There was a time when using a particular website on a small mobile screen was such a pain. As the screen sizes were really small and the website didn’t fit into it, one had to scroll up, down, left, right, and in all the directions, to look for a single thing on the site. And it did not bother those website owners much, as due to the inconvenience on the Symbian phones, people preferred using the laptops and desktop to visit those websites.
But later, with the emergence of Smartphones, people became more active on them and were not ready to follow up with the same distorted design of the websites for the smaller screens. So the web designers started to build different versions of the same website such that the design could fit into all screen sizes. But it too was not very convenient, as it sometimes caused confusion during the maintenance of the design and the database, of the site.
It’s not more than a decade since we have been listening to the word Responsive. Responsive web design is built with a collection of reusable HTML5 classes, CSS code and JavaScript, such that the design can fit the different screen sizes and resolutions. This is the method that saves a lot of time and effort as you do not have to create different web designs for every single screen. There are many other benefits too, that has made this technology so popular, some of which are as follow:
1. Faster Development: Being a single design for every other screen sizes, the development is much faster than creating different versions of the website. It clearly saves a lot of time, and the website is ready in one go, with lesser efforts.
2. Easy Maintenance: As a single design goes for all the screen sizes, updating any information in the database or modifying the design is much easier. As in a non-responsive design, you need to make changes to every version of the website which can be more hectic as well as confusing. But in the case of the responsive web design, you need to make changes to single web design, and it is applied to all screen sizes.
3. More Mobile Traffic: The Smartphones have turned the entire big world into a smaller one, and thanks to the responsive design that people are able to access the information quickly on them. The ease, it provides to the users, has encouraged many other people to go handy by accessing information through mobiles and tablets, resulting in more mobile traffic on the websites.
4. Better SEO: Since there is a single website, you do not have to manage the SEO for different versions of it. Every time you optimize your website and do something to boost the SEO, it is automatically applied to all the screen sizes. There is no possibility of content duplication, and the website will be ranked higher in mobile searches as well.
5. Better Customer Experience: What is better than being able to access a whole lot of world with your fingertips. That is what goes with the customers too. If you have created a responsive website for your business, your customers will be more comfortable in accessing it where ever they want to, independent of the screen size they are using, resulting in better user experience for them.
6. Reduces Bounce Rate: Since people are more active on their Smartphones, they, automatically, tend to look for information over their phone, in the first place. So if you do not have a responsive website, the user will not stay longer on it, as there will be poor design visibility over the phone. This will cause more bounce rate, and as a result, Google may think that your content has no value. But a pleasant responsive design will make people stay on the website longer, reducing the bounce rate.
7. Google Loves Responsive Design: Google has updated its search engine algorithm and has also included the responsiveness into it. As a result, Google searches now give more preference to the responsive websites. In 2015, Google had announced that the mobile-friendly websites would have better search engine rank in the Google searches. Hence, making a responsive website also helps you with your website’s Google rank.
8. Reduces Cost: It is quite apparent to estimate that adopting responsive web design over a non-responsive one will cut down a large amount of development and maintenance cost. When the developer would work on single web design instead of four (let’s say) different versions of the same website, it will automatically cost you almost one-third (or maybe one-fourth) of the total amount you would have spent on a non-responsive website design.
The world today has gone all mobile, so if you also want to walk with the changing trends of the world, you must go for a responsive website in order to grab more traffic to your website and earn more profits from it.
Contact us, to know more about the responsive web design and development process, and get your responsive website built by the professional team of Xorrnor Technologies.