! Furthermore, the security features given by WordPress allow you to breathe a little better, as it makes your website robust and secure. Regular security updates, downloadable security pins, and plugins ensure that your website stays safe for all its users.